Whether paid or free, the competition for users is heating up. Cost per install on the tier one markets crossed 3$. Google and Apple are changing recommendation algorithms that negatively impact organic in-store discovery.
During the session, we'll discuss how can you tap into your most valuable users and attract their friends. What are the three levels or virality features you can implement, how much effort will it take, what results you should expect and how to measure them.
We'll look into examples from the most viral games and check how new shiny Unity A/B testing tools can help you.
zasadnyy
hamadakoji
yayoi_dd
line_developers
soracom
kobayang
_kensh
yoshiitaka
finengine
i524
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pharma_x_tech
kazumax55
cyberarchitect
sstephenson
edds
sonatard
paulrobertlloyd
cromwellryan
mza
samanthasiow
matthewcrist
malarkey
chriscoyier
philhawksworth
lara