Console - Changing the Game

A presentation for the Console UX team https://www.console.com.au

Transcript

1. CHANGING THE GAME AN INTRODUCTION TO USING AND DESIGNING GAMIFICATION Dr Zac Fitz-Walter | @zefcan | zac@gamificationgeek.com | www.gamificationgeek.com
2. Gamification Geek http://gamificationgeek.com/console Dr Zac Fitz-Walter | @zefcan | zac@gamificationgeek.com | www.gamificationgeek.com
3. EAT MORE PIXELS http://eatmorepixels.com.au Dr Zac Fitz-Walter | @zefcan | zac@gamificationgeek.com | www.gamificationgeek.com
4. Odenplan, Stockholm, Sweden http://www.thefuntheory.com/piano-staircase
5. The power of play
6. Gamification
7. 1What is gamification?
8. Gamification is a special word.
9. trends.google.com 2009 2011 2013 2015 Web search interest in gamification
12. To do list Exercise tracker Social network
13. To do list Exercise tracker Social network
14. Examples
15. Fitness Fitbit
16. Fitness Fitbit
17. Code School
18. Duolingo
19. Headspace
20. Fitness Zombies, Run!
21. !
22. Productivity Email Game
23. Productivity Email Game
24. Real Estate Interact CE
25. Lots of examples
26. “The addition of game elements to non-game activities” (Deterding, S., Dixon, D., Khaled, R., & Nacke, L., 2011)
27. But why would we want to do this?
29. Games are incredibly engaging
31. The average gamer?
32. Video games have become mainstream.
33. 68% of Australians play video games. IGEA, 2016
34. 98% of homes with children have computer games. IGEA, 2016
35. The average age of players is 33. (And 39% of those aged 65 and over play video games). IGEA, 2016
36. 53% male 47% female IGEA, 2016
37. We spend a lot of time playing games.
38. Australians spend on average 88 minutes a day playing games. IGEA, 2016
40. 50 bi!ion hours of game time (WSJ, 2012) https://www.wsj.com/articles/SB10001424052970203458604577263273943183932
41. If games are so engaging...
42. …we can use this kind of thinking to make other things more engaging!
43. 2 The current state of gamification
44. Gamification is an established industry
45. (Markets and Markets, 2016) “Gamification market to grow from $1.65 Bi!ion in 2015 to $11.10 Bi!ion by 2020” http://www.marketsandmarkets.com/Market-Reports/gamification-market-991.html
46. A gamification ‘blueprint’ sti! exists
47. •Points •Badges •Leaderboards •Levels
49. •Points •Badges •Leaderboards •Levels = Rewards }
50. Behaviour + Rewards = Fun!
51. progresswars.com
52. Extrinsic Motivation
53. Games are intrinsica!y motivating
54. Self-Determination Theory http://www.selfdeterminationtheory.org/theory/ Driven by a need to grow and gain fulfilment
55. Autonomy Competence Relatedness
56. Flow Theory
58. A clear goal Clear progress Clear feedback Cha!enge and ski!
59. One size doesn’t fit a!
60. ♦ ♣ ♥ ♠ ACTING PLAYERS INTERACTING WORLD Bartle, R. (1996) Hearts, Clubs, Diamonds, Spades: Players Who suit MUDs. Killers Achievers Explorers Socialisers Bartle’s Taxonomy of Player Types
63. 3 Changing the game
64. Where does gamification fit within UX?
65. 1. Make our systems more engaging 2. Build systems for behaviour change
66. 1. Make our systems more engaging 2. Build systems for behaviour change
68. Good usability and engagement is a necessary condition for survival
69. Usability
70. Adapted from http://www.nngroup.com/articles/usability-101-introduction-to-usability/ People will leave if… 1. Your design is difficult to use 2. If it is unclear what it offers 3. If it’s easy to get lost
71. ϛ( °-°ϛ҂ ʾʒʾ http://knowyourmeme.com/memes/flipping-tables-(˽°□°҂˽︵ ˍʓˍ)
72. (˽°□°҂˽Ɨ ˍʓˍ) http://knowyourmeme.com/memes/flipping-tables-(˽°□°҂˽︵ ˍʓˍ)
76. Interaction Design: Beyond Human-Computer Interaction. Preece, Sharp, & Rogers, 2011
77. Interaction Design: Beyond Human-Computer Interaction. Preece, Sharp, & Rogers, 2011 wip
78. Download the app Sign up for an account Use at least once Re-engage with it Form a community Contribute to the app Motivation Goals
79. Inspired: Joshua Porter Gamification Increases motivation Motivation Friction Good Usability Removes friction
80. Motivational elements • A clear goal • Clear progress • Clear Feedback • Challenge and skill • Autonomy • Competence • Relatedness • Rewards Increase Motivation
81. Clear goals, progress, and feedback. ? Encourage users to
 sign up or provide information.
82. http://blog.linkedin.com/2008/10/09/a-cleaner-look/ Progress Clear goals Clear feedback Purpose Autonomy
83. Relatedness, clear feedback ? Encourage users to support your app.
84. Relatedness Clear feedback Overcast
85. Relatedness
86. Relatedness
87. Goals, feedback, 
 rules and cha!enge. ? Keep users using it.
90. 1. Make our systems more engaging 2. Build systems for behaviour change
92. Gamification Design Framework
93. 1. Identify 2. Validate 3. Design 4. Create 5. Measure
94. Road Safety Learner Journey
96. Sign in Password Username Start!
97. Who is this? Zac Jimmy Tony Tyson I don’t know…
98. Correct! It’s Zac. Continue Gamification consultant, speaker, app developer and Nintendo fanboy.
99. Real trophy
100. Existing tools
101. Games and Gamification
102. Open up kahoot.it now! :)
103. Gamification Geek http://gamificationgeek.com/console Dr Zac Fitz-Walter | @zefcan | zac@gamificationgeek.com | www.gamificationgeek.com