Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The state of mobile ecosystem

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Vitaliy Zasadnyy Vitaliy Zasadnyy
June 08, 2018
Technology
2
490

The state of mobile ecosystem

Opening Keynote at DevTalks Bucharest 2018.
Details: http://www.devtalks.ro/bucharest/

Avatar for Vitaliy Zasadnyy

Vitaliy Zasadnyy

June 08, 2018
Tweet

More Decks by Vitaliy Zasadnyy

See All by Vitaliy Zasadnyy
Designing for Virality - Vitaliy Zasadnyy @ Unite Singapore
Avatar for Vitaliy Zasadnyy zasadnyy
1
600
Designing Games for Virality
Avatar for Vitaliy Zasadnyy zasadnyy
1
450
Debunking myths about deep links
Avatar for Vitaliy Zasadnyy zasadnyy
1
220
Deep linking myths debunked
Avatar for Vitaliy Zasadnyy zasadnyy
2
150
5 things you didn't know about deep links
Avatar for Vitaliy Zasadnyy zasadnyy
1
150
How not to fuckup with building mobile SDK and make clients happy (DevFest Prague)
Avatar for Vitaliy Zasadnyy zasadnyy
0
250
How not to fuckup with building mobile SDK and make clients happy
Avatar for Vitaliy Zasadnyy zasadnyy
0
240
Tech Team Leadership. Where mistakes are expensive
Avatar for Vitaliy Zasadnyy zasadnyy
1
280
Key learnings and pitfalls from building mobile SDK
Avatar for Vitaliy Zasadnyy zasadnyy
0
210

Other Decks in Technology

See All in Technology
ブロックテーマ、WordPress でウェブサイトをつくるということ / 2026.02.07 Gifu WordPress Meetup
Avatar for Toro_Unit (Hiroshi Urabe) torounit
0
200
M&A 後の統合をどう進めるか ─ ナレッジワーク × Poetics が実践した組織とシステムの融合
Avatar for KNOWLEDGE WORK / 株式会社ナレッジワーク kworkdev
PRO
1
500
データの整合性を保ちたいだけなんだ
Avatar for ShoheiMitani shoheimitani
8
3.2k
Red Hat OpenStack Services on OpenShift
Avatar for Tatsuya Amemiya tamemiya
0
130
コンテナセキュリティの最新事情 ~ 2026年版 ~
Avatar for Kyohei Mizumoto kyohmizu
6
1.4k
Claude Code for NOT Programming
Avatar for Yasunobu Kawaguchi kawaguti
PRO
1
100
OCI Database Management サービス詳細
Avatar for oracle4engineer oracle4engineer
PRO
1
7.4k
Bedrock PolicyでAmazon Bedrock Guardrails利用を強制してみた
Avatar for Yudai Jinno yuu551
0
260
SchooでVue.js/Nuxtを技術選定している理由
Avatar for Okuto Oyama yamanoku
3
200
Frontier Agents (Kiro autonomous agent / AWS Security Agent / AWS DevOps Agent) の紹介
Avatar for msysh msysh
3
180
Agile Leadership Summit Keynote 2026
Avatar for seki at druby.org m_seki
1
670
30万人の同時アクセスに耐えたい！新サービスの盤石なリリースを支える負荷試験 / SRE Kaigi 2026
Avatar for GENDA genda
4
1.4k

Featured

See All Featured
Accessibility Awareness
Avatar for Sarah Abderemane sabderemane
0
56
Agile Actions for Facilitating Distributed Teams - ADO2019
Avatar for Mark Kilby mkilby
0
120
Everyday Curiosity
Avatar for Cassini Nazir cassininazir
0
130
Performance Is Good for Brains [We Love Speed 2024]
Avatar for Tammy Everts tammyeverts
12
1.4k
The Hidden Cost of Media on the Web [PixelPalooza 2025]
Avatar for Tammy Everts tammyeverts
2
200
Java REST API Framework Comparison - PWX 2021
Avatar for Matt Raible mraible
34
9.1k
Digital Projects Gone Horribly Wrong (And the UX Pros Who Still Save the Day) - Dean Schuster
Avatar for UX Y'all uxyall
0
390
The Illustrated Children's Guide to Kubernetes
Avatar for Chris Short chrisshort
51
51k
Breaking role norms: Why Content Design is so much more than writing copy - Taylor Woolridge
Avatar for UX Y'all uxyall
0
170
No one is an island. Learnings from fostering a developers community.
Avatar for Antonio thoeni
21
3.6k
Mobile First: as difficult as doing things right
Avatar for Swwweet swwweet
225
10k
Reflections from 52 weeks, 52 projects
Avatar for Jefferson Lam jeffersonlam
356
21k

