Beyond the Buzzwords

Beyond the Buzzwords

How technological disruption works, why buzzwords won’t help us deal with it, and what to learn from the history of aviation. (Keynote for Airbus EYV, December 2016)

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Wolfgang Wopperer-Beholz

December 15, 2016
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Transcript

  1. BEYOND THE BUZZWORDS Airbus EYV Winter Convention 2016

  2. WOLFGANG WOPPERER-BEHOLZ CO-FOUNDER MINDMATTERS CO-FOUNDER BETAHAUS HAMBURG CO-CREATOR PRODUCTFIELD (

    )
  3. DIGITAL TRANSFORMATION

  4. DIGITAL TRANSFORMATION DIGITAL TRANSFORMATION !

  5. DIGITAL TRANSFORMATION ?

  6. IN AIRPLANES ?

  7. 1983 2016 http://www.airbus.com/galleries/photo-gallery/dg/idp/111731-a350-1000-first-flight-air-to-air-029/?share=1 http://www.key.aero/central/images/gallery/822.jpg

  8. None
  9. None
  10. WE ARE HERE

  11. http://www.eco-mobil.at/uploads/pics/VW_Golf_Golf_VII_large.jpg 1974 2015

  12. BUT…

  13. None
  14. https://i.kinja-img.com/gawker-media/image/upload/hgsb40znafjoyxqipjwf.gif

  15. https://i.kinja-img.com/gawker-media/image/upload/hgsb40znafjoyxqipjwf.gif https://fsmedia.imgix.net/9f/d8/bd/b8/4462/4b5f/8a94/84ef6597b667/google-car.gif

  16. https://i.kinja-img.com/gawker-media/image/upload/hgsb40znafjoyxqipjwf.gif https://accessibility.uber.com/wp-content/uploads/sites/3/2016/05/uber_animated-gif.gif https://fsmedia.imgix.net/9f/d8/bd/b8/4462/4b5f/8a94/84ef6597b667/google-car.gif

  17. https://i.kinja-img.com/gawker-media/image/upload/hgsb40znafjoyxqipjwf.gif http://comma.ai/ https://accessibility.uber.com/wp-content/uploads/sites/3/2016/05/uber_animated-gif.gif https://fsmedia.imgix.net/9f/d8/bd/b8/4462/4b5f/8a94/84ef6597b667/google-car.gif

  18. WE ARE HERE

  19. WE ARE HERE

  20. WE ARE HERE

  21. DISRUPTION!

  22. BUT IN AIRPLANES ?

  23. None
  24. http://www.solarimpulse.com/img/nt_airplane_background_1200_630.jpg

  25. http://www.solarimpulse.com/img/nt_airplane_background_1200_630.jpg http://www.theverge.com/2016/4/12/11415518/spacex-rocket-landing-close-up-photos-falcon-9

  26. Hyperloop Alpha http://www.spacex.com/sites/spacex/files/hyperloop_alpha.pdf http://www.solarimpulse.com/img/nt_airplane_background_1200_630.jpg http://www.theverge.com/2016/4/12/11415518/spacex-rocket-landing-close-up-photos-falcon-9

  27. Hyperloop Alpha http://www.spacex.com/sites/spacex/files/hyperloop_alpha.pdf http://www.solarimpulse.com/img/nt_airplane_background_1200_630.jpg http://www.theverge.com/2016/4/12/11415518/spacex-rocket-landing-close-up-photos-falcon-9 https://www.theguardian.com/business/2016/nov/22/ryanair-flights-free-michael-oleary-airports

  28. DISRUPTION!

  29. ( )

  30. http://www.isi-consultants.com/

  31. THE CONSULTANTS http://www.isi-consultants.com/

  32. https://blog.versionone.com/wp-content/uploads/sites/3/2014/05/bigstock-Word-Cloud-Lean-Manufacturin-46022440.jpg

  33. https://blog.versionone.com/wp-content/uploads/sites/3/2014/05/bigstock-Word-Cloud-Lean-Manufacturin-46022440.jpg

  34. https://techieprincesa.files.wordpress.com/2013/07/scrum.png

  35. https://techieprincesa.files.wordpress.com/2013/07/scrum.png

  36. BUZZWORDS.

  37. BUT…

  38. https://en.wikipedia.org/wiki/File:Skunk_works_Logo.svg

  39. SKUNK WORKS

  40. None
  41. https://upload.wikimedia.org/wikipedia/commons/1/18/P80-1_300.jpg

  42. https://upload.wikimedia.org/wikipedia/commons/1/18/P80-1_300.jpg https://upload.wikimedia.org/wikipedia/commons/9/95/Usaf.u2.750pix.jpg

  43. https://upload.wikimedia.org/wikipedia/commons/1/18/P80-1_300.jpg https://upload.wikimedia.org/wikipedia/commons/9/95/Usaf.u2.750pix.jpg http://www.migflug.com/jetflights/wp-content/uploads/2014/07/lockheed-martin-sr-71-blackbird-4-1038x576.jpg

  44. https://upload.wikimedia.org/wikipedia/commons/1/18/P80-1_300.jpg https://upload.wikimedia.org/wikipedia/commons/9/95/Usaf.u2.750pix.jpg http://www.migflug.com/jetflights/wp-content/uploads/2014/07/lockheed-martin-sr-71-blackbird-4-1038x576.jpg https://upload.wikimedia.org/wikipedia/commons/a/a1/F-117_Nighthawk_Front.jpg

  45. KELLY JOHNSON’S PRINCIPLES

  46. KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership

  47. KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership ▸ Build

    small, self-organized teams with a customer on site
  48. KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership ▸ Build

    small, self-organized teams with a customer on site ▸ Focus on regular feedback and quick adaptation
  49. KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership ▸ Build

    small, self-organized teams with a customer on site ▸ Focus on regular feedback and quick adaptation ▸ Enforce meaningful metrics and minimize documentation
  50. KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership ▸ Build

    small, self-organized teams with a customer on site ▸ Focus on regular feedback and quick adaptation ▸ Enforce meaningful metrics and minimize documentation ▸ Delegate responsibilities explicitly
  51. KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership ▸ Build

    small, self-organized teams with a customer on site ▸ Focus on regular feedback and quick adaptation ▸ Enforce meaningful metrics and minimize documentation ▸ Delegate responsibilities explicitly ▸ Mark non-compliance with expectations explicitly and early on
  52. KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership ▸ Build

    small, self-organized teams with a customer on site ▸ Focus on regular feedback and quick adaptation ▸ Enforce meaningful metrics and minimize documentation ▸ Delegate responsibilities explicitly ▸ Mark non-compliance with expectations explicitly and early on ▸ Establish trust by close collaboration
  53. KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership ▸ Build

    small, self-organized teams with a customer on site ▸ Focus on regular feedback and quick adaptation ▸ Enforce meaningful metrics and minimize documentation ▸ Delegate responsibilities explicitly ▸ Mark non-compliance with expectations explicitly and early on ▸ Establish trust by close collaboration ▸ Pay well, timely, and according to performance, not head count
  54. TOO MUCH DETAIL?

  55. 1 . LEARN FROM FEEDBACK

  56. 2. FOCUS ON CUSTOMERS

  57. 3. GET SELF-ORGANIZED

  58. SOUNDS REASONABLE?

  59. THEN LET’S DO IT!