The state of mobile ecosystem

Transcript

1. 1.

   Vitaliy Zasadnyy Head of Mobile @ GetSocial THE STATE OF

   MOBILE ECOSYSTEM
2. 2.

   TO FAIL 99.9% CHANCE

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   @zasadnyy THE TOOL. THE TREND. THE METRIC.

4. 4.

   @zasadnyy

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   @zasadnyy 5.0

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   @zasadnyy Best practices Tests UX Android iOS Performance UI

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   @zasadnyy

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   @zasadnyy !?

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   @zasadnyy USERS TIME ACTIVE USERS 10M

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    6,140 APPS Source: statista.com

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    @zasadnyy

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    @zasadnyy ‘17 COST PER INSTALL $ Source: eMarketer 4 $

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    @zasadnyy ‘15 ‘16 ‘17 CPI TREND $ Source: eMarketer 2.90

    3.66 4.05
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    ? ABANDON IDEA ?

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    RETAIN AND MULTIPLY

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    @zasadnyy

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    @zasadnyy CHURN or WTF MOMENT

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    @zasadnyy 3-5 SECONDS

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    @zasadnyy SIGN-UP WALL Source: Janrain.com password login

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    @zasadnyy SIGN-UP WALL password login 86% Users will give up

    Source: Janrain.com
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    @zasadnyy password login Social login Autologin Personalised on-boarding Remove login

    at all SIGN-UP WALL
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    THE RISE OF DEVELOPERS

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    ? HOW TO MEASURE SUCCESS?

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    @zasadnyy AVERAGE RETENTION FOR ANDROID APPS 100 80 60 40

    20 1 7 14 30 60 90 Source: Quetra Days since app install Percentage of users still active
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    @zasadnyy RETENTION FOR ANDROID APPS 100 80 60 40 20

    1 7 14 30 60 90 Source: Quetra Days since app install Percentage of users still active Average Top 10 apps 46%
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    IS NEW CPI RETENTION

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    @zasadnyy BUILD VALUE

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    ? Get back to the app, we missed you HANGRAM

    9m ago Andrei: hey man, what do you think about the idea? HANGRAM 9m ago
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    IS YOUR GROWTH MACHINE SOCIAL

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    @zasadnyy Source: SEGA case study

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    @zasadnyy CONTENT SHARING Source: SEGA case study 1% Invites via

    Facebook
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    @zasadnyy SOCIAL FOR RETENTION

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    @zasadnyy BUILD SOCIAL VALUE 10 → 26 Days lifetime

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    @zasadnyy BUILD SOCIAL VALUE 10 → 84 Days lifetime

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    @zasadnyy LET THEM TALK 7x Higher D30 retention Source: PocApp

    case study
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    @zasadnyy SOCIAL FOR GROWTH

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    @zasadnyy REFERRAL CAMPAIGNS

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    @zasadnyy REFERRAL CAMPAIGNS 2.5x Higher D30 retention

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    IS A NEW FUEL OF GROWTH SOCIAL

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    @zasadnyy THE TOOL. THE TREND. THE METRIC.

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    @zasadnyy THE TOOL. THE TREND. THE METRIC. DEVELOPERS RETENTION. SOCIAL.

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    @zasadnyy 5.0

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    @zasadnyy @zasadnyy I BELIEVE IN YOU getsocial.im