Stephen Cronin: Actionable Analytics

Stephen Cronin: Actionable Analytics

Everyone uses a web analytics package on their website – but how many people do anything beyond check the number of page views and where the traffic is coming from? Analytics packages are packed with so much more information – information you can take and do something with that will improve your site. You just need to work out where to find that information and what to do with it. I’ll show you how you can action your analytics data, giving you a better site.

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WP Australia

April 27, 2013
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Transcript

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    Do you have a team looking after your site? If

    so, do you have an analytics expert?
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    Is it just you looking after your site? If so,

    do you spend a lot of time on analytics?
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    Google Analytics for WordPress by Joost de Valk Google Analyticator

    by Video User Manuals *Recommended Plugins*:
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    Action the above Investigate the following • Event tracking •

    Goals • Campaigns • Website Optimizer
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    Image Credits • One_way_Ticket_to_the_Moon_0089 (2).JPG by Alvimann - http://www.morguefile.com/archive/display/614234 •

    Italian Masks by Peter E. Lee - http://www.flickr.com/photos/oldpatterns/3331534873/ • Question mark, Ipswich, 21 January 2012 by ed_needs_a_bicycle - http://www.flickr.com/photos/omcoc/6751047205/ • web analytics washing by brockvicky - http://www.flickr.com/photos/vickyb/2430043983/ • Wordpress Button Closeup by Titanas - http://www.flickr.com/photos/titanas/3199323703/ • Money by aresauburn - http://www.flickr.com/photos/aresauburnphotos/2678453389/ • Playing with Nexus 4. (Day 29/365) by RidwanJaafar - http://www.flickr.com/photos/ridwan326/8449370112/ • Nexus 4 by Colin ZHU - http://www.flickr.com/photos/colinzhu/8378670977/ • motionBlur by pippalou - http://www.morguefile.com/archive/display/854241 • DSC_0015.JPG by digidreamgrafix - http://www.morguefile.com/archive/display/842628 • Heavy Load by lincolnblues - http://www.flickr.com/photos/lincolnblues/5778932400/ • Globe by LukePricePhotography - http://www.flickr.com/photos/lukeprice88/8162093146/ • Czech Phrasebook, Or, Excitement (98/365) by swimparallel - http://www.flickr.com/photos/swimparallel/3424725513/ • Exit on the Left by EJP Photo - http://www.flickr.com/photos/ejpphoto/6242148088/ • Women's Freestyle Aerial Medalists by Kyler Storm - http://www.flickr.com/photos/kyler/4388043806/ • Mouse Logitech by antoniolas - http://www.flickr.com/photos/antoniolas/4367543346/ • Sai Yeung Choi Street, Mong Kok, Kowloon by tuis - http://www.flickr.com/photos/tuis_imaging/5178653014/ • Attackers by SteveMcN - http://www.flickr.com/photos/stevemac/2436349268/ • My dog ate my homework. #pug by franklingraves - http://www.flickr.com/photos/27646542@N03/8107647888/ • End of the road - IMG_0515_72dpi by Kevin Dean (www.betaart.com) - http://www.flickr.com/photos/kevindean/5836900722