Seth Rand - Latest Trends in Search Engine Marketing

Seth Rand, Founder and CEO of Rand Marketing, is an Internet Marketing Expert with over 13 years of Search Engine Marketing experience, having assisted over 1,000 businesses. Seth is a speaker and published author on a variety of topics that focus on business and marketing, was named to Google Partners AllStars in 2015, and serves on the Board of Directors of the BBB.

Latest Trends in Search Engine Marketing

Search Engine Marketing is evolving, as every year more people are searching Google, watching more videos on Youtube, increasing usage of their mobile phones and tablets, and of course, purchasing more products through e-commerce, while finding those products and vendors through organic SEO and Google Adwords. During this session we will speak about the latest trends with e-commerce Search Engine Optimization as well as Google Adwords Search, Display, Shopping, and Remarketing to maximize the results of your WooCommerce site.

Transcript

1. RAND SETH 11:05 RAND MARKETING MAIN ROOM NEXT WOOCONF2016 LATEST TRENDS IN SEARCH ENGINE MARKETING
2. www.company.com Latest Trends in
 Search Engine Marketing for your WooCommerce Store @SethRand @RandSEO www.RandMarketing.com
3. www.company.com Seth Rand Seth Rand - Founder and CEO of Rand Internet Marketing With over thirteen years of industry experience, Seth has optimized over 750 websites, achieving over 100,000 Top 10 organic search engine rankings between Google, Yahoo, and Bing. Seth has overseen more than $20 million in pay per click advertising, and is a published author in our industry. Seth is a Google Certified Partner and was named to the Google Partners AllStars in 2015. He serves on the Board of Directors of the BBB is a member of SEMPO. Seth has repeatedly been recognized as an up and comer in our region and the digital marketing industry. Under Seth’s direction, Rand Marketing was named as one Top 10 web design firms and Top 25 fastest growing tech companies in South Florida by the South Florida Business Journal. www.RandMarketing.com
4. www.company.com Search Engine Marketing www.RandMarketing.com
5. www.company.com Pay Per Click Marketing • Google Shopping / Product Listing Ads • Search Ads through Google AdWords or Bing Ads • Display Ads – Banner / Image Ads or Contextual Ads • Remarketing / Retargeting Ads – including search, display and shopping • Google / YouTube Video Ads (pay per view) www.RandMarketing.com
6. www.company.com PPC Bid Adjustments www.RandMarketing.com
7. www.company.com PPC Bid Adjustments www.RandMarketing.com
8. www.company.com Tracking & Measuring PPC • Google Webmaster Tools • Google Analytics & Goal Tracking • Google Tag Manager • Google Conversion Tracking Codes • Google Remarketing Codes • Google Merchant Center (For Google Shopping)
9. www.company.com Google AdWords Extensions www.RandMarketing.com • Sitelinks Extension 
 • Increase your CTR • Call Extension
 • Increase inbound calls for phone sales • Location Extension
 • Push local shoppers into your store • Callout Extension
10. www.company.com On-site SEO • Include keywords in:
 • URLs • Title Tags • Meta Tags • Heading Tags (H1, H2, etc.) • Category Names • Subcategory Names • Product Names • Internal Linking Anchor Text • File Names of Images • Alt Tags on Images
 • Submit Dynamic Sitemaps through Google Webmaster Tools www.RandMarketing.com
11. www.company.com Offsite SEO • SEO Optimized Content Writing • Offsite blogs • Press releases • Articles • Social Media • Active Posting • Social Engagement • Industry Backlinks • High Authority • Moz Open Site Explorer
 • Backlink Analysis • Identify & Remove Spam / Risky Links • Scholarship Opportunity • Coupon Codes for Students, Faculty, or Alumni • For .edu Backlinks • Press Opportunities • Social Media Content www.RandMarketing.com
12. www.company.com Increased Conversion Rates • Mobile Friendly • Calls To Action • Online Reviews • Website Loading Time • Trust Factors Symbols www.RandMarketing.com
13. www.company.com Next Steps I'm available anytime while attending the WooConf to answer any questions you may have. Feel free to send me an email or Tweet me to schedule a meeting. E-mail: seth@randmarketing.com @SethRand @RandSEO www.RandMarketing.com