GAMES Conference Keynote

Using gamification to enhance the delegate experience at events and conferences

Transcript

1. CHANGING THE GAME USING GAMIFICATION TO ENHANCE THE DELEGATE EXPERIENCE Dr Zac Fitz-Walter | @zefcan | zac@gamificationgeek.com | www.gamificationgeek.com
5. 1Let’s talk about games
6. The average gamer?
7. Video games have become mainstream.
8. 68% of Australians play video games. IGEA, 2016
9. The average age in Australia is 33. (And 39% of those aged 65 and over play video games). IGEA, 2016
10. Australians play games 88 minutes a day on average. IGEA, 2016
11. We spend a lot of time playing games.
13. 50 bi!ion hours of game time Hotz, L. (2012). When Gaming Is Good for You. The Wall Street Journal. Available from: https:// www.wsj.com/articles/SB10001424052970203458604577263273943183932 (Accessed 6 Apr 2018)
15. Added an estimated 144 bi!ion steps to US physical activity Althoff, T., White, R. W., & Horvitz, E. (2016). Influence of Pokémon Go on physical activity: study and implications. Journal of medical Internet research, 18(12).
16. If games are so engaging...
17. …can we use this thinking in more serious contexts?
18. Gamification “The addition of game elements to non-game activities” (Deterding, S., Dixon, D., Khaled, R., & Nacke, L., 2011)
19. To do list Exercise tracker Social network
20. To do list Exercise tracker Social network
21. Gamification can be found everywhere
22. Fitness Fitbit
23. Fitness Zombies, Run!
24. !
25. Productivity Email Game
26. Productivity Email Game
27. Education Duolingo
28. What about for events?
29. http://scavify.com Events Scavify
37. Squalli, S. (2017). https://twitter.com/sanaasqualli/status/871537564372488192
39. 2 Understanding gamification
42. A gamification ‘blueprint’ exists
43. •Points •Badges •Leaderboards •Levels
44. http://scavify.com
45. •Points •Badges •Leaderboards •Levels = Rewards }
46. Behaviour + Rewards = Fun!
47. progresswars.com
48. Extrinsic Motivation
50. Games are intrinsica!y motivating
54. 3 Changing the game
55. Framework for event games
56. 1. Identify your goals
59. 2. Know who’s playing
61. ♦ ♣ ♥ ♠ ACTING PLAYERS INTERACTING WORLD Bartle, R. (1996) Hearts, Clubs, Diamonds, Spades: Players Who suit MUDs. Killers Achievers Explorers Socialisers Bartle’s Taxonomy of Player Types
62. 3. Design a simple game
64. AWESOME STYLE BRILLIANT SENSE OF HUMOUR great listener.
67. 4. Build it and test it
70. 5. Run it and measure
72. Final tips
73. http://gamificationgeek.com/eventgames Dr Zac Fitz-Walter | @zefcan | zac@gamificationgeek.com | www.gamificationgeek.com