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UCLIC - Designing digital for older audiences

Avatar for William Joseph William Joseph
June 19, 2019
Design
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UCLIC - Designing digital for older audiences

Avatar for William Joseph

William Joseph

June 19, 2019
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Transcript

  1. Designing digital for older audiences James Gadsby Peet @gadsby

  2. James Gadsby Peet @gadsby

  3. Everything in this presentation is wrong. James Gadsby Peet @gadsby

  4. James Gadsby Peet @gadsby

  5. James Gadsby Peet @gadsby

  6. James Gadsby Peet @gadsby

  7. James Gadsby Peet @gadsby

  8. James Gadsby Peet @gadsby

  9. James Gadsby Peet @gadsby

  10. James Gadsby Peet @gadsby

  11. James Gadsby Peet @gadsby

  12. James Gadsby Peet @gadsby

  13. James Gadsby Peet @gadsby

  14. James Gadsby Peet @gadsby

  15. James Gadsby Peet @gadsby

  16. James Gadsby Peet @gadsby

  17. James Gadsby Peet @gadsby

  18. James Gadsby Peet @gadsby

  19. James Gadsby Peet @gadsby

  20. James Gadsby Peet @gadsby

  21. James Gadsby Peet @gadsby

  22. Co-designing: 
 Creative collaboration James Gadsby Peet @gadsby

  23. We are all humans trying 
 to do good things

    James Gadsby Peet @gadsby

  24. James Gadsby Peet @gadsby

  25. James Gadsby Peet @gadsby Bring diverse groups of people together

    to 
 solve problems

  26. James Gadsby Peet @gadsby

  27. James Gadsby Peet @gadsby

  28. James Gadsby Peet @gadsby

  29. James Gadsby Peet @gadsby

  30. James Gadsby Peet @gadsby

  31. James Gadsby Peet @gadsby

  32. James Gadsby Peet @gadsby

  33. “Integration involves invention, the finding of the third way. Never

    let yourself be bullied by 
 an either-or. 
 Find a third way.” Mary Parker Follett, 1933 James Gadsby Peet @gadsby

  34. James Gadsby Peet @gadsby UNDERSTANDING

  35. James Gadsby Peet @gadsby EMPATHY UNDERSTANDING

  36. James Gadsby Peet @gadsby EMPATHY RESPECT UNDERSTANDING

  37. James Gadsby Peet @gadsby EMPATHY RESPECT TRUST UNDERSTANDING

  38. James Gadsby Peet @gadsby

  39. “Culture is what it’s ok to assume” Edgar H Schein

    James Gadsby Peet @gadsby

  40. James Gadsby Peet @gadsby

  41. James Gadsby Peet @gadsby

  42. James Gadsby Peet @gadsby ADMIT MISTAKES
 - TAKE ON NEW

    ROLES & CHALLENGES - HARNESS NEW, DIVERSE IDEAS - CHALLENGE THE STATUS QUO

  43. 1. Understand your audience James Gadsby Peet @gadsby

  44. James Gadsby Peet @gadsby EMPATHY RESPECT TRUST UNDERSTANDING

  45. James Gadsby Peet @gadsby Usage Context High resource Low resource

  46. James Gadsby Peet @gadsby On site contextual research Remote contextual

    research In person user testing Remote user testing User surveys Group workshops Usage Context High resource Low resource Card sorting

  47. James Gadsby Peet @gadsby

  48. James Gadsby Peet @gadsby

  49. 2. Design for tablets James Gadsby Peet @gadsby

  50. James Gadsby Peet @gadsby

  51. 3. Show one thing 
 at a time James Gadsby

    Peet @gadsby

  52. James Gadsby Peet @gadsby

  53. 4. Avoid flat design James Gadsby Peet @gadsby

  54. James Gadsby Peet @gadsby

  55. James Gadsby Peet @gadsby

  56. 5. Use strong colour contrasts and significant font differences James

    Gadsby Peet @gadsby

  57. James Gadsby Peet @gadsby

  58. James Gadsby Peet @gadsby

  59. James Gadsby Peet @gadsby

  60. James Gadsby Peet @gadsby

  61. 6. Don’t use technical speak James Gadsby Peet @gadsby

  62. James Gadsby Peet @gadsby “Your website made me feel like

    an idiot that you were sitting in your ivory tower laughing at.” User Testing participant

  63. James Gadsby Peet @gadsby

  64. Designing digital for older audiences James Gadsby Peet @gadsby