WooConf Day 2: Top Takeaways

Transcript

1. WOOCONF LEARN.DEVELOP.SELL #WOOCONF DAY 2 HIGHLIGHTS

2. “Everyone has access to the same APIs, the same tech

   that massive companies do. Now, you have to di erentiate on experience, because the same tools are available to everyone.” - Juan Benitez - @benitez_juan WOOCONF LEARN.DEVELOP.SELL

3. “In the state of NY, a bagel is not taxable

   unless they’re sliced and open, which makes them a ‘prepared good’. #detailoriented #themoreyouknow ” - Mark Faggiano - @taxjarmark WOOCONF LEARN.DEVELOP.SELL

4. “Shipping can be a competitive advantage - for Amazon, shipping

   is 12% of total costs, but SMBs, it’s 35% of total costs. ” - Laura Behrens Wu - @LauraBehrensWu WOOCONF LEARN.DEVELOP.SELL

5. “Tokenization, location checks, velocity checks, AVS/CVC checks and transaction security

   - these are the things to think about for security.” - Siddique Hameed - @siddii WOOCONF LEARN.DEVELOP.SELL

6. “Amazon Prime members spend $1,500 per year, while non-Prime spent

   $625.” - Michael Steele - @el_steele WOOCONF LEARN.DEVELOP.SELL

7. “People generally set up ads to only run 24/7 -

   but you can set up to 42 combinations of days and times and optimize ads for the best time.” - Seth Rand - @SethRand WOOCONF LEARN.DEVELOP.SELL

8. “This discovery phase is consulting - charge for it.” -

   David Lockie - @divydovy WOOCONF LEARN.DEVELOP.SELL

9. “That data portability between WooCommerce and other platforms will open

   up a lot of possibilities for bigger stores.” - Beka Rice - @Beka_Rice WOOCONF LEARN.DEVELOP.SELL

10. “You’re selling product, so you need to cover *all* the

    features - answer all the questions within the video, don’t expect people to look around more.” - Josh Cary - @joshcaryaudio WOOCONF LEARN.DEVELOP.SELL

11. “There are four ways to increase revenue: more customers, more

    repeat purchases, converting more visitors or making more money per order. The last one is the only option that doesn’t require increasing orders.” - Beka Rice - @Beka_Rice WOOCONF LEARN.DEVELOP.SELL

12. “People selling on their site PLUS an additional marketplace were

    selling 38% more, if you added another marketplace, it jumps to 120% more revenue.” - Jake Gasaway - @JakeGasaway WOOCONF LEARN.DEVELOP.SELL

13. Product - Meaning = Commodity Product + Meaning = Brand

    “A quick, cheap site doesn't do justice to the brand you've painstakingly crafted.” - Kandace Brigleb - @kandacerae of @needmore WOOCONF LEARN.DEVELOP.SELL

14. “User Generated Content - what customers are saying about you

    - is a good indicator of whether your brand sucks or not.” - Shayla Price - @shaylaprice WOOCONF LEARN.DEVELOP.SELL

15. “Consumers are 7X more likely to buy from someone they

    trust” - Ashwin Raj WOOCONF LEARN.DEVELOP.SELL

16. Theme for the day from the dev side: “Rely on

    hooks rather than templates for front end theme changes” - Merrill Mayer @KoolKatWeb WOOCONF LEARN.DEVELOP.SELL

17. “PCI Compliance is done at an organizational level. You can’t

    just skip it if you have an SSL certificate” - Lee Blue - @leehblue WOOCONF LEARN.DEVELOP.SELL

18. “When dealing with customers, take their perspective - would you

    rather be sold, or helped?” - Matt White - @matthew_j_white WOOCONF LEARN.DEVELOP.SELL

19. “eCommerce is not just products.” - Bob Dunn - @bobWP

    WOOCONF LEARN.DEVELOP.SELL

20. “Ideas Boards have to be maintained and curated - reject

    old ideas, merge ideas and update statuses. They’re not a static resource.” - Mindy Posto - @WooMindy WOOCONF LEARN.DEVELOP.SELL

21. “If people won’t tell their friends, you’ll have to do

    something dirty, nasty and expensive: you have to advertise. Advertising is the price of being boring.” - Andy Sernovitz - @sernovitz WOOCONF LEARN.DEVELOP.SELL