Transcript

  1. Vitaliy Zasadnyy Head of Mobile @ GetSocial THE STATE OF

    MOBILE ECOSYSTEM

  2. TO FAIL 99.9% CHANCE

  3. @zasadnyy THE TOOL. THE TREND. THE METRIC.

  4. @zasadnyy

  5. @zasadnyy 5.0

  6. @zasadnyy Best practices Tests UX Android iOS Performance UI

  7. @zasadnyy

  8. @zasadnyy !?

  9. @zasadnyy USERS TIME ACTIVE USERS 10M

  10. 6,140 APPS Source: statista.com

  11. @zasadnyy

  12. @zasadnyy ‘17 COST PER INSTALL $ Source: eMarketer 4 $

  13. @zasadnyy ‘15 ‘16 ‘17 CPI TREND $ Source: eMarketer 2.90

    3.66 4.05

  14. ? ABANDON IDEA ?

  15. RETAIN AND MULTIPLY

  16. @zasadnyy

  17. @zasadnyy CHURN or WTF MOMENT

  18. @zasadnyy 3-5 SECONDS

  19. @zasadnyy SIGN-UP WALL Source: Janrain.com password login

  20. @zasadnyy SIGN-UP WALL password login 86% Users will give up

    Source: Janrain.com

  21. @zasadnyy password login Social login Autologin Personalised on-boarding Remove login

    at all SIGN-UP WALL

  22. THE RISE OF DEVELOPERS

  23. ? HOW TO MEASURE SUCCESS?

  24. @zasadnyy AVERAGE RETENTION FOR ANDROID APPS 100 80 60 40

    20 1 7 14 30 60 90 Source: Quetra Days since app install Percentage of users still active

  25. @zasadnyy RETENTION FOR ANDROID APPS 100 80 60 40 20

    1 7 14 30 60 90 Source: Quetra Days since app install Percentage of users still active Average Top 10 apps 46%

  26. IS NEW CPI RETENTION

  27. @zasadnyy BUILD VALUE

  28. ? Get back to the app, we missed you HANGRAM

    9m ago Andrei: hey man, what do you think about the idea? HANGRAM 9m ago

  29. IS YOUR GROWTH MACHINE SOCIAL

  30. @zasadnyy Source: SEGA case study

  31. @zasadnyy CONTENT SHARING Source: SEGA case study 1% Invites via

    Facebook

  32. @zasadnyy SOCIAL FOR RETENTION

  33. @zasadnyy BUILD SOCIAL VALUE 10 → 26 Days lifetime

  34. @zasadnyy BUILD SOCIAL VALUE 10 → 84 Days lifetime

  35. @zasadnyy LET THEM TALK 7x Higher D30 retention Source: PocApp

    case study

  36. @zasadnyy SOCIAL FOR GROWTH

  37. @zasadnyy REFERRAL CAMPAIGNS

  38. @zasadnyy REFERRAL CAMPAIGNS 2.5x Higher D30 retention

  39. IS A NEW FUEL OF GROWTH SOCIAL

  40. @zasadnyy THE TOOL. THE TREND. THE METRIC.

  41. @zasadnyy THE TOOL. THE TREND. THE METRIC. DEVELOPERS RETENTION. SOCIAL.

  42. @zasadnyy 5.0

  43. @zasadnyy @zasadnyy I BELIEVE IN YOU getsocial.im