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🇺🇸 iJS San Diego 2024

🇺🇸 iJS San Diego 2024

Speed at Scale: Optimizing The Largest CX Platform Out There

In a world with a wide variety of network connections, any user can have a slow experience, and apps that delight users on fast connections can barely be usable on slow ones.

In this session, I'll share my journey of gradually adapting how we deliver pages to better cater to our user's constraints on a platform with 15mi+ sessions per month—where simply rewriting everything from scratch is not an option.

With an eye on maintenance and scalability, we'll discuss legacy codebases, automation/code generation, polyfilling strategies, main thread offloading, and many other tips and tricks for large platforms targeting emerging markets.

Matheus Albuquerque

May 22, 2024
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  1. Hello, San Diego! 👋 🇺🇸 SPEED AT SCALE: OPTIMIZING THE

    LARGEST CX PLATFORM OUT THERE • MAY 22, 2024.
  2. Matheus Albuquerque ↝ 𝕏 ythecombinator ↝ 👨💻 Sr. SWE @

    Medallia ↝ ⚡ Google Developer Expert ↝ ⚛ PC @ React Su m m it NYC
  3. […] “While browsing HackerNews, I sometimes get the feeling that

    every developer out there is working for FAANG, as there are always posts from those people doing some hyped stuff. Or you might think that PHP is never used nowadays because whenever it’s mentioned, everyone is hating on it in the comments.” […] — The silent majority, by Vadim Kravcenko
  4. […] “But let’s be straight, that’s like 1% of all

    of the developers out there — the rest of them are just lurking and coding with their language of choice and being content with it. Be it Fortran, COBOL, Perl, or PHP.” […] — The silent majority, by Vadim Kravcenko
  5. This talk is not about… ↝ React 19, Svelte 5,

    Vue 3… ↝ ISG, SSR, Streaming SSR… ↝ Progressive/Selective/Partial Hydration… ↝ Islands Architecture, Resumability…
  6. This talk is about… ↝ Modernizing Dependencies ↝ Windowing ↝

    Code Splitting ↝ Preact ↝ Targeting Different Browsers
  7. This talk is also about… ↝ Challenges in Legacy Codebases

    ↝ Experiences ↝ Our Radar ↝ Lessons Learned
  8. WEBPACK 1 㱺 5 SPEED AT SCALE: OPTIMIZING THE LARGEST

    CX PLATFORM OUT THERE / MODERNIZING DEPENDENCIES /
  9. WEBPACK 1 㱺 5 ↝ IMPROVED BUNDLE SIZES USING BETTER

    TREE SHAKING AND CODE GENERATION ↝ IMPROVED PERFORMANCE BY LEVERAGING PERSISTENT CACHING AND LONG-TERM CACHING ↝ IMPROVED LONG-TERM CACHING WITH BETTER ALGORITHMS AND DEFAULTS
  10. #1 of 3 MIGRATION IS ABOUT HAVING ALL THE PLUGINS

    AND LOADERS ON THEIR LATEST VERSIONS AND ENSURING THAT EVERY LOADER AND PLUGIN IS COMPATIBLE WITH EACH OTHER. #GOTCHA 🤷 SPEED AT SCALE: OPTIMIZING THE LARGEST CX PLATFORM OUT THERE / MODERNIZING DEPENDENCIES / WEBPACK
  11. #2 of 3 V5 MIGRATION CAN'T BE DONE FROM V2/V3.

