Ina Hajdari - Storytelling that Converts: Turning Website Visitors into Guests, Clients, and Customers

Στην παρουσίαση αυτή θα δούμε πώς το storytelling και το UX μπορούν να κάνουν ένα website πραγματικά αποτελεσματικό, μετατρέποντας τους επισκέπτες σε πελάτες, clients ή guests. Μέσα από παραδείγματα από projects στον χώρο της φιλοξενίας και όχι μόνο, θα αναλύσουμε πρακτικές στρατηγικές περιεχομένου και design που δημιουργούν εμπειρίες και φέρνουν αποτελέσματα.

Transcript

1. Turning Website Visitors into Guests, Clients, and Customers Storytelling that Converts by Ina Hajdari
2. “People don’t buy because of logic. They buy because of emotion.” Beautiful designs without emotional connection fail to convert.
3. Emotional Connection Building an emotional connection with your audience is essential. It transforms a simple interaction into a memorable experience, generating trust and fostering a lasting relationship with your brand. Strategic Narrative A strategic narrative bridges the gap between information and emotion. By crafting compelling stories, brands can resonate with customers on a deeper level, encouraging loyalty and engagement. Authenticity Matters Emphasizing authenticity allows brands to connect with audiences genuinely. Real stories and transparent messaging foster trust, making consumers more likely to engage and advocate for your brand. Storytelling From Information to Emotion
4. Why Storytelling Works Storytelling connects brands to people through shared experiences. It builds trust by creating emotional bonds with audiences. Effective stories convert visitors into loyal customers through engagement. 01 02 03
5. UX as Storytelling Rhythm and flow are essential to guide users through a seamless journey, fostering emotional connections that lead to loyalty. Every interaction in user experience design tells a story. “UX is how your story is felt, not just seen”
6. The Storytelling Flywheel The origin story establishes authenticity and trust. Origin Client stories illustrate the impact and connection. Client Vision stories inspire and motivate towards a goal. Vision
7. Authenticity builds trust “Be real, not perfect.”
8. Problem Identify the core challenge your audience faces, creating a relatable context that resonates emotionally, and establishes a strong foundation for engagement and connection in storytelling. Turning Point Highlight key moments that drive change, emphasizing the transformation that leads to a solution; this pivotal moment is where the emotional connection deepens and resonates with customers. Result Highlight the results of the journey, demonstrating the advantages gained from the solution. This conclusion emphasizes the importance of storytelling and helps to build trust with the audience. 3-Step Formula Crafting Stories that Convert
9. Real-World Inspiration The best brands start their story long before the product.
10. Doesn’t sell tables, it builds a movement. Through story, sound, and ritual, Scorpios turned its philosophy into a living culture. Their website is not an invitation, it’s an initiation. You don’t browse; you enter their world. SCORPIOS
11. Doesn’t sell rooms; it invites you into a way of being. From the moment you enter the website, you don’t just see a hotel; you feel part of its rhythm, its calm, its world. ODERA TINOS
12. Doesn’t sell skincare; it sells self- assurance. With raw imagery and honest simplicity, Rhode tells a story of confidence and care. It’s not about products; it’s about identity and the sense of belonging into a community. RHODE
13. Q & A LET’S TALK STORIES Email: contact@elevebyina.com