Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The state of mobile ecosystem

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for Vitaliy Zasadnyy Vitaliy Zasadnyy
June 08, 2018
Technology
500
2

The state of mobile ecosystem

Opening Keynote at DevTalks Bucharest 2018.
Details: http://www.devtalks.ro/bucharest/

Avatar for Vitaliy Zasadnyy

Vitaliy Zasadnyy

June 08, 2018

More Decks by Vitaliy Zasadnyy

See All by Vitaliy Zasadnyy
Designing for Virality - Vitaliy Zasadnyy @ Unite Singapore
Avatar for Vitaliy Zasadnyy zasadnyy
1
610
Designing Games for Virality
Avatar for Vitaliy Zasadnyy zasadnyy
1
470
Debunking myths about deep links
Avatar for Vitaliy Zasadnyy zasadnyy
1
230
Deep linking myths debunked
Avatar for Vitaliy Zasadnyy zasadnyy
2
170
5 things you didn't know about deep links
Avatar for Vitaliy Zasadnyy zasadnyy
1
160
How not to fuckup with building mobile SDK and make clients happy (DevFest Prague)
Avatar for Vitaliy Zasadnyy zasadnyy
0
260
How not to fuckup with building mobile SDK and make clients happy
Avatar for Vitaliy Zasadnyy zasadnyy
0
260
Tech Team Leadership. Where mistakes are expensive
Avatar for Vitaliy Zasadnyy zasadnyy
1
290
Key learnings and pitfalls from building mobile SDK
Avatar for Vitaliy Zasadnyy zasadnyy
0
220

Other Decks in Technology

See All in Technology
AI時代の品質はテストプロセスの作り直し #scrumniigata
Avatar for kyonmm kyonmm
PRO
4
1.5k
鹿野さんに聞く！CSSの最新トレンド Ver.2026
Avatar for tonkotsuboy_com tonkotsuboy_com
6
3.1k
Vision Banana: Image Generators are Generalist Vision Learners
Avatar for Kazuyuki Miyazawa kzykmyzw
0
380
生成AI時代に信頼性をどう保ち続けるか - Policy as Code の実践
Avatar for akitok akitok_
1
370
Purview Endpoint DLP 動かしてみた
Avatar for kozakigh kozakigh
0
400
AIエージェントの支払い基盤　AgentCore Payments概要
Avatar for たけのこ kmiya84377
2
190
エンタープライズの厳格な制約を開発者に意識させない：クラウドネイティブ開発基盤設計/cloudnative-kaigi-golden-path
Avatar for みずほリサーチ&テクノロジーズ株式会社 先端技術研究部 mhrtech
0
420
AI時代に、 データアナリストがデータエンジニアに異動して
Avatar for jackojacko_ jackojacko_
0
860
"うちにはまだ早い"は本当？ ─ 小さく始めるPlatform Engineering入門
Avatar for Haruka Sakihara harukasakihara
6
580
Gaussian Splattingの実用化 - 映像制作への展開
Avatar for GPU UNITE gpuunite_official
0
190
写真で見るAWS Summit Singapore 2026
Avatar for Kazuki Adachi k_adachi_01
0
110
（きっとたぶん）人材育成や教育のような何かの話
Avatar for Takanori Sejima sejima
0
740

Featured

See All Featured
Stewardship and Sustainability of Urban and Community Forests
Avatar for Eric Wiseman pwiseman
0
200
Mind Mapping
Avatar for Hélio Medeiros helmedeiros
PRO
1
190
16th Malabo Montpellier Forum Presentation
Avatar for AKADEMIYA2063 akademiya2063
PRO
0
120
svc-hook: hooking system calls on ARM64 by binary rewriting
Avatar for Akira Moroo retrage
2
240
Ecommerce SEO: The Keys for Success Now & Beyond - #SERPConf2024
Avatar for Aleyda Solis aleyda
1
2k
jQuery: Nuts, Bolts and Bling
Avatar for Doug Neiner dougneiner
66
8.4k
Measuring Dark Social's Impact On Conversion and Attribution
Avatar for Stephen Akadiri stephenakadiri
2
190
JavaScript: Past, Present, and Future - NDC Porto 2020
Avatar for David Neal reverentgeek
52
5.9k
Automating Front-end Workflow
Avatar for Addy Osmani addyosmani
1370
200k
Highjacked: Video Game Concept Design
Avatar for Ryan Kendrick rkendrick25
PRO
1
350
The Psychology of Web Performance [Beyond Tellerrand 2023]
Avatar for Tammy Everts tammyeverts
49
3.4k
Building Experiences: Design Systems, User Experience, and Full Site Editing
Avatar for Michelle Schulp Hunt marktimemedia
0
500

