Datagamz Workshop

Transcript

1. USING GAMIFICATION IN YOUR ORGANISATION TO ENGAGE AND MOTIVATE Datagamz Workshop prepared by Dr Zac Fitz-Walter | http://zacfitzwalter.com CHANGING THE GAME WORKSHOP
2. Welcome!
3. Who am I?
4. Dr Zac Fitz-Walter Phd Lecturer Designer Speaker
5. Sushi Go!
6. Who are you?
7. Fill out your player profile. ACTIVITY
8. Introduce yourself. ACTIVITY 1. Find someone else 2. Share with them your player picture 3. Explain what game/sport you chose and why
9. What is today about? • Understanding why gamification works • Learn how this can be used to change work • Design a number of gamified ideas • See how these ideas can be easily implemented using the Datagamz platform
10. WHAT IS GAMIFICATION? A QUICK INTRODUCTION AND OVERVIEW OF GAMIFICATION Datagamz Workshop prepared by Dr Zac Fitz-Walter | http://zacfitzwalter.com
14. Odenplan, Stockholm, Sweden http://www.thefuntheory.com/piano-staircase
17. The power of play
18. Gamification
19. Gamification
20. Improve performance Increase productivity Encourage excellence
21. What is gamification?
22. Gamification is a special word.
23. trends.google.com 2009 2011 2013 2015 Web search interest in gamification
26. To do list Exercise tracker Social network
27. To do list Exercise tracker Social network
28. “The addition of game elements to non-game activities” (Deterding, S., Dixon, D., Khaled, R., & Nacke, L., 2011)
29. (Markets and Markets, 2016) “Gamification market to grow from $1.65 Billion in 2015 to $11.10 Billion by 2020” http://www.marketsandmarkets.com/Market-Reports/gamification-market-991.html
30. Examples
31. Fitness Fitbit
32. Fitness Fitbit
33. Fitness Zombies, Run!
34. Education Duolingo
35. Productivity Chore Wars
36. Enterprise Datagamz
37. But why would we want to do this?
39. Games are incredibly engaging
40. There are more than 222 million active mobile gamers in India POKKT, 2018
41. These active gamers spend on average 42 min playing mobile games every day in India POKKT, 2018
42. The total video game industry had a turnover of $890 million in India in 2018. Wikipeida, 2019
44. 50 billion hours of game time (WSJ, 2016) https://www.wsj.com/articles/SB10001424052970203458604577263273943183932
45. Can we use this thinking in non-game contexts?
47. Not all games are engaging
50. Gamification ‘blueprint’
51. •Points •Badges •Leaderboards
52. = Fun } •Points •Badges •Leaderboards
53. progresswars.com
54. What’s missing?
55. So how do we design good gamification?
56. Gamification design framework
57. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
58. Quiz time! Head to http://kahoot.it
59. Why are games so engaging?
60. 1 Understanding Motivation
61. What is motivation?
62. Motivation a reason or reasons for acting or behaving in a particular way Oxford Dictionary
63. What are these reasons?
65. Over 50% of Americans are unhappy at work. Forbes, 2014 Over 50% of people unhappy at work.
66. ~34,000 hours a day!
67. World of Warcraft
68. Extrinsic Motivation
71. FIRED!
72. Does this explain all our behaviour?
75. Extrinsic Motivation
76. Intrinsic Motivation Tim Pierce CC BY 2.0
77. Motivation Extrinsic Intrinsic
78. Extrinsic Motivation
79. Tim Pierce CC BY 2.0 Intrinsic Motivation
80. Intrinsic Motivation • Where motivation is driven by an interest or enjoyment in the task itself • Intrinsic motivation exists within the individual, rather than relying on external pressures or a desire for reward Extrinsic Intrinsic
81. Autonomy Competence Relatedness
82. Self-Determination Theory http://www.selfdeterminationtheory.org/theory/ Driven by a need to grow and gain fulfilment
83. Flow Theory
84. Allison Johnstonn CC BY 2.0
85. Concentration Action and awareness Self-consciousness Control or agency Distortion of time Intrinsically rewarding Nakamura, J., & Csikszentmihalyi, M. (2009). Flow theory and research. In C. R. Snyder & S. J. Lopez (Eds.), Handbook of positive psychology (pp. 195-206). Oxford: Oxford University Press.
