SEO 101 : What I can do...

Transcript

1. @yulii http://about.me/yulii SEO 101 : What I can do... 2012/6/9 SEO 101 : What I can do... 1
2. Agenda 》 Why do you need to SEO? 》 What should I do? 》 How can I do SEO? 2012/6/9 SEO 101 : What I can do... 2
3. WHY DO YOU NEED TO SEO? About Search Engine Optimization... 2012/6/9 SEO 101 : What I can do... 3
4. Search Engine Optimization Click on organic search results, please! 2012/6/9 SEO 101 : What I can do... 4 Heavy Traffic
5. Why SEO? 2012/6/9 SEO 101 : What I can do... 5 It’s Free! :-)
6. “But” 2012/6/9 SEO 101 : What I can do... 6 It takes a long time. :-(
7. Are there any short cut for SEO? I have no idea... :-( 2012/6/9 SEO 101 : What I can do... 7
8. There is nearer ways. 1st, create a content for user satisfaction. 2nd, create a content of everyone's favorite. 3rd, create a popular content. Finally... Create a lot of popular contents! 2012/6/9 SEO 101 : What I can do... 8
9. WHAT SHOULD I DO? Make the value of your site. 2012/6/9 SEO 101 : What I can do... 9
10. What is Goal? 2012/6/9 SEO 101 : What I can do... 10 IMP CTs CVs CTR CVR
11. Goal Maximize the value of “good” contents. 2012/6/9 SEO 101 : What I can do... 11
12. Objectives 2012/6/9 SEO 101 : What I can do... 12 Generate well-structured site. Maximize related keywords.
13. Action Plan 2012/6/9 SEO 101 : What I can do... 13 Create the second layer Top Page Mine Related Keywords
14. HOW CAN I DO SEO? Design the site structure. 2012/6/9 SEO 101 : What I can do... 14
15. Points 2012/6/9 SEO 101 : What I can do... 15 Create the 2nd layer Top Page.
16. Master Data 》 Create Hierarchical Data Structure 》 Make the “Master” as much as possible! 2012/6/9 SEO 101 : What I can do... 16 Books Literature Manga
17. Ex. ) Amazon Category 2012/6/9 SEO 101 : What I can do... 17
18. URL Pattern 2012/6/9 SEO 101 : What I can do... 18 Top / /books.html /books/literature.html /books/literature/manga.html /${id}/ List List List Detail Top Top > Books Top > Books > Literature Top > Books > Literature > Manga Top > Books > Literature > Manga > ${title} The second layer Top Page To be Short
19. Ex. ) eBay Global Navi 2012/6/9 SEO 101 : What I can do... 19 http://www.ebay.com/fashion/womens-clothing The second layer Top Page
20. Just do it! That’s all... 2012/6/9 SEO 101 : What I can do... 20