Patrick Rauland - Future of eCommerce Dev

Patrick Rauland is a Yoga monkey, minimalist, web enthusiast, gamer, poly, author, Product Manager for #WooCommerce at @automattic, and the guy who makes crazy sound effects.

Transcript

1. RAULAND PATRICK 03:00 AUTOMATTIC MAIN ROOM NEXT WOOCONF2016 FUTURE OF ECOMMERCE DEV DEVELOPER TRACK
2. Future of eCommerce Patrick Rauland - @BFTrick
3. Three Million eCommerce Sites
5. WooCommerce VS. The Establishment
6. Amazon in 2015 • 24C for every dollar spent on online stores & • 51C for every new dollar spent this year1 1 http:/ /www.marketwatch.com/story/amazon-will-account-for-more-than-half-of-2015-e-commerce-growth-says-macquarie-2015-12-22
7. Mobile • 2014 people started using mobile devices more than mobile desktops • Mobile device conversion rate is pretty low. 25% of the desktop experience for many stores.
8. Apple Pay Coming Soon2 2 http:/ /recode.net/2016/03/23/apple-pay-coming-to-mobile-websites-before-holiday-shopping-season/
9. • 100,000 / unique visitors a year • ~50% of your traffic comes from mobile • 1% conversion rate for desktop • 0.25% conversion rate for mobile • $100 Average order value (AOV)
10. $50,000 from desktop
11. $12,500 from mobile
12. $25,000 from mobile with 0.50% conversion rate
13. In Store Experience
14. https:/ /b8ta.com/
15. Automatic eCommerce
16. http:/ /hackaday.com/2013/11/23/oscar-updates-your-grocery-list- from-the-trash/
17. 4 Things For A Successful 2016
18. 1. Unique Selling Proposition
19. 2. Explore Verticals
20. 3. Buyer’s Journey
21. 4. Understand the tools you have • Google Analytics • Usertesting.com • Hotjar.com
22. Patrick Rauland @BFTrick http:speakinginbytes.com