Debunking myths about deep links

Debunking myths about deep links

Slides presented at Droidcon Berlin 2018.
Details: https://www.de.droidcon.com/Sessions/DEBUNKING-MYTHS-ABOUT-THE-DEEP-LINKS

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"Imagine a Web without URLs. That's how mobile apps world looks like without deep links." - VentureBeat.

According to AppSight data, only 41% of top Android apps have deep links implemented. Why? It is not obvious how you can leverage them beyond basic cases and implementation is not as transparent as documentation states.

In the first part of the talk, Vitaliy will show how you can use deep links to create an excellent onboarding experience, how to get more organic installs with app indexing and referral campaigns and more. In the second part, we will talk about the inconsistency in the deep links implementation on Android and iOS, technical limitations of App Links, Universal Links, custom schemas and what are the missing parts of the deep linking ecosystem that you will have to build on your own.

Do not expect step by step implementation guide, the talk contains learnings from 4 years of experience in building deferred deep linking platforms you can not find in the documentation.

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Vitaliy Zasadnyy

June 26, 2018
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Transcript

  1. 2.
  2. 8.
  3. 9.
  4. 10.
  5. 13.
  6. 15.
  7. 17.
  8. 18.

    @zasadnyy First mentions… in courts First mobile deep links First

    app-to-app linking The boom 2006 2008 2012 2013-14
  9. 21.
  10. 23.

    @zasadnyy First mentions… in courts First mobile deep links First

    app-to-app linking The boom The standards 2006 2008 2012 2013-14 2015
  11. 26.
  12. 27.

    @zasadnyy First mentions… in courts First mobile deep links First

    app-to-app linking The boom The standards The next big thing 2006 2008 2012 2013-14 2015 Now
  13. 28.
  14. 29.

    @zasadnyy App installed? Yes No Deep link to in-app content

    Deep link data lost Link click DEEP LINKS
  15. 45.
  16. 49.

    @zasadnyy INSTALL REFERRER Some apps remove referrer parameter INSTALL_REFERRER may

    be delayed INSTALL_REFERRER may not arrive Google Play Install Referrer API
  17. 60.

    Just Links MOBILE Universal Links App Links iOS Android URI

    Schemes Facebook App Links Chrome Intents WEB
  18. 61.

    Universal Links App Links iOS Android URI Schemes Facebook App

    Links Chrome Intents Pre iOS 9 iOS 9+ Never actually worked Android 6+ Android only
  19. 62.
  20. 69.
  21. 70.
  22. 74.
  23. 76.

    THAT’S HOW MOBILE CAN LOOK LIKE WITHOUT DEEP LINKS “

    IMAGINE A WEB WITHOUT URLS… - VentureBeat
  24. 77.

    @zasadnyy ECOSYSTEM 2 Concepts 5 Standards 400+ Test scenarios 30+

    Edge cases ? Custom solution for deferred deep links