Changing the game - Flight Centre presentation

Transcript

1. CHANGING THE GAME AN INTRODUCTION TO USING AND DESIGNING GAMIFICATION Dr Zac Fitz-Walter | @zefcan | zac@gamificationgeek.com | www.gamificationgeek.com
2. Gamification Geek http://gamificationgeek.com/flightcentre Dr Zac Fitz-Walter | @zefcan | zac@gamificationgeek.com | www.gamificationgeek.com
3. EAT MORE PIXELS http://eatmorepixels.com.au Dr Zac Fitz-Walter | @zefcan | zac@gamificationgeek.com | www.gamificationgeek.com
4. Odenplan, Stockholm, Sweden http://www.thefuntheory.com/piano-staircase
7. The power of play
8. Gamification
9. Gamification
10. 1What is gamification?
11. Gamification is a special word.
12. trends.google.com 2009 2011 2013 2015 Web search interest in gamification
15. To do list Exercise tracker Social network
16. To do list Exercise tracker Social network
17. Examples
18. Fitness Fitbit
19. Fitness Fitbit
20. Code School
21. Duolingo
22. Headspace
23. Fitness Zombies, Run!
25. Productivity Email Game
26. Productivity Email Game
27. Lots of examples
28. “The addition of game elements to non-game activities” (Deterding, S., Dixon, D., Khaled, R., & Nacke, L., 2011)
29. But why would we want to do this?
31. Games are incredibly engaging
33. The average gamer?
34. Video games have become mainstream.
35. 68% of Australians play video games. IGEA, 2016
36. 98% of homes with children have computer games. IGEA, 2016
37. The average age of players is 33. (And 39% of those aged 65 and over play video games). IGEA, 2016
38. 53% male 47% female IGEA, 2016
39. We spend a lot of time playing games.
40. Australians spend on average 88 minutes a day playing games. IGEA, 2016
42. 50 billion hours of game time (WSJ, 2012) https://www.wsj.com/articles/SB10001424052970203458604577263273943183932
43. If games are so engaging...
44. …we can use this kind of thinking to make other things more engaging!
45. 2Gamification 
 four years later
46. (Markets and Markets, 2016) “Gamification market to grow from $1.65 Billion in 2015 to $11.10 Billion by 2020” http://www.marketsandmarkets.com/Market-Reports/gamification-market-991.html
47. Gamification is an established industry
48. A gamification ‘blueprint’ still exists
49. •Points •Badges •Leaderboards •Levels
51. •Points •Badges •Leaderboards •Levels = Rewards }
52. Behaviour + Rewards = Fun!
53. progresswars.com
54. Extrinsic Motivation
55. Games are intrinsically motivating
56. Self-Determination Theory http://www.selfdeterminationtheory.org/theory/ Driven by a need to grow and gain fulfilment
57. Autonomy Competence Relatedness
58. Flow Theory
60. A clear goal Clear progress Clear feedback Challenge and skill
61. One size doesn’t fit all
62. ♦ ♣ ♥ ♠ ACTING PLAYERS INTERACTING WORLD Bartle, R. (1996) Hearts, Clubs, Diamonds, Spades: Players Who suit MUDs. Killers Achievers Explorers Socialisers Bartle’s Taxonomy of Player Types
65. 3 Changing the game
66. Where does gamification fit within UX?
67. 1. Make our systems more engaging 2. Build systems for behaviour change
68. 1. Make our systems more engaging 2. Build systems for behaviour change
70. Good usability and engagement is a necessary condition for survival
71. Usability
72. Adapted from http://www.nngroup.com/articles/usability-101-introduction-to-usability/ People will leave if… 1. Your design is difficult to use 2. If it is unclear what it offers 3. If it’s easy to get lost
73. ノ( °-°ノ） ┬─┬ http://knowyourmeme.com/memes/flipping-tables-(╯°□°）╯︵ ┻━┻)
74. (╯°□°）╯︵ ┻━┻) http://knowyourmeme.com/memes/flipping-tables-(╯°□°）╯︵ ┻━┻)
78. Interaction Design: Beyond Human-Computer Interaction. Preece, Sharp, & Rogers, 2011
79. Interaction Design: Beyond Human-Computer Interaction. Preece, Sharp, & Rogers, 2011 wip
80. Download the app Sign up for an account Use at least once Re-engage with it Form a community Contribute to the app Motivation Goals
81. Inspired: Joshua Porter Gamification Increases motivation Motivation Friction Good Usability Removes friction
82. Motivational elements • A clear goal • Clear progress • Clear Feedback • Challenge and skill • Autonomy • Competence • Relatedness • Rewards Increase Motivation
83. Clear goals, progress, and feedback. ? Encourage users to
 sign up or provide information.
84. http://blog.linkedin.com/2008/10/09/a-cleaner-look/ Progress Clear goals Clear feedback Purpose Autonomy
85. Relatedness, clear feedback ? Encourage users to support your app.
86. Relatedness Clear feedback Overcast
87. Relatedness
88. Relatedness
89. Goals, feedback, 
 rules and challenge. ? Keep users using it.
92. 1. Make our systems more engaging 2. Build systems for behaviour change
94. Gamification Design Framework
95. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
96. Road Safety Learner Journey
98. Sign in Password Username Start!
99. Who is this? Zac Jimmy Tony Tyson I don’t know…
100. Correct! It’s Zac. Continue Gamification consultant, speaker, app developer and Nintendo fanboy.
101. Real trophy
102. Existing tools
103. Games and Gamification
104. Open up kahoot.it now! :)
105. Gamification Geek http://gamificationgeek.com/flightcentre Dr Zac Fitz-Walter | @zefcan | zac@gamificationgeek.com | www.gamificationgeek.com