86. A clear goal Clear progress Clear Feedback Challenge and skill Nakamura, J., & Csikszentmihalyi, M. (2009). Flow theory and research. In C. R. Snyder & S. J. Lopez (Eds.), Handbook of positive psychology (pp. 195-206). Oxford: Oxford University Press.
87. Based off a graph proposed by Csíkszentmihályi
88. Intrinsic Motivation • Where motivation is driven by an interest or enjoyment in the task itself • Intrinsic motivation exists within the individual, rather than relying on external pressures or a desire for reward Extrinsic Intrinsic
89. Intrinsic or Extrinsic Motivation? ACTIVITY In pairs work through the activity and discuss why you chose one over the other.
90. It’s not always simple • Humans are complex. • Sometimes we are driven for different reasons, sometimes the reasons change. • Supporting both extrinsic and intrinsic motivation is useful. Extrinsic Intrinsic
91. 2 Problem Identification
92. Gamification design framework
93. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
94. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
96. IDENTIFY THE CHANGE
97. We don’t do nearly enough exercise!
98. Everyone’s time sheets are late again this week…
99. Image CC BY 2.0 Brian Hillegas Overall Net Promoter Scores are low…
100. Health & Safety training is boring.
101. Get to the root of the problem
102. What’s your change? ACTIVITY Write down a motivational change that you’d like to focus on for this workshop. It could be related to work, health & fitness, etc.
103. Is it a motivational problem?
104. Everyone’s time sheets are late again this week…
105. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
106. Need evidence
107. Useful evidence gathering techniques
108. Observe
109. Interview
110. Run focus groups
111. Distribute surveys
112. Collect data
113. Validation techniques ACTIVITY Pick one change and work out the evidence you have (or could gather) to show for certain it’s a problem.
114. Everyone’s time sheets are late again this week… …and we have data that shows exactly why this is an issue.
115. Questions?
116. 3 Who are our players?
117. Who are our players?
120. What kind of games do you like? ACTIVITY In pairs, talk about the the game, board game or sport you wrote down and what about it you enjoy.
121. Why do we play games?
122. Aesthetics of Play Hunicke, R., LeBlanc, M., & Zubek, R. (2004, July). MDA: A formal approach to game design and game research. In Proceedings of the AAAI Workshop on Challenges in Game AI (Vol. 4).
123. Title Text Hunicke, R., LeBlanc, M., & Zubek, R. (2004, July). MDA: A formal approach to game design and game research. In Proceedings of the AAAI Workshop on Challenges in Game AI (Vol. 4).
124. Fantasy Experiencing first-hand things that are unattainable in the real world or that exist only in their dreams, test thoughts and desires in a safe and controlled environment – extends to fantasy, simulation and boundary breaking.
125. How do our players like to interact?
126. ♦ ♣ ♥ ♠ ACTING PLAYERS INTERACTING WORLD Bartle, R. (1996) Hearts, Clubs, Diamonds, Spades: Players Who suit MUDs. Killers Achievers Explorers Socialisers Bartle’s Taxonomy of Player Types
127. Player types ACTIVITY In pairs, discuss what styles of interaction or aesthetics you enjoy in games. Aesthetics include: Sensation, Fantasy, Narrative, Challenge, Fellowship, Discovery, Expression, Submission
128. What are some other differences?
129. Differing Qualities • Demographics? • Introverted or extroverted? • Tech-savvy? • Open to new experiences? • Overly busy? • Works normal hours? • …
130. How will these change our gamification?
131. Who are our players? ACTIVITY Brainstorm the different groups of players you have and their player attributes.
132. Questions?
133. 4What is a game?
134. What is a game?
135. "A game is a problem-solving activity, approached with a playful attitude.” Schell, J. (2014). The Art of Game Design: A book of lenses. CRC Press.
136. How is this different to work?
137. It’s not really…
138. http://upload.wikimedia.org/wikipedia/commons/8/8f/Eve_Online_-_market_browser_%28Trinity%29.jpg http://img.brothersoft.com/screenshots/softimage/e/egrid3_com_add-in_for_microsoft_excel-59184-1228807074.jpeg
139. "A game is a problem-solving activity, approached with a playful attitude.” Schell, J. (2014). The Art of Game Design: A book of lenses. CRC Press.