    IF YOU'RE ON A VERSION LOWER THAN V4, THAT’S AN ENTIRELY DIFFERENT MIGRATION THAT NEEDS TO BE FOLLOWED ONE AFTER THE OTHER SEQUENTIALLY. #GOTCHA 🤷 SPEED AT SCALE: OPTIMIZING THE LARGEST CX PLATFORM OUT THERE / MODERNIZING DEPENDENCIES / WEBPACK
  12. #3 of 3 NODE 10.13.0 IS THE MINIMUM REQUIREMENT FOR

    V5 BUT THERE ARE SOME PLUGINS AND LOADERS THAT REQUIRE HIGHER NODE VERSIONS — E.G. copy-webpack- plugin REQUIRES NODE ≥ 12.20.0. #GOTCHA 🤷 SPEED AT SCALE: OPTIMIZING THE LARGEST CX PLATFORM OUT THERE / MODERNIZING DEPENDENCIES / WEBPACK
  13. NODE 10 㱺 16 SPEED AT SCALE: OPTIMIZING THE LARGEST

    CX PLATFORM OUT THERE / MODERNIZING DEPENDENCIES /
  14. REACT 15 㱺 16 SPEED AT SCALE: OPTIMIZING THE LARGEST

    CX PLATFORM OUT THERE / MODERNIZING DEPENDENCIES /
  15. #definition 🧐 Jscodeshift is a tool that runs a transformation

    script over one or more JavaScript or TypeScript files.
  16. #definition 🧐 Jscodeshift reads all the files you provide to

    it at runtime and analyzes and compiles the source into the AST as part of the transformation. It then looks for matches specified in the transformation script, deletes them, or replaces these with the required content, and then regenerates the file from the modified AST.
  17. CODEGEN — OVERVIEW SPEED AT SCALE: OPTIMIZING THE LARGEST CX

    PLATFORM OUT THERE / MODERNIZING DEPENDENCIES /
  18. WE HAD TO SUPPORT, IN PARALLEL: ↝ DIFFERENT VERSIONS OF

    DEVELOPER DEPENDENCIES (E.G. node.js, Webpack, Babel, ETC.) ↝ DIFFERENT VERSIONS OF APPLICATION DEPENDENCIES (E.G. React ITSELF) ↝ DIFFERENT STRATEGIES USED FOR BUNDLING AND SERVING CODEGEN — OVERVIEW
  19. CODEGEN — AFTER REPO / PACKAGES / (LEGACY) A (LEGACY)

    B NEXT GENERATION (CONFIG + SCRIPTS)* NEXT GENERATION (CODE GENERATED) …
  20. CODEGEN — AFTER REPO / PACKAGES / (LEGACY) A (LEGACY)

    B NEXT (CONFIG + SCRIPTS)* NEXT (CODE GENERATED) … ↝ DEFAULT BUNDLE THAT’S SERVED ↝ ACTIVE DEVELOPMENT (IE. NEW FEATURES/FIXES) HAPPENS HERE ↝ THIS IS THE CODE THAT’S PUSHED TO THE REPO ↝ LEGACY DEPENDENCIES: REACT 15, WEBPACK 1, NODE 10, ETC.
  21. CODEGEN — AFTER REPO / PACKAGES / (LEGACY) A (LEGACY)

    B NEXT (CONFIG + SCRIPTS)* NEXT (CODE GENERATED) … ↝ HIDDEN BEHIND A FEATURE FLAG ↝ MODERNIZING DEPENDENCIES: REACT 16, WEBPACK 5, NODE 18, ETC. ↝ MOSTLY COMPOSED OF CODE TRANSFORMERS, AUTOMATION SCRIPTS, AND WEBPACK/BABEL CONFIG ↝ ALSO, PARTS OF THE CODE THAT CAN'T BE CODE GENERATED (IE. UNIT AND FUNCTIONAL TESTS)
  22. CODEGEN — AFTER REPO / PACKAGES / (LEGACY) A (LEGACY)

    B NEXT (CONFIG + SCRIPTS)* NEXT (CODE GENERATED) … ↝ GENERATED AT BUILD TIME (IE. CI/LOCALLY) ↝ REACT COMPONENTS, UTILS, AND OTHER BUSINESS LOGIC ↝ THIS CODE IS NEVER PUSHED (1K+ LINES IN GITIGNORE FILE)
  23. CODEGEN — TRANSFORMERS SPEED AT SCALE: OPTIMIZING THE LARGEST CX

