Devil's advocate on S.E.O. | Anastasios Manoloudis | Crete WordPress meetup 4 | WordPress Greek community

Transcript

1. Anastasios Manoloudis CrowdedTent.com Crete WordPress meetup co-organiser Google Analytics + Google Analytics for ecommerce certified professional
2. S.E.O. S.E.M. search engines search engines search engines ...yada yada
3. Pitch
4. Are you still using search engine results for your decisions or using your social network?
5. Client satisfaction is your top priority. ...NOT that of your client, but your client’s client!!
6. Therefore we need tools to realize their needs. Analytics, and in particular web analytics.
7. Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favors data visualization to communicate insight. https://en.wikipedia.org/wiki/Analytics
8. Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.[1] However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. https://en.wikipedia.org/wiki/Web_analytics
9. Case studies
10. 1st Informational website on health. Before it was static. So we used analytics to re-design it, also cater for our mobile audience, and WordPress to empower the team behind it to provide quality relative content to visitors. Look where it got us. hint: results were awesome and now we’re completing a mobile-first re-design
11. before
12. after
13. 2nd Nightlife portal. Before it was based on Joomla!. So (again) we used analytics to re-design it, utilized Flickr’s service through a custom-built plugin for its massive photo database, expanded the brand’s offering through “day-time” business partnerships, and of course WordPress as the backbone to the whole effort. Here are the initial results.
14. after
15. Thanks!