140. So how do we turn work into play?
141. Core Mechanics
142. Core Mechanic • One action the player repeats most often while striving to achieve the game’s overall goal • This core action tends to remain the same throughout the game • It should be simple to explain (e.g., able to be written in a single sentence) • If it’s difficult to explain, it’s likely going to be difficult to design • Let’s explore some examples of core mechanics…
143. Space Invaders (1978) http://en.wikipedia.org/wiki/File:SpaceInvaders-Gameplay.gif
144. Call of Duty 4: Modern Warfare (2007)
147. Identifying Core Mechanics ACTIVITY On your own, write down 5 different types of sports. Then we’ll play a game…
149. What’s the core mechanic? ACTIVITY In pairs, take your problem and work out what the core mechanic is - what is the core repeated action.
150. We then add goals
153. •Find a way to get more points than the other team •Find a way to rescue the princess •Find a way to get to the finish line before the other players •Find a way to get the golf ball into the hole •Find a way to destroy the other player before they destroy you Some examples from The Art of Game Design, Jesse Schell, 2008
154. We add rules and mechanics to make the activity more challenging & interesting
158. Fitness Fitbit
159. Fitness Zombies, Run!
160. Education Duolingo
161. Adding rules to create challenge ACTIVITY Let’s explore how we can add rules to increase the challenge and make it interesting.
162. We add feedback to show if what the player is doing is working or not and progress to show them how close to the goal they are.
165. Space Invaders (1978) http://en.wikipedia.org/wiki/File:SpaceInvaders-Gameplay.gif
166. Fitness Fitbit
167. Education Duolingo
168. A clear goal Clear feedback Clear progress Challenge Nakamura, J., & Csikszentmihalyi, M. (2009). Flow theory and research. In C. R. Snyder & S. J. Lopez (Eds.), Handbook of positive psychology (pp. 195-206). Oxford: Oxford University Press.
169. Do the same for another sport. ACTIVITY Explain the core mechanic, goals, rules, feedback, progress.
171. A clear goal Clear feedback Clear progress Challenge Nakamura, J., & Csikszentmihalyi, M. (2009). Flow theory and research. In C. R. Snyder & S. J. Lopez (Eds.), Handbook of positive psychology (pp. 195-206). Oxford: Oxford University Press.
172. Some of these things are missing in our work processes
173. 5Let’s design some gamification!
174. How can we design good gamification?
175. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
176. Lots of playtesting
177. Have to create something first to playtest…
178. A clear goal Clear feedback Clear progress Challenge Nakamura, J., & Csikszentmihalyi, M. (2009). Flow theory and research. In C. R. Snyder & S. J. Lopez (Eds.), Handbook of positive psychology (pp. 195-206). Oxford: Oxford University Press.
179. 1. Identify the core mechanic
180. 2. Create a clear goal for your game based inspired by your business objectives.
181. Solution Goal Goal Walk 10,000 steps every day. Walk 10,000 steps every day.
182. Fitness Fitbit
183. Solution Goal Goal Submit time sheet by 4pm Friday. To unlock the beer fridge.
186. Solution Goal Goal Run 30 min every day. Save the world.
187. Fitness Zombies, Run!
188. Goals • Race. Get to the end first. • Build. Create something. • Predict. Make a prediction. • Collect. Gather a full set. • Trade. Exchange and negotiate • Fight. Be the last one standing.
189. Themes • Cats • Superheroes • Zombies • Sport • Bollywood • Cricket • Pirates • Ninjas • Dinosaurs • Holiday
190. A clear goal Challenge and skill Clear feedback Clear progress Nakamura, J., & Csikszentmihalyi, M. (2009). Flow theory and research. In C. R. Snyder & S. J. Lopez (Eds.), Handbook of positive psychology (pp. 195-206). Oxford: Oxford University Press.
