Make your apps more engaging (/dev/world/2019)

Transcript

1. Tips for crafting great apps by designing for value, usability and motivation. Make your app more engaging Dr Zac Fitz-Walter | zacfitzwalter.com | @zacfitzwalter /dev/world/2019
2. Hello! My name is Zac. @zacfitzwalter zacfitzwalter.com/dw19
3. http://endlessrunnerx.com
5. EAT MORE PIXELS http://eatmorepixels.com.au
7. Engagement Reviews
8. Why engagement reviews?
9. The ability to engage people is one of the most important things in app design & development.
12. 49,139 app submissions in August 2019
13. 1,638 per day
14. How do we stand out?
15. Motivation
16. Value Motivation Usability
17. Value Motivation Usability Three pillars 
 of engagement.
18. Use it to guide or review your app design and development.
19. 1. Understanding your value
23. Apps are a means to an end.
26. “There’s an app for that.”
28. Identify the value Deliver the value Share the value
29. Value
30. What is the value of your app? Are you delivering that value? Can people share that value?
31. Simple ways to get started
32. Explain your value clearly.
34. Advertising. Website. App Store. In the app.
35. <Advertising.>
36. “Officially accepted in NSW.”
37. Provide the value you promised.
38. Make sure you check-in with your users and get feedback.
42. 1. Ask for a rating only after the user has demonstrated engagement with your app. 2. Don’t interrupt the user, especially when they’re performing a time-sensitive or stressful task. 3. Don’t be a pest. Apple Guidelines https://developer.apple.com/design/human-interface-guidelines/ios/system-capabilities/ratings-and-reviews/
43. Allow people to share the value with others.
47. What's the value for you?
48. 2. Improving Usability
49. Good usability is a necessary condition for survival.
50. People will leave if… 1. Your design is difficult to use 2. If it is unclear what it offers 3. If it’s easy to get lost
51. Don’t wait until after you've developed the app to think of usability.
58. You can get away with average usability if you’re the only app that provides a particular value.
59. But it’s a dangerous game to play though.
60. Usability is all about friction.
61. The easier something is to do, the more we’re likely to do it.
62. How long will it take me to reach my desired value?
64. Download Sign up Pay Wall Tutorial
65. Simple ways to get started…
66. Minimise download size
67. Photo Credit: 9to5mac
68. Photo Credit: Twitter/ Mike Beasley
69. Streamline sign up
70. Do you even need users to sign up?
73. Provide a free trial
76. Minimise tutorials.
78. Test early and often.
80. 3. Increasing motivation
81. Various ways to motivate
82. Gamification Habit Forming Behavioural Economics Design 
 Thinking Rewards & Incentives Intrinsic Scaffolding Behavioural Psychology Emotional Design
83. Gamification
84. To do list Exercise tracker Social network
85. To do list Exercise tracker Social network
86. Fitness Zombies, Run!
87. ~4 million downloads >29 million km run 3.7 million zombie chases Hon, A. (2017). Five Years of Zombies, Run! Available from: https://medium.com/@adrianhon/five- years-of-zombies-run-6e090ef3fe4 (Accessed 22 August, 2019).
88. Education Duolingo
89. Pajak, B. (2016). Which countries study which languages, and what can we learn from it? Available from: https://making.duolingo.com/ which-countries-study-which-languages-and-what-can-we-learn-from-it#fn:courses (Accessed 22 August, 2019). ~120 million users 19 distinct languages
90. One of these is not like the others…
91. But gamification can be hard to get right.
92. Gamification Habit Forming Behavioural Economics Design 
 Thinking Rewards & Incentives Intrinsic Scaffolding Behavioural Psychology Emotional Design
93. Simple ways to get started
94. Notifications
97. Discounts/Promos
99. Empathy
101. See my 2016 /dev/world talk: Designing Engaging Motivational Apps
102. Value Motivation Usability Three pillars 
 of engagement.
103. Inspire your future apps
104. Review your apps
105. Want more?
106. Dr Zac Fitz-Walter http://zacfitzwalter.com/dw19 Dr Zac Fitz-Walter | @zacfitzwalter | hello@zacfitzwalter.com | http://zacfitzwalter.com