    PLATFORM OUT THERE / MODERNIZING DEPENDENCIES /
  24. SPEED AT SCALE: OPTIMIZING THE LARGEST CX PLATFORM OUT THERE

    / MODERNIZING DEPENDENCIES / CODEGEN — TRANSFORMERS
  25. export default function transformer(file: FileInfo, api: API) { const j

    = api.jscodeshift; const root = j(file.source); const variableDeclarators = root.findVariableDeclarators('foo'); variableDeclarators.renameTo('bar'); return root.toSource(); } CODEGEN — TRANSFORMER
  26. CODEGEN — TRANSFORMER GROUPS const transformGroups = [ { label:

    "PropTypes → prop-types", pattern: "./src/ * /.{js,jsx}", transformerPath: proptypes, }, { label: "legacy-testing/src/testUtils → ./utils/test", pattern: "./src/ * /.jsx", transformerPath: testUtils, }, { label: " * .scss → * .global.scss", pattern: "./src/ * /.jsx", transformerPath: cssGlobals, }, ];
  27. const applyTransformer = async ( transformerPath: string, pattern: string |

    string[] ) = > { const paths = await globby(pattern); const options = { silent: true, }; try { await runTransformer(transformerPath, paths, options); } catch (err) { logger.error(err as string); } }; CODEGEN — RUNNING
  28. for (const item of transformGroups) { logger.info(`\n🛠 Appying the '${item.label}'

    transform`); await applyTransformer(item.transformerPath, item.pattern); } CODEGEN — RUNNING
  29. SPEED AT SCALE: OPTIMIZING THE LARGEST CX PLATFORM OUT THERE

    / MODERNIZING DEPENDENCIES / CODEGEN — TRANSFORMERS
  30. CODEGEN — GIT IGNORE SPEED AT SCALE: OPTIMIZING THE LARGEST

    CX PLATFORM OUT THERE / MODERNIZING DEPENDENCIES /
  31. !/src/services/ /src/services/ * * / / . . . !/src/services/telemetry/index.test.js

    !/src/services/translations/index.test.js !/src/services/validations/index.test.js / / . . . !/src/services/telemetry/ /src/services/telemetry/ * * !/src/services/translations/ /src/services/translations/ * * !/src/services/validations/ /src/services/validations/ * * / / . . . CODEGEN — GIT IGNORE
  32. try { const filePaths = await globby(includePattern); const files =

    normalizePaths("./", filePaths); files.forEach((file) = > { finalContents += `\n\n!/${file}`; }); } catch (err) { logger.error(err as string); } const directoriesPaths = getDirectoriesRecursive(baseDir); const directories = normalizePaths("./", directoriesPaths); directories.forEach((directory) = > { finalContents += `\n\n!/${directory}/`; finalContents += `\n/${directory}/ * * `; }); await outputFile(destGitignoreFile, finalContents); CODEGEN — GIT IGNORE
  33. WEBDRIVER 4 㱺 7 SPEED AT SCALE: OPTIMIZING THE LARGEST

    CX PLATFORM OUT THERE / MODERNIZING DEPENDENCIES /
  34. #protip 💡 Dynamic imports are a great tool but, like

    all optimizations, they don’t come for free.
  35. ↝ WAY SMALLER BUNDLE (APPROXIMATELY 3.5KB) ↝ FASTER VIRTUAL DOM

    IMPLEMENTATION ↝ MORE EFFECTIVE MEMORY USAGE PREACT
  36. WHICH BROWSERS ARE VISITING OUR APP? — RUM REPORT SPEED AT

    SCALE: OPTIMIZING THE LARGEST CX PLATFORM OUT THERE / TARGETING DIFFERENT BROWSERS
  37. ↝ THERE'S NO NEED TO SEND POLYFILLS FOR FEATURES ALREADY