Transcript

  1. Vitaliy Zasadnyy Head of Mobile @ GetSocial THE STATE OF

    MOBILE ECOSYSTEM

  2. TO FAIL 99.9% CHANCE

  3. @zasadnyy THE TOOL. THE TREND. THE METRIC.

  4. @zasadnyy

  5. @zasadnyy 5.0

  6. @zasadnyy Best practices Tests UX Android iOS Performance UI

  7. @zasadnyy

  8. @zasadnyy !?

  9. @zasadnyy USERS TIME ACTIVE USERS 10M

  10. 6,140 APPS Source: statista.com

  11. @zasadnyy

  12. @zasadnyy ‘17 COST PER INSTALL $ Source: eMarketer 4 $

  13. @zasadnyy ‘15 ‘16 ‘17 CPI TREND $ Source: eMarketer 2.90

    3.66 4.05

  14. ? ABANDON IDEA ?

  15. RETAIN AND MULTIPLY

  16. @zasadnyy

  17. @zasadnyy CHURN or WTF MOMENT

  18. @zasadnyy 3-5 SECONDS

  19. @zasadnyy SIGN-UP WALL Source: Janrain.com password login

  20. @zasadnyy SIGN-UP WALL password login 86% Users will give up

    Source: Janrain.com

  21. @zasadnyy password login Social login Autologin Personalised on-boarding Remove login

    at all SIGN-UP WALL

  22. THE RISE OF DEVELOPERS

  23. ? HOW TO MEASURE SUCCESS?

  24. @zasadnyy AVERAGE RETENTION FOR ANDROID APPS 100 80 60 40

    20 1 7 14 30 60 90 Source: Quetra Days since app install Percentage of users still active

  25. @zasadnyy RETENTION FOR ANDROID APPS 100 80 60 40 20

    1 7 14 30 60 90 Source: Quetra Days since app install Percentage of users still active Average Top 10 apps 46%

  26. IS NEW CPI RETENTION

  27. @zasadnyy BUILD VALUE

  28. ? Get back to the app, we missed you HANGRAM

    9m ago Andrei: hey man, what do you think about the idea? HANGRAM 9m ago

  29. IS YOUR GROWTH MACHINE SOCIAL

  30. @zasadnyy Source: SEGA case study

  31. @zasadnyy CONTENT SHARING Source: SEGA case study 1% Invites via

    Facebook

  32. @zasadnyy SOCIAL FOR RETENTION

  33. @zasadnyy BUILD SOCIAL VALUE 10 → 26 Days lifetime

  34. @zasadnyy BUILD SOCIAL VALUE 10 → 84 Days lifetime

  35. @zasadnyy LET THEM TALK 7x Higher D30 retention Source: PocApp

    case study

  36. @zasadnyy SOCIAL FOR GROWTH

  37. @zasadnyy REFERRAL CAMPAIGNS

  38. @zasadnyy REFERRAL CAMPAIGNS 2.5x Higher D30 retention

  39. IS A NEW FUEL OF GROWTH SOCIAL

  40. @zasadnyy THE TOOL. THE TREND. THE METRIC.

  41. @zasadnyy THE TOOL. THE TREND. THE METRIC. DEVELOPERS RETENTION. SOCIAL.

  42. @zasadnyy 5.0

  43. @zasadnyy @zasadnyy I BELIEVE IN YOU getsocial.im