GamifyUs Masterclass - Change the game

In this workshop I take participants through a motivation problem and gamify it! The process involves, unpacking the problem you have, justifying the use of gamification, developing 10 gamification ideas using a card activity and expanding on one of them
ready to hit the ground running.

Transcript

1. AN INTRODUCTION TO GAMIFICATION DESIGN AND IMPLEMENTATION CHANGE THE GAME WORKSHOP Dr Zac Fitz-Walter | @zacfitzwalter | hello@zacfitzwalter.com | http://zacfitzwalter.com
2. http:/ /zacfitzwalter.com/GamifyUs Dr Zac Fitz-Walter | @zacfitzwalter | hello@zacfitzwalter.com | http://zacfitzwalter.com
3. Welcome!
4. Who am I?
5. Dr Zac Fitz-Walter Phd Lecturer Designer Speaker
6. My most important achievement…
7. 25 years experience
8. Dr Kiri Patton
9. Who are you? ACTIVITY Find someone you don’t know, introduce yourself, share your favourite video game, board game or sport (and why it’s your favourite!)
10. The Game Plan 1. A brief introduction to gamification 2. Designing effective gamification 3. Changing the game
11. 1What is gamification?
12. To do list Exercise tracker Social network
13. To do list Exercise tracker Social network
14. “The addition of game elements to non-game activities” (Deterding, S., Dixon, D., Khaled, R., & Nacke, L., 2011)
15. Why use gamification?
16. Games are incredibly engaging
17. 60% of Americans play video games daily ESA/AudienceNet/New Paradigm Strategy Group (2018). Essential facts about the computer and video game industry. Available from: http://www.theesa.com/wp-content/uploads/2018/05/EF2018_FINAL.pdf (Accessed 14 Nov 2018)
18. Australians spend on average 88 minutes a day playing games. (IGEA, 2016)
20. 50 billion hours of game time Hotz, L. (2012). When Gaming Is Good for You. Available from: https://www.wsj.com/articles/ SB10001424052970203458604577263273943183932 (Accessed 6 Apr 2018).
21. Can we use this thinking in non-game contexts?
22. Gamification Gamification!
23. Examples
24. Fitness Fitbit
25. Fitness Fitbit
26. Fitness Zombies, Run!
28. Productivity Email Game
29. Productivity Email Game
30. Education Duolingo
31. Gamification doesn’t have to be technology based
32. Training The Manufacturing Game
33. Gamification is an established industry
34. (Markets and Markets, 2016) “Gamification market to grow from $1.65 Billion in 2015 to $11.10 Billion by 2020” http://www.marketsandmarkets.com/Market-Reports/gamification-market-991.html
35. However… a gamification 
 ‘blueprint’ still exists
36. •Points •Badges •Leaderboards •Levels
38. •Points •Badges •Leaderboards •Levels = Rewards }
39. Behaviour + Rewards = Fun!
40. progresswars.com
42. Extrinsic Motivation
43. Does this explain all our behaviour?
44. ~34,000 hours a day!
45. World of Warcraft
46. Extrinsic Motivation
47. Intrinsic Motivation Tim Pierce CC BY 2.0
48. Intrinsic Motivation • Where motivation is driven by an interest or enjoyment in the task itself • Intrinsic motivation exists within the individual, rather than relying on external pressures or a desire for reward Extrinsic Intrinsic
49. Autonomy Competence Relatedness
50. Self-Determination Theory http://www.selfdeterminationtheory.org/theory/ Driven by a need to grow and gain fulfilment
51. Flow Theory
53. A clear goal Clear progress Clear feedback Challenge and skill
54. One size doesn’t fit all
55. ♦ ♣ ♥ ♠ ACTING PLAYERS INTERACTING WORLD Bartle, R. (1996) Hearts, Clubs, Diamonds, Spades: Players Who suit MUDs. Killers Achievers Explorers Socialisers Bartle’s Taxonomy of Player Types
56. Questions?
57. 2 Designing gamification
58. Gamification design framework
59. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
60. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
62. IDENTIFY THE PROBLEM
63. No one is submitting their time sheets.
64. Image CC BY 2.0 Brian Hillegas Health and safety training is boring…
65. Everyone is spending too much time on Facebook
66. No one is 
 signing up for our newsletter
67. What’s your problem? ACTIVITY Write down a motivational problem that you’d like to focus on for this workshop. It could be related to work, health & fitness, etc.
68. What is the solution?
69. Problem Goal Solution Not submitting time sheets. Submit time sheet by 4pm Friday.
70. Problem Goal Solution Not getting enough exercise. Walk 10,000 steps every day. Run 30 min every day.
71. What is your solution? ACTIVITY Take your problem and work out what your solution is. You may have more than one!
72. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
73. Validate the problem
74. Everyone is spending too much time on Facebook
75. Useful validation techniques
76. Observe
77. Interview
78. Run focus groups
79. Talk to experts
80. Distribute surveys
81. Collect data
82. No one is 
 signing up for our newsletter …and we have data that shows exactly why this is an issue.
83. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
84. Can gamification help?
85. No. Goal Yes. Usability problem? Motivation problem?
86. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
87. 3 Changing the game
88. What is a game?
89. "A game is a problem-solving activity, approached with a playful attitude.” Schell, J. (2014). The Art of Game Design: A book of lenses. CRC Press.
90. How is this different to work?
91. It’s not really…
92. “In ev'ry job that must be done. There is an element of fun. You find the fun and snap! The job's a game.” - Mary Poppins
