WooConf Day 2: Top Takeaways

Transcript

1. WOOCONF
   LEARN.DEVELOP.SELL
   #WOOCONF DAY 2
   HIGHLIGHTS
   

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2. “Everyone has access to the same
   APIs, the same tech that massive
   companies do. Now, you have to
   di erentiate on experience,
   because the same tools are
   available to everyone.”
   - Juan Benitez - @benitez_juan
   WOOCONF
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3. “In the state of NY, a bagel is not
   taxable unless they’re sliced and open,
   which makes them a ‘prepared good’.
   #detailoriented #themoreyouknow ”
   - Mark Faggiano - @taxjarmark
   WOOCONF
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4. “Shipping can be a
   competitive advantage - for
   Amazon, shipping is 12% of
   total costs, but SMBs, it’s
   35% of total costs. ”
   - Laura Behrens Wu - @LauraBehrensWu
   WOOCONF
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5. “Tokenization, location
   checks, velocity checks,
   AVS/CVC checks and
   transaction security - these
   are the things to think
   about for security.”
   - Siddique Hameed - @siddii
   WOOCONF
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6. “Amazon Prime members
   spend $1,500 per year,
   while non-Prime spent
   $625.”
   - Michael Steele - @el_steele
   WOOCONF
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7. “People generally set up
   ads to only run 24/7 - but
   you can set up to 42
   combinations of days and
   times and optimize ads
   for the best time.”
   - Seth Rand - @SethRand
   WOOCONF
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8. “This discovery phase is
   consulting - charge for it.”
   - David Lockie - @divydovy
   WOOCONF
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9. “That data portability
   between WooCommerce and
   other platforms will open up
   a lot of possibilities for
   bigger stores.”
   - Beka Rice - @Beka_Rice
   WOOCONF
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10. “You’re selling product, so you
    need to cover *all* the features -
    answer all the questions within
    the video, don’t expect people to
    look around more.”
    - Josh Cary - @joshcaryaudio
    WOOCONF
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11. “There are four ways to increase revenue:
    more customers, more repeat purchases,
    converting more visitors or making more
    money per order. The last one is the only
    option that doesn’t require increasing
    orders.”
    - Beka Rice - @Beka_Rice
    WOOCONF
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12. “People selling on their site
    PLUS an additional
    marketplace were selling 38%
    more, if you added another
    marketplace, it jumps to 120%
    more revenue.”
    - Jake Gasaway - @JakeGasaway
    WOOCONF
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13. Product - Meaning = Commodity
    Product + Meaning = Brand
    “A quick, cheap site doesn't do
    justice to the brand you've
    painstakingly crafted.”
    - Kandace Brigleb - @kandacerae of @needmore
    WOOCONF
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14. “User Generated Content - what
    customers are saying about you
    - is a good indicator of whether
    your brand sucks or not.”
    - Shayla Price - @shaylaprice
    WOOCONF
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15. “Consumers are 7X more
    likely to buy from someone
    they trust”
    - Ashwin Raj
    WOOCONF
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16. Theme for the day from the
    dev side:
    “Rely on hooks rather than
    templates for front end
    theme changes”
    - Merrill Mayer @KoolKatWeb
    WOOCONF
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17. “PCI Compliance is done at an
    organizational level. You can’t
    just skip it if you have an SSL
    certificate”
    - Lee Blue - @leehblue
    WOOCONF
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18. “When dealing with customers,
    take their perspective - would
    you rather be sold, or helped?”
    - Matt White - @matthew_j_white
    WOOCONF
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19. “eCommerce is not just products.”
    - Bob Dunn - @bobWP
    WOOCONF
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20. “Ideas Boards have to be
    maintained and curated -
    reject old ideas, merge ideas
    and update statuses. They’re
    not a static resource.”
    - Mindy Posto - @WooMindy
    WOOCONF
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21. “If people won’t tell their
    friends, you’ll have to do
    something dirty, nasty and
    expensive: you have to advertise.
    Advertising is the price of being
    boring.”
    - Andy Sernovitz - @sernovitz
    WOOCONF
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