BikeSomething Venture Pitch

Startup pitch for 70-415 Intro to Entrepreneurship at Carnegie Mellon University. Our idea was a "Find My iPhone" device for bikes called BikeSomething.

Transcript

1. Venture Pitch Jonathan Chen Karan Lala Sishuo Li Rupa Patel Amy Quispe BikeSomething
2. Agenda Problem Product Target Market Market Research Competition Revenue Model Growth Roadmap
3. Problem » Team » Product » Market » Research » Competition » Model » Growth
4. • 200k thefts per year in U.S. • 2% recovery rate • average bike $250 • thefts on the rise Problem Problem » Team » Product » Market » Research » Competition » Model » Growth
5. Problem » Team » Product » Market » Research » Competition » Model » Growth Lead Engineer
6. Problem » Team » Product » Market » Research » Competition » Model » Growth Lead Designer
7. Mobile Developer Web Developer Problem » Team » Product » Market » Research » Competition » Model » Growth
8. Problem » Team » Product » Market » Research » Competition » Model » Growth Hustler
9. • “Find My iPhone” for bikes • smartphone support • installed as rear light • complement to locks • for theft recovery Product Problem » Team » Product » Market » Research » Competition » Model » Growth
10. BikeSomething Problem » Team » Product » Market » Research » Competition » Model » Growth
11. • urban commuters • $6 billion industry Target Market Problem » Team » Product » Market » Research » Competition » Model » Growth
12. • practices for theft prevention don’t work! • no good method for theft recovery Trends Problem » Team » Product » Market » Research » Competition » Model » Growth
13. • surveyed local bike shops • target urban commuters • security important to consumers • WTP around $30 Research Problem » Team » Product » Market » Research » Competition » Model » Growth
14. Competition Problem » Team » Product » Market » Research » Competition » Model » Growth indirect direct
15. Comparative Advantage Problem » Team » Product » Market » Research » Competition » Model » Growth SpyBike BikeSomething Price $150 (+SIM costs) $30 (+$6/month subscription) Market Mainly EU (online) US (online + retailers) Functionality Security Only Security + Tracking Ease of Use SIM card sold separately Everything included Installation Not user friendly Attach and go
16. • $30 MSRP • data plan subscription • $6 / month • $60 / year (save $12!) • $60 unit cost • online & retail channels Revenue Model Problem » Team » Product » Market » Research » Competition » Model » Growth
17. Growth Roadmap Problem » Team » Product » Market » Research » Competition » Model » Growth 0 25 50 75 100 2012 2013 2014 2015 2016 2017 USD (hundred thousands) Product Revenue ($) Loss to Theft ($) alpha/local beta/wide public/national global
18. Thank you. Questions? Jonathan Chen Karan Lala Sishuo Li Rupa Patel Amy Quispe BikeSomething