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Manos Psychogiopoulos - WooCommerce Marketplace Past and Present
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WordPress Greek Community
July 04, 2018
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Manos Psychogiopoulos - WooCommerce Marketplace Past and Present
WordPress Greek Community
July 04, 2018
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Transcript
Manos Psychogyiopoulos Founder @ SomewhereWarm WooCommerce Marketplace: Past and Present
Insights for WordPress Developers
3 extensions on WooCommerce.com 12k active users 3 team members
Product Bundles Composite Products Conditional Shipping & Payments
30% e-commerce sites
2011 WooCommerce v1 Marketplace Opens
2015 Automattic acquires WooThemes Marketplace Closes
2018 Marketplace Re-Opened
300+ extensions 6 extensions / site 18M+ extension installs Data:
Aviva Pinchas, Automattic "Opportunities for your Plugin", WooConf 2017
Early Days Jan 2011 Farewell, Copenhagen
None
Early Days Fall 2011 Learning WooCommerce
Early Days July 2012 Product Bundles Released
Coming of Age 2750 5500 8250 11000 1/1/2014 1/1/2016 1/1/2018
Active Subscriptions
Coming of Age 900 1800 2700 3600 2015 H1 2016
H1 2017 H1 2018 H1 New Subscriptions
Coming of Age 20 40 60 80 2015 2016 2017
2018 Renewal Rate
Takeaways
Building a extension
Opportunities Inventory Installs Revenue 0 25 50 75 100 21
13 12 2 14 34 17 15 16 25 17 19 18 12 13 17 29 6 Products Marketing Enhancements Shipping Payments Store Management Data: Aviva Pinchas, Automattic - "Opportunities for your Plugin", WooConf 2017
Opportunities ✔ enhancements ✔ store management ✔ marketing ✖ payments
✖ products
✔ Validate Your Idea Checklist • not done already •
use ideas.woocommerce.com • put a basic version up on .org • talk to store owners • look how other platforms do it
✔ Create Developer Account Checklist woocommerce.com/develop-woocommerce/
✔ Read The Guidelines Checklist docs.woocommerce.com/document/marketplace-overview/ docs.woocommerce.com/document/create-a-plugin/
✔ Submit Checklist
None
✔ evidence to support your case ✔ compliance with the
Guidelines ✔ solid documentation ✔ down-to-earth language ✔ being on the WordPress map Deal Makers
Extension Dev's Life prioritize add features maintain code write tests
maintain tests support customers collect feedback curate backlog build a happy team