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The state of mobile ecosystem
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Vitaliy Zasadnyy
June 08, 2018
Technology
2
460
The state of mobile ecosystem
Opening Keynote at DevTalks Bucharest 2018.
Details:
http://www.devtalks.ro/bucharest/
Vitaliy Zasadnyy
June 08, 2018
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Transcript
Vitaliy Zasadnyy Head of Mobile @ GetSocial THE STATE OF
MOBILE ECOSYSTEM
TO FAIL 99.9% CHANCE
@zasadnyy THE TOOL. THE TREND. THE METRIC.
@zasadnyy
@zasadnyy 5.0
@zasadnyy Best practices Tests UX Android iOS Performance UI
@zasadnyy
@zasadnyy !?
@zasadnyy USERS TIME ACTIVE USERS 10M
6,140 APPS Source: statista.com
@zasadnyy
@zasadnyy ‘17 COST PER INSTALL $ Source: eMarketer 4 $
@zasadnyy ‘15 ‘16 ‘17 CPI TREND $ Source: eMarketer 2.90
3.66 4.05
? ABANDON IDEA ?
RETAIN AND MULTIPLY
@zasadnyy
@zasadnyy CHURN or WTF MOMENT
@zasadnyy 3-5 SECONDS
@zasadnyy SIGN-UP WALL Source: Janrain.com password login
@zasadnyy SIGN-UP WALL password login 86% Users will give up
Source: Janrain.com
@zasadnyy password login Social login Autologin Personalised on-boarding Remove login
at all SIGN-UP WALL
THE RISE OF DEVELOPERS
? HOW TO MEASURE SUCCESS?
@zasadnyy AVERAGE RETENTION FOR ANDROID APPS 100 80 60 40
20 1 7 14 30 60 90 Source: Quetra Days since app install Percentage of users still active
@zasadnyy RETENTION FOR ANDROID APPS 100 80 60 40 20
1 7 14 30 60 90 Source: Quetra Days since app install Percentage of users still active Average Top 10 apps 46%
IS NEW CPI RETENTION
@zasadnyy BUILD VALUE
? Get back to the app, we missed you HANGRAM
9m ago Andrei: hey man, what do you think about the idea? HANGRAM 9m ago
IS YOUR GROWTH MACHINE SOCIAL
@zasadnyy Source: SEGA case study
@zasadnyy CONTENT SHARING Source: SEGA case study 1% Invites via
Facebook
@zasadnyy SOCIAL FOR RETENTION
@zasadnyy BUILD SOCIAL VALUE 10 → 26 Days lifetime
@zasadnyy BUILD SOCIAL VALUE 10 → 84 Days lifetime
@zasadnyy LET THEM TALK 7x Higher D30 retention Source: PocApp
case study
@zasadnyy SOCIAL FOR GROWTH
@zasadnyy REFERRAL CAMPAIGNS
@zasadnyy REFERRAL CAMPAIGNS 2.5x Higher D30 retention
IS A NEW FUEL OF GROWTH SOCIAL
@zasadnyy THE TOOL. THE TREND. THE METRIC.
@zasadnyy THE TOOL. THE TREND. THE METRIC. DEVELOPERS RETENTION. SOCIAL.
@zasadnyy 5.0
@zasadnyy @zasadnyy I BELIEVE IN YOU getsocial.im