The state of mobile ecosystem

Opening Keynote at DevTalks Bucharest 2018.
Details: http://www.devtalks.ro/bucharest/

Transcript

1. Vitaliy Zasadnyy
   Head of Mobile @ GetSocial
   THE STATE OF
   MOBILE ECOSYSTEM
   

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2. TO
   FAIL
   99.9% CHANCE
   

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3. @zasadnyy
   THE TOOL.
   THE TREND. THE METRIC.
   

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4. @zasadnyy
   

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5. @zasadnyy
   5.0
   

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6. @zasadnyy
   Best practices
   Tests
   UX
   Android
   iOS
   Performance
   UI
   

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7. @zasadnyy
   
   

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8. @zasadnyy
   !?
   

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9. @zasadnyy
   USERS
   TIME
   ACTIVE USERS
   10M
   

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10. 6,140
    APPS
    Source: statista.com
    

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11. @zasadnyy
    

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12. @zasadnyy
    ‘17
    COST PER INSTALL
    $
    Source: eMarketer
    4 $
    

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13. @zasadnyy
    ‘15 ‘16 ‘17
    CPI TREND
    $
    Source: eMarketer
    2.90
    3.66
    4.05
    

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14. ?
    ABANDON IDEA ?
    

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15. RETAIN AND
    MULTIPLY
    

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16. @zasadnyy
    

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17. @zasadnyy
    CHURN
    or WTF MOMENT
    

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18. @zasadnyy
    3-5 SECONDS
    

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19. @zasadnyy
    SIGN-UP WALL
    Source: Janrain.com
    password
    login
    

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20. @zasadnyy
    SIGN-UP WALL
    password
    login
    86%
    Users will give up
    Source: Janrain.com
    

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21. @zasadnyy
    password
    login
    Social login
    Autologin
    Personalised on-boarding
    Remove login at all
    SIGN-UP WALL
    

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22. THE RISE OF
    DEVELOPERS
    

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23. ?
    HOW TO MEASURE SUCCESS?
    

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24. @zasadnyy
    AVERAGE RETENTION FOR ANDROID APPS
    100
    80
    60
    40
    20
    1 7 14 30 60 90
    Source: Quetra
    Days since app install
    Percentage of users still active
    

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25. @zasadnyy
    RETENTION FOR ANDROID APPS
    100
    80
    60
    40
    20
    1 7 14 30 60 90
    Source: Quetra
    Days since app install
    Percentage of users still active
    Average
    Top 10 apps
    46%
    

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26. IS NEW CPI
    RETENTION
    

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27. @zasadnyy
    BUILD VALUE
    

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28. ?
    Get back to the app, we missed you
    HANGRAM 9m ago
    Andrei: hey man, what do you think about
    the idea?
    HANGRAM 9m ago
    

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29. IS YOUR GROWTH MACHINE
    SOCIAL
    

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30. @zasadnyy
    Source: SEGA case study
    

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31. @zasadnyy
    CONTENT SHARING
    Source: SEGA case study
    1%
    Invites via Facebook
    

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32. @zasadnyy
    SOCIAL FOR RETENTION
    

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33. @zasadnyy
    BUILD SOCIAL VALUE
    10 → 26
    Days lifetime
    

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34. @zasadnyy
    BUILD SOCIAL VALUE
    10 → 84
    Days lifetime
    

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35. @zasadnyy
    LET THEM TALK
    7x
    Higher D30 retention
    Source: PocApp case study
    

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36. @zasadnyy
    SOCIAL FOR GROWTH
    

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37. @zasadnyy
    REFERRAL CAMPAIGNS
    

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38. @zasadnyy
    REFERRAL CAMPAIGNS
    2.5x
    Higher D30 retention
    

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39. IS A NEW FUEL OF GROWTH
    SOCIAL
    

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40. @zasadnyy
    THE TOOL.
    THE TREND. THE METRIC.
    

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41. @zasadnyy
    THE TOOL.
    THE TREND. THE METRIC.
    DEVELOPERS RETENTION. SOCIAL.
    

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42. @zasadnyy
    5.0
    

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43. @zasadnyy
    @zasadnyy
    I BELIEVE IN YOU
    getsocial.im
    

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