5 things you didn't know about deep links

Presentation from GDG Lviv meetup.
Details: https://www.meetup.com/GDG-Lviv/events/246863876/

In his presentation, Vitaliy will show how you can use deep links to create an excellent on boarding experience, how to get more organic installs with app indexing and referral campaigns, how to authenticate users with no authentication and more.

In the second part, we will talk about the inconsistency in the deep links implementation on Android and iOS, technical limitations of App Links, Universal Links, custom schemas and what are the missing parts of the deep linking ecosystem that you will have to build on your own. Do not expect step by step implementation guide, this part contains learnings you can not find in the documentation from 4 years of experience in building deep linking infrastructure at GetSocial.

Transcript

1. Vitaliy Zasadnyy
   Head of Mobile @ GetSocial
   5 THINGS YOU DIDN’T KNOW
   ABOUT DEEP LINKS
   

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2. Product Manager.
   GDG Lead.
   Public Speaker.
   @zasadnyy
   

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6. BRIEF HISTORY
   

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7. First mentions… in courts
   2006
   

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8. [deep lingk]
   noun
   1.Digital Technology.A link that sends traffic to an internal web page
   with specific content.
   

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9. First mentions… in courts
   First mobile deep links
   2006
   2008
   

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11. First mentions… in courts
    First mobile deep links
    First app-to-app linking
    2006
    2008
    2012
    

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13. First mentions… in courts
    First mobile deep links
    First app-to-app linking
    The boom
    2006
    2008
    2012
    2013-14
    

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14. MOBILE E-COMERCE
    

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15. URI SCHEMES
    market://details?id=com.example.android
    reddit://r/androiddev
    

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17. eBay://launch?itm=360703170135
    eBay://item/view?id=360703170135
    iOS
    Android
    

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18. First mentions… in courts
    First mobile deep links
    First app-to-app linking
    The boom
    The standards
    2006
    2008
    2012
    2013-14
    2015
    

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19. Android
    App Links
    iOS
    Universal Links
    

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20. First mentions… in courts
    First mobile deep links
    First app-to-app linking
    The boom
    The standards
    The next big thing
    2006
    2008
    2012
    2013-14
    2015
    Now
    

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22. Deferred
    Deep Links
    Contextual
    Deep Links
    

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23. DEFERRED DEEP LINK
    

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24. CONTEXTUAL DEEP LINK
    Click context
    Click context
    

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25. #1
    DEEP LINKS ARE AROUND
    FOR A LONG TIME
    

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26. USE CASES
    

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27. DEEP LINK TO THE CONTENT
    It’s cool… yeah
    

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28. PERSONALISED ON-BOARDING
    77%
    
    higher Day 1
    retention
    

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29. REFERRAL CAMPAIGNS
    25%
    
    conversion on
    referrals
    

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30. INSTANT APPS
    

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31. RE-TARGETING
    1
    2
    3
    4
    

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32. #2
    DEEP LINKS ARE MORE THAN
    “OPEN IN-APP CONTENT”
    

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33. APP INDEXING
    

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34. BACK TO 2014…
    

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37. #3
    DEEP LINKS ARE CORE FOR
    THE APP INDEXING
    

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38. IMPLEMENTATION
    

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40. CONFIGURE APP
    
    
    
    
    
    
    
    
    

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41. CONFIGURE APP
    
    
    
    
    
    
    
    
    

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42. CONFIGURE APP
    
    
    
    
    
    
    
    
    

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43. CONFIGURE APP
    [{
    "relation": ["delegate_permission/common.handle_all_urls"],
    "target": {
    "namespace": "android_app",
    "package_name": "com.example",
    "sha256_cert_fingerprints": [“14:6D:E9:83:C5:73:06:50:D8:EE:B9:95:2F…”]
    }
    }]
    https://www.example.com/.well-known/assetlinks.json
    

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44. CONFIGURE APP
    [{
    "relation": ["delegate_permission/common.handle_all_urls"],
    "target": {
    "namespace": "android_app",
    "package_name": "com.example",
    "sha256_cert_fingerprints": [“14:6D:E9:83:C5:73:06:50:D8:EE:B9:95:2F…”]
    }
    }]
    https://www.example.com/.well-known/assetlinks.json
    

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46. FIRING AN INTENT IS NOT THAT EASY
    

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47. FIRING AN INTENT IS NOT THAT EASY
    “Improved“
    Android browsers
    Locking users
    inside the platform
    

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48. “IMPROVED” ANDROID BROWSERS
    

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49. LOCKING USERS INSIDE THE PLATFORM
    

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50. WHAT IF APP IS NOT INSTALLED?
    

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51. ATTRIBUTION
    • INSTALL_REFERRER is not reliable
    • Some apps remove referrer
    • Need for fingerprinting solution
    

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52. #4
    DEEP LINKS ARE NOT EASY
    TO IMPLEMENT
    

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53. KEEP YOUR LIFE SIMPLE
    

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54. and more…
    

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55. #5
    YOU DON’T HAVE TO BUILD
    DEEP LINKS INFRASTRUCTURE
    

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56. SUMMARY
    

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57. Imagine a web without URLs…
    that’s how mobile landscape can look like without deep links
    - VentureBeat
    “
    

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58. @zasadnyy
    @zasadnyy
    Questions?
    Дякую за увагу!
    zasadnyy.com
    

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