93. http://upload.wikimedia.org/wikipedia/commons/8/8f/Eve_Online_-_market_browser_%28Trinity%29.jpg http://img.brothersoft.com/screenshots/softimage/e/egrid3_com_add-in_for_microsoft_excel-59184-1228807074.jpeg
94. Most games boil down to achieving a goal...
95. •Find a way to kill 3 boars •Find a way to get more points than the other team •Find a way to get to the finish line before the other players •Find a way to get the golf ball into the hole •Find a way to destroy the other player before they destroy you Some examples from The Art of Game Design, Jesse Schell, 2008
97. A clear goal Challenge and skill Clear feedback Clear progress Nakamura, J., & Csikszentmihalyi, M. (2009). Flow theory and research. In C. R. Snyder & S. J. Lopez (Eds.), Handbook of positive psychology (pp. 195-206). Oxford: Oxford University Press.
98. Some of these things are missing at work, home, and the classroom…
99. How can we make it fun?
100. A clear goal Challenge and skill Clear feedback Clear progress Nakamura, J., & Csikszentmihalyi, M. (2009). Flow theory and research. In C. R. Snyder & S. J. Lopez (Eds.), Handbook of positive psychology (pp. 195-206). Oxford: Oxford University Press.
101. A clear goal Challenge and skill Clear feedback Clear progress Nakamura, J., & Csikszentmihalyi, M. (2009). Flow theory and research. In C. R. Snyder & S. J. Lopez (Eds.), Handbook of positive psychology (pp. 195-206). Oxford: Oxford University Press.
102. Create a clear goal that requires your solution
103. Solution Goal Goal Walk 10,000 steps every day. Walk 10,000 steps every day.
104. Fitness Fitbit
105. Solution Goal Goal Submit time sheet by 4pm Friday. To unlock the beer fridge.
108. Solution Goal Goal Run 30 min every day. Save the world.
109. Fitness Zombies, Run!
110. A clear goal Challenge and skill Clear feedback Clear progress Nakamura, J., & Csikszentmihalyi, M. (2009). Flow theory and research. In C. R. Snyder & S. J. Lopez (Eds.), Handbook of positive psychology (pp. 195-206). Oxford: Oxford University Press.
111. progresswars.com
112. Add rules to create challenge
114. Use game mechanics
115. Mechanics • Race. Get to the end first. • Build. Create something. • Predict. Make a prediction. • Collect. Gather a full set. • Trade. Exchange and negotiate • Fight. Be the last one standing.
116. Goal Goal Challenge Run 30 min each day. Collect: Story segments.
117. Fitness Zombies, Run!
118. Okay, we’re ready to gamify!
119. Gamification Ideation Activity
120. Warm up ACTIVITY
121. Ideation Goal Generate 5-10 new, playful ideas 
 to address your problem
122. Process 1. Card creation 2. Brainstorm 3. Sort 4. Refine 5. Present
123. The cards Goals Mechanics People Theme
124. Ideation Cards Goals
125. Goals • Your solution (e.g. 10,000 steps) • Unlock ______ • Save ______ • Destroy ______ • Reach _______
126. Ideation Cards Mechanics
127. Mechanics • Race. Get to the end first. • Build. Create something. • Predict. Make a prediction. • Collect. Gather a full set. • Trade. Exchange and negotiate
128. Ideation Cards People
129. People • Non/Casual/Hardcore Gamers • Time-Pressured/Free Time • Serious/Playful • Young/Old • Achievers/Socialisers
130. ♦ ♣ ♥ ♠ ACTING PLAYERS INTERACTING WORLD Bartle, R. (1996) Hearts, Clubs, Diamonds, Spades: Players Who suit MUDs. Killers Achievers Explorers Socialisers Bartle’s Taxonomy of Player Types
131. Ideation Cards Theme
132. Themes • Cats • Superheroes • Zombies • Sport • Gambling • Disco • Pirates • Ninjas • Dinosaurs • Holiday
133. The cards Goals Mechanics People Theme
134. 2. Brainstorm
135. 10 min brainstorm 1. In pairs brainstorm at least 5-10 ideas 2. The cards are there to help, pick one card from each pile 3. Use a different post-it note for each idea 4. No idea is silly!
136. Goal Feedback
137. Goal Save _____. Feedback People Theme Casual gamers. Super heroes. Mechanic Collect: Gather a full set. As you… Run 10,000 steps each day you unlock a super hero. Collect them all to save the world.
138. Goal Reach _____. Feedback People Theme Non gamers Gambling. Mechanic Predict: Make a prediction. Before you Run 10,000 steps. Predict when you will reach your goal by. Reach 3 correct predictions in a row to win!
139. 10 min brainstorm 1. In pairs brainstorm at least 5-10 ideas 2. The cards are there to help, pick one card from each pile 3. Use a different post-it note for each idea 4. No idea is silly!
140. 3. Sort ideas
142. More feasible More fun Less feasible Less fun
143. Feasible: How easy is it to create? Fun: How much fun does it sound?
144. More feasible Less feasible More fun Less fun
145. 4. Refine
146. Pick your favourite
147. More feasible Less feasible More fun Less fun
148. Expand on it
149. 5. Present
150. Present 1. What was the problem and solution? 2. What is your gamification idea? 3. How might it work?
151. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
152. Prototyping
154. Real trophy
155. Existing tools
156. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
157. Playtest
158. Is it fun? Is it working?
159. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
160. Wrap-up
161. The Game Plan 1. A brief introduction to gamification 2. Designing effective gamification 3. Changing the game
162. Slides Bonus Resources Free Book Updates http://zacfitzwalter.com/GamifyUs
163. Dr Zac Fitz-Walter http://zacfitzwalter.com/GamifyUs Dr Zac Fitz-Walter | @zacfitzwalter | hello@zacfitzwalter.com | http://zacfitzwalter.com