191. progresswars.com
192. 3. Add rules to create challenge
194. Goal Goal Challenge Run faster. Race: You have 1 minute to outrun the zombies!
195. Fitness Zombies, Run!
196. Okay, we’re ready to gamify!
197. Gamification Ideation Activity
198. Warm up ACTIVITY
199. Ideation Goal Generate 5 gamification ideas 
 to address your business objective
200. Objective Write your objective clearly and place it in front of you. Increase NPS by 10% by the end of the quarter.
201. Core mechanic Write your core mechanic clearly and place it in front of you. Make phone calls
202. The cards Goals Rules People Theme
203. Ideation Cards Goals
204. Goals • Unlock • Save • Destroy • Reach • Escape • Compete • Win • Beat • Find • Discover
205. Ideation Cards Rules
206. Rules • Time. Create a time limit. • Actions. Limited turns/actions. • Puzzle. Add puzzles/test. • Predict. Guess/estimate. • Random. Add randomness.
207. Ideation Cards People
208. ♦ ♣ ♥ ♠ ACTING PLAYERS INTERACTING WORLD Bartle, R. (1996) Hearts, Clubs, Diamonds, Spades: Players Who suit MUDs. Killers Achievers Explorers Socialisers Bartle’s Taxonomy of Player Types
209. Ideation Cards Theme
210. Themes • Cats • Superheroes • Zombies • Bollywood • Treasure • Cricket • Pirates • Ninjas • Dinosaurs • Holiday
211. The cards Goals Mechanics People Theme
212. 2. Brainstorm
213. 10 min brainstorm 1. In pairs brainstorm at least 5 ideas 2. The cards are there to help, pick one card from each pile 3. Use a different post-it note for each idea 4. No idea is silly!
214. Goal Feedback
215. Goal Save Feedback People Theme Achievers Super heroes. Rules Random. As you… Run 10,000 steps each day you unlock a super hero. Collect them all to save the world.
216. Goal Reach Feedback People Theme Achievers Treasure Rules Time limit. Before you Run 10,000 steps. Predict when you will reach your goal by. Reach 3 correct predictions in a row to win treasure.
217. Goal Escape Feedback People Theme Socialisers Zombies Rules Knowledge You and another person need to reach 10,000 steps. Once you do, you solve a puzzle together to escape the zombies!
218. 10 min brainstorm 1. In pairs brainstorm at least 5 ideas 2. The cards are there to help, pick one card from each pile 3. Use a different post-it note for each idea 4. No idea is silly!
219. 3. Sort ideas
221. More feasible More fun Less feasible Less fun
222. Feasible: How easy is it to create? Fun: How much fun does it sound?
223. More feasible Less feasible More fun Less fun
224. 4. Refine
225. Pick your favourite
226. More feasible Less feasible More fun Less fun
227. 5. Present
228. Present 1. What was the problem and solution? 2. What is your gamification idea? 3. How might it work?
229. Expand on it
230. A clear goal Challenge and skill Clear feedback Clear progress Nakamura, J., & Csikszentmihalyi, M. (2009). Flow theory and research. In C. R. Snyder & S. J. Lopez (Eds.), Handbook of positive psychology (pp. 195-206). Oxford: Oxford University Press.
231. That’s the design done…
232. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
233. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
234. 6 Exploring gamification in the Datagamz platform
235. Datagamz provides the scaffold for your game
236. A clear goal Interesting Rules Instant feedback Sense of progress
238. Goals Rules Feedback Progress
240. Core mechanics Themes Players
242. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
243. The key is creating an engaging challenge for your workers
244. It’s not always simple • Humans are complex. • Sometimes we are driven for different reasons, sometimes the reasons change. • Supporting both extrinsic and intrinsic motivation is useful. Extrinsic Intrinsic
245. Based off a graph proposed by Csíkszentmihályi
246. ♦ ♣ ♥ ♠ ACTING PLAYERS INTERACTING WORLD Bartle, R. (1996) Hearts, Clubs, Diamonds, Spades: Players Who suit MUDs. Killers Achievers Explorers Socialisers Bartle’s Taxonomy of Player Types
247. Wrap-up
248. What was today about? • Understanding why gamification works • Learn how this can be used to change work • Design a number of gamified ideas • See how these ideas can be easily implemented using the Datagamz platform
249. Photo time!
250. Questions?