The state of mobile ecosystem

Opening Keynote at DevTalks Bucharest 2018.
Details: http://www.devtalks.ro/bucharest/

Transcript

1. Vitaliy Zasadnyy Head of Mobile @ GetSocial THE STATE OF MOBILE ECOSYSTEM
2. TO FAIL 99.9% CHANCE
3. @zasadnyy THE TOOL. THE TREND. THE METRIC.
4. @zasadnyy
5. @zasadnyy 5.0
6. @zasadnyy Best practices Tests UX Android iOS Performance UI
7. @zasadnyy
8. @zasadnyy !?
9. @zasadnyy USERS TIME ACTIVE USERS 10M
10. 6,140 APPS Source: statista.com
11. @zasadnyy
12. @zasadnyy ‘17 COST PER INSTALL $ Source: eMarketer 4 $
13. @zasadnyy ‘15 ‘16 ‘17 CPI TREND $ Source: eMarketer 2.90 3.66 4.05
14. ? ABANDON IDEA ?
15. RETAIN AND MULTIPLY
16. @zasadnyy
17. @zasadnyy CHURN or WTF MOMENT
18. @zasadnyy 3-5 SECONDS
19. @zasadnyy SIGN-UP WALL Source: Janrain.com password login
20. @zasadnyy SIGN-UP WALL password login 86% Users will give up Source: Janrain.com
21. @zasadnyy password login Social login Autologin Personalised on-boarding Remove login at all SIGN-UP WALL
22. THE RISE OF DEVELOPERS
23. ? HOW TO MEASURE SUCCESS?
24. @zasadnyy AVERAGE RETENTION FOR ANDROID APPS 100 80 60 40 20 1 7 14 30 60 90 Source: Quetra Days since app install Percentage of users still active
25. @zasadnyy RETENTION FOR ANDROID APPS 100 80 60 40 20 1 7 14 30 60 90 Source: Quetra Days since app install Percentage of users still active Average Top 10 apps 46%
26. IS NEW CPI RETENTION
27. @zasadnyy BUILD VALUE
28. ? Get back to the app, we missed you HANGRAM 9m ago Andrei: hey man, what do you think about the idea? HANGRAM 9m ago
29. IS YOUR GROWTH MACHINE SOCIAL
30. @zasadnyy Source: SEGA case study
31. @zasadnyy CONTENT SHARING Source: SEGA case study 1% Invites via Facebook
32. @zasadnyy SOCIAL FOR RETENTION
33. @zasadnyy BUILD SOCIAL VALUE 10 → 26 Days lifetime
34. @zasadnyy BUILD SOCIAL VALUE 10 → 84 Days lifetime
35. @zasadnyy LET THEM TALK 7x Higher D30 retention Source: PocApp case study
36. @zasadnyy SOCIAL FOR GROWTH
37. @zasadnyy REFERRAL CAMPAIGNS
38. @zasadnyy REFERRAL CAMPAIGNS 2.5x Higher D30 retention
39. IS A NEW FUEL OF GROWTH SOCIAL
40. @zasadnyy THE TOOL. THE TREND. THE METRIC.
41. @zasadnyy THE TOOL. THE TREND. THE METRIC. DEVELOPERS RETENTION. SOCIAL.
42. @zasadnyy 5.0
43. @zasadnyy @zasadnyy I BELIEVE IN YOU getsocial.im