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Designing Games for Virality

Designing Games for Virality

Slides presented at Unite Los Angeles 2018.
More info: https://unite.unity.com/2018/los-angeles

Whether paid or free, the competition for mobile users is heating up. The cost per install on the Tier 1 markets surpassed $3. At the same time, Google and Apple are changing recommendation algorithms that negatively impact organic in-store discovery.

During this session, you'll learn how can you tap into your most valuable users and attract their friends. Discover the three levels or virality features you can implement, learn how much effort it will take, and find out what results you should expect and how to measure them.

You'll also see examples from the most viral games and understand how shiny new Unity A/B testing tools and Tutorial Manager can help you.

Vitaliy Zasadnyy

October 25, 2018

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