How Prototyping Can Improve Your Gamification Design

This presentation looks at how iterative design, and in particular prototyping, can help create a better gamification design before it's released.

Presented at Gamification Europe 2018 - http://gamification-europe.com.

Transcript

1. We’re off to see the Wizard How Prototyping Can Improve Your Gamification Design Dr Zac Fitz-Walter | @zacfitzwalter | hello@zacfitzwalter.com | http://zacfitzwalter.com
2. Dr Zac Fitz-Walter Phd Lecturer Designer Speaker
3. My most important achievement…
4. 25 years of experience playing games
5. Games can be incredibly engaging
6. 60% of Americans play video games daily ESA/AudienceNet/New Paradigm Strategy Group (2018). Essential facts about the computer and video game industry. Available from: http://www.theesa.com/wp-content/uploads/2018/05/EF2018_FINAL.pdf (Accessed 14 Nov 2018)
7. A few games are particularly engaging
8. 50 billion hours of game time Hotz, L. (2012). When Gaming Is Good for You. Available from: https://www.wsj.com/articles/ SB10001424052970203458604577263273943183932 (Accessed 6 Apr 2018).
9. If games can be so engaging…
10. Can we apply game design to other areas?
11. Gamification Gamification!
12. But it’s difficult to design a successful game…
13. There are a lot of bad games Metacritic (2018). Game releases by score. Available from https://www.metacritic.com/browse/games/ score/metascore/year/all/filtered?view=condensed&sort=desc&page=9 (Accessed 14 Nov 2018).
14. Success doesn’t come overnight Cheshire, T. (2011). In depth: How Rovio made Angry Birds a winner (and what's next). Available from https://www.wired.co.uk/article/how-rovio-made-angry-birds-a-winner (Accessed 14 Nov 2018).
15. It’s also difficult to design successful gamification…
16. Useful Game Design Techniques
17. Useful Game Design Techniques MDA Framework Player Motivations Iterative Design Prototyping Player Research Data Analytics Playtesting Player Types Game Design Document GameFlow Design Patterns Game Mechanics Game Design Principles Game Design Heuristics Game Design Atoms CEGE Playcentric Design SDT
18. Useful Game Design Techniques Iterative Design Prototyping Playtesting
19. Gamification Iterative Design
20. 1. Prototype 2. Playtest 3. Improve
21. Prototype
22. Playtest
23. Improve
24. 1. Prototype 2. Playtest 3. Improve
25. Prototyping
26. Prototyping is about answering questions quickly
27. Is the gamification design fun? Is it easy to learn how to play? Is the leaderboard easy to understand? Are the badges challenging enough?
28. We want best possible gamification design
29. It’s a risky gamble not to prototype…
30. What is a prototype? Initial model Made quickly Not perfect One part of a design
32. Paper Prototype
33. Great for testing gameplay ideas
34. www.engadget.com/2013/04/01/tank-tactics-the-prototype-that-almost-ruined-halfbrick/ Tank Turn Tactics - Halfbrick Hinkle, D. (2013) Tank Tactics: The prototype that almost ruined Halfbrick. Available from: www.engadget.com/ 2013/04/01/tank-tactics-the-prototype-that-almost-ruined-halfbrick/ (Accessed 14 Nov 2018)
35. Tips, Advantages & Disadvantages
36. Digital Prototype
37. Game Engines - Unity 3D
38. Mockup tools - InVision
39. Mockup tools - Powerpoint/Keynote
40. Tips, Advantages & Disadvantages
41. Wizard of Oz Prototype
42. The All Powerful Wizard of Oz…
43. …was just an ordinary man pulling strings
44. Wizard of Oz Prototyping
45. Step Duel - A gamified exercise chatbot
46. Hero’s Journey - Employee Engagement
47. Tips, Advantages & Disadvantages
48. Prototyping
49. 1. Prototype 2. Playtest 3. Improve
50. Final Tips 1. Have clear questions you want answered with a prototype 2. Create the quickest prototype that can answer your questions 3. Don’t be afraid to scrap ideas when they don’t work
51. Slides Bonus Resources Free Book Special Offer http://zacfitzwalter.com/GamificationEurope
52. Dr Zac Fitz-Walter http://zacfitzwalter.com/GamificationEurope Dr Zac Fitz-Walter | @zacfitzwalter | hello@zacfitzwalter.com | http://zacfitzwalter.com