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Manos Psychogiopoulos - WooCommerce Marketplace Past and Present

Manos Psychogiopoulos - WooCommerce Marketplace Past and Present

Transcript

  1. Manos Psychogyiopoulos Founder @ SomewhereWarm WooCommerce Marketplace: Past and Present

    Insights for WordPress Developers
  2. 3 extensions on WooCommerce.com 12k active users 3 team members

    Product Bundles Composite Products Conditional Shipping & Payments
  3. 30% e-commerce sites

  4. 2011 WooCommerce v1 Marketplace Opens

  5. 2015 Automattic acquires WooThemes Marketplace Closes

  6. 2018 Marketplace Re-Opened

  7. 300+ extensions 6 extensions / site 18M+ extension installs Data:

    Aviva Pinchas, Automattic "Opportunities for your Plugin", WooConf 2017
  8. Early Days Jan 2011 Farewell, Copenhagen

  9. None
  10. Early Days Fall 2011 Learning WooCommerce

  11. Early Days July 2012 Product Bundles Released

  12. Coming of Age 2750 5500 8250 11000 1/1/2014 1/1/2016 1/1/2018

    Active Subscriptions
  13. Coming of Age 900 1800 2700 3600 2015 H1 2016

    H1 2017 H1 2018 H1 New Subscriptions
  14. Coming of Age 20 40 60 80 2015 2016 2017

    2018 Renewal Rate
  15. Takeaways

  16. Building a extension

  17. Opportunities Inventory Installs Revenue 0 25 50 75 100 21

    13 12 2 14 34 17 15 16 25 17 19 18 12 13 17 29 6 Products Marketing Enhancements Shipping Payments Store Management Data: Aviva Pinchas, Automattic - "Opportunities for your Plugin", WooConf 2017
  18. Opportunities ✔ enhancements ✔ store management ✔ marketing ✖ payments

    ✖ products
  19. ✔ Validate Your Idea Checklist • not done already •

    use ideas.woocommerce.com • put a basic version up on .org • talk to store owners • look how other platforms do it
  20. ✔ Create Developer Account Checklist woocommerce.com/develop-woocommerce/

  21. ✔ Read The Guidelines Checklist docs.woocommerce.com/document/marketplace-overview/ docs.woocommerce.com/document/create-a-plugin/

  22. ✔ Submit Checklist

  23. None
  24. ✔ evidence to support your case ✔ compliance with the

    Guidelines ✔ solid documentation ✔ down-to-earth language ✔ being on the WordPress map Deal Makers
  25. Extension Dev's Life prioritize add features maintain code write tests

    maintain tests support customers collect feedback curate backlog build a happy team