The state of mobile ecosystem

The state of mobile ecosystem

Opening Keynote at DevTalks Bucharest 2018.
Details: http://www.devtalks.ro/bucharest/

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Vitaliy Zasadnyy

June 08, 2018
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Transcript

  1. Vitaliy Zasadnyy Head of Mobile @ GetSocial THE STATE OF

    MOBILE ECOSYSTEM
  2. TO FAIL 99.9% CHANCE

  3. @zasadnyy THE TOOL. THE TREND. THE METRIC.

  4. @zasadnyy

  5. @zasadnyy 5.0

  6. @zasadnyy Best practices Tests UX Android iOS Performance UI

  7. @zasadnyy

  8. @zasadnyy !?

  9. @zasadnyy USERS TIME ACTIVE USERS 10M

  10. 6,140 APPS Source: statista.com

  11. @zasadnyy

  12. @zasadnyy ‘17 COST PER INSTALL $ Source: eMarketer 4 $

  13. @zasadnyy ‘15 ‘16 ‘17 CPI TREND $ Source: eMarketer 2.90

    3.66 4.05
  14. ? ABANDON IDEA ?

  15. RETAIN AND MULTIPLY

  16. @zasadnyy

  17. @zasadnyy CHURN or WTF MOMENT

  18. @zasadnyy 3-5 SECONDS

  19. @zasadnyy SIGN-UP WALL Source: Janrain.com password login

  20. @zasadnyy SIGN-UP WALL password login 86% Users will give up

    Source: Janrain.com
  21. @zasadnyy password login Social login Autologin Personalised on-boarding Remove login

    at all SIGN-UP WALL
  22. THE RISE OF DEVELOPERS

  23. ? HOW TO MEASURE SUCCESS?

  24. @zasadnyy AVERAGE RETENTION FOR ANDROID APPS 100 80 60 40

    20 1 7 14 30 60 90 Source: Quetra Days since app install Percentage of users still active
  25. @zasadnyy RETENTION FOR ANDROID APPS 100 80 60 40 20

    1 7 14 30 60 90 Source: Quetra Days since app install Percentage of users still active Average Top 10 apps 46%
  26. IS NEW CPI RETENTION

  27. @zasadnyy BUILD VALUE

  28. ? Get back to the app, we missed you HANGRAM

    9m ago Andrei: hey man, what do you think about the idea? HANGRAM 9m ago
  29. IS YOUR GROWTH MACHINE SOCIAL

  30. @zasadnyy Source: SEGA case study

  31. @zasadnyy CONTENT SHARING Source: SEGA case study 1% Invites via

    Facebook
  32. @zasadnyy SOCIAL FOR RETENTION

  33. @zasadnyy BUILD SOCIAL VALUE 10 → 26 Days lifetime

  34. @zasadnyy BUILD SOCIAL VALUE 10 → 84 Days lifetime

  35. @zasadnyy LET THEM TALK 7x Higher D30 retention Source: PocApp

    case study
  36. @zasadnyy SOCIAL FOR GROWTH

  37. @zasadnyy REFERRAL CAMPAIGNS

  38. @zasadnyy REFERRAL CAMPAIGNS 2.5x Higher D30 retention

  39. IS A NEW FUEL OF GROWTH SOCIAL

  40. @zasadnyy THE TOOL. THE TREND. THE METRIC.

  41. @zasadnyy THE TOOL. THE TREND. THE METRIC. DEVELOPERS RETENTION. SOCIAL.

  42. @zasadnyy 5.0

  43. @zasadnyy @zasadnyy I BELIEVE IN YOU getsocial.im