    SUPPORTED BY THE BROWSER. ↝ THEY SHOULD BE DELIVERED ONLY WHEN NECESSARY, NOT PREEMPTIVELY. ↝ ESSENTIAL FUNCTIONALITY MUST BE AVAILABLE TO PREVENT RUNTIME ERRORS. POLYFILLING: RECAP
  38. #1 of 3 SPEED AT SCALE: OPTIMIZING THE LARGEST CX

    PLATFORM OUT THERE / TARGETING DIFFERENT BROWSERS / STRATEGIES POLYFILL.IO
  39. polyfill.io ↝ INSPECTS THE BROWSER’S USER-AGENT AND SERVES A SCRIPT

    WITH POLYFILLS TARGETED SPECIFICALLY AT THAT BROWSER ↝ A SINGLE SCRIPT IN FRONT OF YOUR BUNDLE ↝ SUPPORTS PICKING A SUBSET OF POLYFILLS (E.G. Map AND Promise)
  40. polyfill.io THE SCRIPT IS HOSTED ON A DIFFERENT SERVER ↝

    THE BROWSER WILL HAVE TO SPEND EXTRA 50-300 MS TO SETUP A CONNECTION = EXTRA TIME TO INTERACTIVE ↝ POLYFILL.IO OUTAGE = YOUR SITE WILL EITHER GET VERY SLOW, OR WILL BREAK IN OLDER BROWSERS
  41. #2 of 3 SPEED AT SCALE: OPTIMIZING THE LARGEST CX

    PLATFORM OUT THERE / TARGETING DIFFERENT BROWSERS / STRATEGIES BABEL PRESET
  42. useBuiltIns { "presets": [ ["env", { / / Specify browsers

    you’re targeting . . . "targets": "> 0.25%, not dead", / / . . . and either . . . "useBuiltIns": "entry", / / . . . or "useBuiltIns": "usage" }] ] }
  43. ↝ NOT VERY USEFUL IF YOU’RE TARGETING OLD BROWSERS (E.G.

    IE 11) ↝ IT MIGHT REMOVE SOME POLYFILLS, BUT MOST OF THEM WILL STAY IN THE BUNDLE AND WOULD STILL BE DOWNLOADED BY EVERYONE useBuiltIns: entry
  44. useBuiltIns: usage ↝ IT DOESN'T ADD POLYFILLS FOR DEPENDENCIES* ↝

    YOU MIGHT GET RUNTIME ERRORS IN LEGACY BROWSERS ↝ IT MIGHT ALSO ADD EXCESSIVE POLYFILLS, E.G. • Array.includes AND String.includes • Symbol.toStringTag, Math.toStringTag, ETC.
  45. useBuiltIns ↝ “ENTRY” MODE TO SAFELY REDUCE THE NUMBER OF

    POLYFILLS SENT. ↝ “USAGE” MODE TO UNSAFELY REDUCE FURTHER THE NUMBER OF POLYFILLS SENT.
  46. #3 of 3 SPEED AT SCALE: OPTIMIZING THE LARGEST CX

    PLATFORM OUT THERE / TARGETING DIFFERENT BROWSERS / STRATEGIES DIFFERENTIAL SERVING
  47. SPEED AT SCALE: OPTIMIZING THE LARGEST CX PLATFORM OUT THERE

    / TARGETING DIFFERENT BROWSERS / STRATEGIES
  48. #gotcha 🤷 To ship the right polyfills to the right

    users you have to send different code to different users.
  49. ↝ YOU DON'T HAVE TO SHIP POLYFILLS ↝ YOU DON'T

    HAVE TO TRANSPILE EVERYTHING TO ES5 • CLASSES: STILL CLASSES, NOT HUGE TEMPLATES • ASYNC/AWAIT/GENERATORS: KEEP THEIR FORM, NOT HUGE ES5-COMPATIBLE SWITCH-CASE-BASED STATE MACHINES CREATING TWO BUNDLES…
  50. < ! - - Full polyfill bundle for old browsers

