How Product Thinking Shapes Our Future

How Product Thinking Shapes Our Future

How products shape our lives, how they fail us, why they do so, and how deep, reflective Product Thinking can help avoiding that. (Talk at SXSW, March 2018)

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Wolfgang Wopperer-Beholz

March 11, 2018
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Transcript

  1. 1.

    How Product Thinking Shapes Our Future KP Frahm & Wolfgang

    Wopperer-Beholz March 11th | SXSW 2018
  2. 13.

    product A good, idea, method, information, object or service created

    as a result of a process and serving a need or satisfying a want. It has a combination of tangible and intangible attributes (benefits, features, functions, uses) that a seller offers a buyer for purchase.
  3. 14.

    What do you think: 
 How many products are in

    this room right now? http://photoblog.statesman.com/sxsw-interactive-and-!lm-fest-and-sx-creates-equals-a-lot-going-on-for-a-sunday
  4. 31.
  5. 63.
  6. 64.
  7. 65.
  8. 66.
  9. 67.
  10. 71.
  11. 75.

    Introduction inside outside Realization purpose implementation development goals moral values

    user motivations company goals user cohorts market segments our shared world our society
  12. 77.
  13. 78.
  14. 87.
  15. 88.