Alex Alexakis - Step-By-Step Guide To Leverage Amazing Design To Drive Sales For Your Business - WordPress Athens 11th meetup, More than SEO

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1. Salvage Sales by Design Step-By-Step Guide To Leverage Amazing Design To Drive Sales For Your Business
2. About me • Westgate Resorts - Sr. Web Designer - SEO, Web Site Architecture, Design & Conversions. • PixelChefs.com, Founder – Web Design, SEO for hand picked companies. • OrlandoSEOSiteClinic.com , Co Founder - Local SEO Meetup. Alex Alexakis I 2 ALEX ALEXAKIS @Pixelchefs
3. Alex Alexakis I 3 www.OrlandoSEOSiteClinic.com
4. In the industry for over 30 years, 24 full service resorts across the United States, 18 of them Timeshare resorts (Orlando, Gatlinburg, Las Vegas, Myrtle Beach, Branson, Williamsburg, Park City) Our only Goal and measurement for success is Vacation Package Sales . Timeshare there are qualifications (income, marital status, location of residency etc.) In order to generate a sale we need to be able to carefully target our audience and generate large volume of calls and online leads. So how do we do that? Westgate Resorts WestgateReservations.com
5. Alex Alexakis I 5 What Have We Achieved? • Removed site from Google Manual Penalty. • Over 30k sessions monthly • +40% growth in Organic Sales
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9. B Keyword Research & Architecture C Design & Build A Identification D Ongoing Optimization & Updates Our Design Process Alex Alexakis I 9
10. 04 Long tail Search Ex. Westgate Town Center Resort near Disney Channels: SEO, SEM 02 2- 3 Words Ex. Orlando Vacation Channels: SEO, SEM, SMM, Blogs 03 Long tail Search Ex. Orlando Vacation near Disney Channels: SEO, SEM 01 1-2 words Ex. Vacation Channels: PR, SEO, SEM, SMM, Blogs, YouTube, Instagram Research Consideration Buying Decision Purchase A. Identification Alex Alexakis I 10
11. Alex Alexakis I 11 B. Keyword Research & Architecture
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15. Keyword: Orlando Vacation Packages Disney Packages Florida Beach Resorts Disney Vacation Packages Vacation For Kids Orlando Florida Family Beach Vacations Florida Vacation Packages Beach Vacation rentals https://www.google.com/trends/correlate/ It's like Google Trends in reverse because the results include data that has a similar trending pattern. How do we intersect the searchers pattern now that we know the steps they took in order to search “Orlando Vacation Packages” Google Correlate Alex Alexakis I 15
16. https://content.searchmetrics.com/ Driven by deep learning insights and the latest in data science, serves as a guide and companion from conceptualizing your strategy to online publishing. Searchmetrics Content Experience™ Alex Alexakis I 16
17. Alex Alexakis I 17 C. Design & Build • Ability to change things quickly • Ability for everyone in team to build pages • Flexibility for SEO and on page optimization • Translate easily to Spanish
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22. 01 1-2 words Ex. Vacation Channels: PR, SEO, SEM, SMM, Blogs, YouTube, Instagram Research C. Design & Build Alex Alexakis I 22
23. Consideration C. Design & Build Alex Alexakis I 23 02 2- 3 Words Ex. Orlando Vacation Channels: SEO, SEM, SMM, Blogs
24. Buying Decision C. Design & Build Alex Alexakis I 24 03 Long tail Search Ex. Busch Gardens Williamsburg Vacation Package Channels: SEO, SEM
25. Purchase C. Design & Build Alex Alexakis I 25 04 Long tail Search or Click from Funnel Ex. 4 Days in Williamsburg plus Busch Gardens Tickets Channels: SEO, SEM, Already on Site
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29. Alex Alexakis I 29 D. Ongoing Optimizations & Updates • Google Updates (https, Mobile Friendly Update, AdWords Shake-up, Rank Brain and lots of other random updates) • Conversion rate Optimization • Pop Ups to push conversion • Continuous Keyword research and additional pages • Speed Optimization (images, code and server side) • Mobile Design (working with with Google Mobile team)
30. Thank You Alex Alexakis @Pixelchefs @MySEOClinic www.OrlandoSEOSiteClinic.com