    - - > <script nomodule src="/polyfills/full.min.js"></script> < ! - - Smaller polyfill bundle for browsers with ES2015+ support - - > <script type="module" src="/polyfills/modern.min.js"></script> < ! - - Bundle script. `defer` is required to execute this script after the `type="module"` one - - > <script src="/bundle.min.js" defer></script> SERVING TWO BUNDLES…
  51. ↝ OLD BROWSERS – ONES THAT DON’T SUPPORT ES2015 –

    WILL NOT LOAD type="module" SCRIPTS – AND WILL LOAD nomodule ONES. ↝ YOU CAN USE nomodule TO SERVE ES2015 POLYFILLS TO BROWSERS THAT NEED THEM. SERVING TWO BUNDLES…
  52. ↝ SAFARI 10.1 SUPPORTS type="module" BUT DOESN’T SUPPORT THE nomodule

    ATTRIBUTE. ↝ DISTINGUISHES BETWEEN ES5 AND ES2015+ BROWSERS, BUT NEWER STANDARDS LIKE ES2016 BROUGHT MORE POLYFILLABLE FEATURES. THIS LEADS TO SERVING UNNECESSARY POLYFILLS TO MOST ES2015+ BROWSERS. ↝ type="module" SCRIPTS ARE ALWAYS DEFERRED.* SERVING TWO BUNDLES…
  53. #1 of 3 RAW MODULE/NOMODULE — WHAT IS DIFFERENTIAL SERVING

    • BY JOHN STEWART SPEED AT SCALE: OPTIMIZING THE LARGEST CX PLATFORM OUT THERE / TARGETING DIFFERENT BROWSERS / STRATEGIES
  54. #1 of 3 ↝ DOWNLOADS BOTH BUNDLES AND EXECUTES BOTH

    BUNDLES ↝ DOWNLOADS BOTH BUNDLES ↝ DOWNLOADS LEGACY BUNDLE AND DOWNLOADS ESM BUNDLE TWICE RAW MODULE/NOMODULE — WHAT IS DIFFERENTIAL SERVING? • JOHN STEWART SPEED AT SCALE: OPTIMIZING THE LARGEST CX PLATFORM OUT THERE / TARGETING DIFFERENT BROWSERS / STRATEGIES
  55. #2 of 3 USER AGENT DETECTION — SMART BUNDLING •

    SHUBHAM KANODIA SPEED AT SCALE: OPTIMIZING THE LARGEST CX PLATFORM OUT THERE / TARGETING DIFFERENT BROWSERS / STRATEGIES
  56. #2 of 3 router.get('/', async (ctx, next) = > {

    const useragent = ctx.get('User-Agent') const isModernUser = matchesUA(useragent) const index = isModernUser ? 'modern/…', ‘legacy/…' await send(ctx, index); }); USER AGENT DETECTION SPEED AT SCALE: OPTIMIZING THE LARGEST CX PLATFORM OUT THERE / TARGETING DIFFERENT BROWSERS / STRATEGIES
  57. #2 of 3 ↝ YOU MIGHT NOT BE IN CONTROL

    OF THE SERVER. ↝ IF YOU LOAD A MODERN SCRIPT WITHOUT THE MODULE ATTRIBUTE, YOU LOSE STREAM PARSING AND OFF MAIN THREAD COMPILATION. USER AGENT DETECTION SPEED AT SCALE: OPTIMIZING THE LARGEST CX PLATFORM OUT THERE / TARGETING DIFFERENT BROWSERS / STRATEGIES
  58. #3 of 3 RUNTIME DETECTION <script> var script = document.createElement('script');

    var prefix = (!('noModule' in check)) ? "/ie11" : "/esm"; script.src = prefix + "/index.js"; document.head.appendChild(script); </script> SPEED AT SCALE: OPTIMIZING THE LARGEST CX PLATFORM OUT THERE / TARGETING DIFFERENT BROWSERS / STRATEGIES
  59. SUMMING UP… ↝ 1⃣ POLYFILL.IO: EASY AND DOESN’T SHIP ANYTHING

