MARKETING TOOL !2 Entrepreneur / Advisor / Growth Hacker / Investor [email protected] Advisor/Speaker Advisor and board member in numerous companies Speaker in growthMarketingConference.com Guest Lecturer in NYU Stern School of Business Guest Lecturer in Alba Business School Lecturer in growthAcademy Lecturer in growthX Academy (SF) Entrepreneur Co-Founder & CEO, Growthrocks.com Co-founder growth.university Co-founder growthhackingacademy.gr Co-founder contentmarketingacademy.gr Co-Founder of viral-loops.com Co-Founder of vitrinabox.com Co-Founder search-in-a-box.com Theodore Moulos
MARKETING TOOL !4 Marketing Web & Mobile Analytics, A/B Testing, Marketing Automation, Conversion Optimization, SEO, SEM & PPC, Copywriting, Email Marketing, Social Media Data Analysis Spreadsheets, Statistics, Cohorts Coding/Engineering HTML, CSS, APIs, Scripting, Spark Studio, Wordpress or other CMS The innovative view of the skillset Designing Photoshop, Illustrator, Sketch, Video Editing, Image twisting, Photography
MARKETING TOOL !5 What’s the ideal toolset for the marketer of today Having the ability to dominate the first page of google Having the ability to have control over paid spend Having the ability to adopt all new technological trends earlier than others. Having the ability to “Monitor the performance” of my company, Knowing where to find your audience via inbound channels Having many ways to Convert visitors into customers Performing more with less resources
MARKETING TOOL !9 Page speed load times is very important to the mobile search engine ranking algorithms. Additionally, 40% of users may abandon a website if it takes longer than three seconds to load, a behavior that could negatively affect conversions.
MARKETING TOOL !14 *Full blown websites, *Landing Pages, *Power Pages, *Engineering-as-marketing Pages or apps *Mobile apps *BOTs *Pre-launch Pages and *Other specialized pages. It’s all about A LOT of Web Properties are very commonly part of a growth strategy. In order to implement those you need to streamline the process (remember the period as per sprint analysed above) that would allow you to deliver in maximum 5 Days!
MARKETING TOOL !26 How far down your massive marketing landing page are people getting? Are people actually reading that 12,000-word blog post? Doesn’t make sense that based on the exposure your visitors get, messages should be diﬀerent? The new Paid Ads way Treating every potential customer differently
MARKETING TOOL !29 Visitors - Trafﬁc on site Product Preview Add to Cart Checkout Initiation Checkout Step1 Step2 Step3 Sales Select your KPIs carefully “I want more Traffic” “I want more sales” They are not JUST 2 KPIS They are 2 DIFFERENT STRATEGIES
MARKETING TOOL !34 10% Technical 90% Business Where should I allocate my time? — Building Site — Conﬁguring Wordpress — Finding Name — 30% Concept and purpose — 10% Branding — 30% Writing content — 30% Metadata and SEO features
MARKETING TOOL !38 It’s a person's experience during one session of using a website or application, consisting of the series of actions performed to achieve a particular goal. A user journey can be mapped in order to better understand the ﬂow and make improvements, or it can be designed from scratch based on a desired speciﬁcation or story. Monitoring the visitor before becoming “known” The user journey
MARKETING TOOL !45 If you had to keep only one tool for your marketing, which one that would be?* 8 % 9 % 13 % 11 % 17 % 43 % Wordpress Zapier Manychat Mailchimp Google Analytics Other *Survey contacted by GrowthRocks