Designing digital for older audiences

Designing for older users of digital products is largely the same as for any other group.
1. Understand your audience
2. Design for tablets
3. Show one thing at a time
4. Avoid flat design
5. Use strong colour contrasts and significant font differences
6. Don’t use technical speak

Transcript

1. Designing digital for older audiences James Gadsby Peet @gadsby
2. James Gadsby Peet @gadsby
3. Everything in this presentation is wrong. James Gadsby Peet @gadsby
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6. 1. Understand your audience James Gadsby Peet @gadsby
7. James Gadsby Peet @gadsby EMPATHY RESPECT TRUST UNDERSTANDING
8. James Gadsby Peet @gadsby Usage Context High resource Low resource
9. James Gadsby Peet @gadsby On site contextual research Remote contextual research In person user testing Remote user testing User surveys Group workshops Usage Context High resource Low resource Card sorting
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12. 2. Design for tablets James Gadsby Peet @gadsby
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14. James Gadsby Peet @gadsby Source: Deloitte Global Mobile Consumer Survey
15. 3. Show one thing 
 at a time James Gadsby Peet @gadsby
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17. 4. Avoid flat design James Gadsby Peet @gadsby
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20. 5. Use strong colour contrasts and significant font differences James Gadsby Peet @gadsby
21. James Gadsby Peet @gadsby
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25. 6. Don’t use technical speak James Gadsby Peet @gadsby
26. James Gadsby Peet @gadsby “Your website made me feel like an idiot that you were sitting in your ivory tower laughing at.” User Testing participant
27. James Gadsby Peet @gadsby
28. 1. Understand your audience 2. Design for tablets 3. Show one thing at a time 4. Avoid flat design 5. Use strong colour contrasts and significant font differences 6. Don’t use technical speak James Gadsby Peet @gadsby
29. Designing digital for older audiences James Gadsby Peet @gadsby