    TO MODERN BROWSERS. COSTLY IN FOR TTI AND FCP. ↝ 2⃣ useBuiltIns: EASY TO SETUP BUT EITHER NOT VERY USEFUL FOR OLDER BROWSERS, OR REQUIRES YOU TO COMPLILE NODE_MODULES AS WELL. ↝ 3⃣ module/nomodule: EASY AND WIDE SUPPORT BUT ONLY STRIPS ES2015−POLYFILLS.
  60. ↝ JAVASCRIPT: MAIN (˜139.09 KB) + VENDOR (˜50.85 KB) +

    POLYFILLS (˜31 KB) ↝ CSS: MAIN (˜58.21 KB) ↝ TOTAL: JAVASCRIPT (220.94 KB) + CSS (58.21 KB) = 279.15 KB BUNDLE FOOTPRINT: BEFORE
  61. BUNDLE FOOTPRINT: AFTER JAVASCRIPT (164.51 KB) + CSS (12.27 KB)

    = TOTAL (176.78 KB) MODERN JAVASCRIPT (210.83 KB) + CSS (12.27 KB) = TOTAL (223.1 KB) LEGACY
  62. BUNDLE FOOTPRINT: AFTER ˜37% SMALLER BUNDLE FOOTPRINT ON MODERN BROWSERS:

    279.15 KB → 176.78 KB MODERN ˜25% SMALLER BUNDLE FOOTPRINT ON LEGACY BROWSERS 279.15 KB → 223.1 KB LEGACY
  63. BUNDLE FOOTPRINT: AFTER BROWSERS THAT SUPPORT ES MODULES AND HAPPEN

    NOT TO NEED EXTRA POLYFILLS. AS OF OCT 6, 2023, THESE REPRESENT 95.72% OF THE GLOBAL USAGE. MODERN BROWSERS THAT DON’T FIT THE PREVIOUS CRITERIA. MOSTLY THOSE ARE PRE-2018 BROWSERS WITH INTERNET EXPLORER BEING THE HIGHLIGHT. LEGACY
  64. BROWSER LINE = SUPPORT FOR THE NEW SMALLER BUNDLE =

    WILL DOWNLOAD THE LEGACY BUNDLE WITH POLYFILLS — CANIUSE.COM
  65. BROWSER LINE ↝ 0.2% INTERNET EXPLORER USAGE ↝ NO OTHER

    BROWSERS WILL DOWNLOAD THE LARGE BUNDLE
  66. AS WE CAN SEE, MOST OF THEM SIGNIFICANTLY IMPROVED AFTER

    ENABLING THE FEATURE FLAG: ↝ FCP: 8.3S → 2.3S = 6S FASTER ↝ SPEED INDEX: 8.3S → 4.8S = 3.5S FASTER ↝ LCP: 8.8S → 6.4S = 2.4S FASTER ↝ TTI: 8.7S → 6.7S = 2S FASTER CORE WEB VITALS: AFTER
  67. TIMINGS VISUALLY COMPLETE LAST VISUAL CHANGE LOAD TIME (ONLOAD) LOAD

    TIME (FULLY LOADED) DOM CONTENT LOADED FEATURE FLAG ON FEATURE FLAG OFF — WEBPAGETEST
  68. ↝ MANY PERFORMANCE OPTIMIZATIONS CAN BE MADE WHEN WE CAN

    PREDICT WHAT USERS MIGHT DO ↝ RESOURCE HINTS ARE A SIMPLE BUT EFFECTIVE WAY TO ALLOW DEVELOPERS TO HELP THE BROWSER TO STAY ONE STEP AHEAD OF THE USER AND KEEP PAGES FAST RESOURCE HINTS
  69. RESOURCE HINTS < ! - - Preconnect - - >

    <link rel="preconnect" href="https://fonts.gstatic.com"> <link rel="preconnect" href="https://scripts.example.com"> < ! - - Preloading - - > <link rel="preload" href="https://example.com/fonts/font.woff"> < ! - - DNS Prefetch - - > <link rel="dns-prefetch" href="https://fonts.gstatic.com"> <link rel="dns-prefetch" href="https://images.example.com"> < ! - - Prefetch - - > <link rel="prefetch" href="/uploads/images/pic.png"> <link rel="prefetch" href="https://example.com/news/?page=2"> < ! - - Prerender - - > <link rel="prerender" href="https://example.com/news/?page=2">
  70. ↝ INCREASE THE PRIORITY OF THE LCP IMAGE ↝ LOWER

    THE PRIORITY OF ABOVE-THE-FOLD IMAGES AND PRELOADED RESOURCES ↝ LOWER THE PRIORITY FOR NON-CRITICAL DATA FETCHES ↝ REPRIORITIZE SCRIPTS PRIORITY HINTS
  71. PRIORITY HINTS < ! - - Increase the priority of

    the LCP image - - > <img src="image.jpg" fetchpriority="high" /> < ! - - Lower the priority of above-the-fold images - - > <ul class="carousel"> <img src="img/carousel-1.jpg" fetchpriority="high" /> <img src="img/carousel-2.jpg" fetchpriority="low" /> <img src="img/carousel-3.jpg" fetchpriority="low" /> </ul> < ! - - Reprioritize scripts - - > <script src="async_but_important.js" async fetchpriority="high"></script> <script src="blocking_but_unimportant.js" fetchpriority="low"></script>
  72. PRIORITY HINTS / / Important validation data const user =

    await fetch("/user"); / / Less important content data const relatedPosts = await fetch("/posts/suggested", { priority: "low" });
  73. OUR RADAR — QUIC — A QUIC UPDATE ON GOOGLE’S

    EXPERIMENTAL TRANSPORT • CHROMIUM BLOG
  74. #research 📚 A 500ms delay resulted in up to a

    26% increase in frustration and up to an 8% decrease in engagement. — Radware research, 2013
  75. #research 📚 Delayed web pages caused a 38% rise in

    mobile users' heart rates — equivalent to the anxiety of watching a horror movie alone. — Ericsson ConsumerLab neuro research, 2015
  76. #research 📚 53% of mobile users abandon sites that take

    over 3 seconds to load. — DoubleClick, 2020
  77. #1 of 5 SPEED AT SCALE: OPTIMIZING THE LARGEST CX

    PLATFORM OUT THERE / CLOSING THOUGHTS UNDERSTANDING INTERNALS HELPS US IMPLEMENT OUR OWN ABSTRACTIONS E.G. THE JSCODESHIFT-BASED UPGRADE TOOL.
  78. #2 of 5 YOU HAVE TO SHIP POLYFILLS TO ALL

    BROWSERS YOUR USERS MIGHT USE… . . . BUT IT'S A BAD IDEA TO SHIP ALL THEORETICALLY REQUIRED POLYFILLS TO ALL OF THEM! SPEED AT SCALE: OPTIMIZING THE LARGEST CX PLATFORM OUT THERE / CLOSING THOUGHTS
  79. #3 of 5 ALWAYS CORRELATE BUSINESS METRICS WITH PERFORMANCE THERE

    IS NO WAY TO GAME THESE BECAUSE THEY DEPEND ON THE BEHAVIOR OF REAL USERS. SPEED AT SCALE: OPTIMIZING THE LARGEST CX PLATFORM OUT THERE / CLOSING THOUGHTS
  80. #4 of 5 DON'T TAKE FAST NETWORKS, CPUS AND RAM

    FOR GRANTED. TEST ON REAL PHONES AND NETWORKS. SPEED AT SCALE: OPTIMIZING THE LARGEST CX PLATFORM OUT THERE / CLOSING THOUGHTS
  81. #5 of 5 THERE'S NO SILVER BULLET. IDENTIFY YOUR CORE

    METRICS. SPEED AT SCALE: OPTIMIZING THE LARGEST CX PLATFORM OUT THERE / CLOSING THOUGHTS