5 things you didn't know about deep links

Presentation from GDG Lviv meetup.
Details: https://www.meetup.com/GDG-Lviv/events/246863876/

In his presentation, Vitaliy will show how you can use deep links to create an excellent on boarding experience, how to get more organic installs with app indexing and referral campaigns, how to authenticate users with no authentication and more.

In the second part, we will talk about the inconsistency in the deep links implementation on Android and iOS, technical limitations of App Links, Universal Links, custom schemas and what are the missing parts of the deep linking ecosystem that you will have to build on your own. Do not expect step by step implementation guide, this part contains learnings you can not find in the documentation from 4 years of experience in building deep linking infrastructure at GetSocial.

Transcript

1. Vitaliy Zasadnyy Head of Mobile @ GetSocial 5 THINGS YOU DIDN’T KNOW ABOUT DEEP LINKS
2. Product Manager. GDG Lead. Public Speaker. @zasadnyy
6. BRIEF HISTORY
7. First mentions… in courts 2006
8. [deep lingk] noun 1.Digital Technology.A link that sends traffic to an internal web page with specific content.
9. First mentions… in courts First mobile deep links 2006 2008
11. First mentions… in courts First mobile deep links First app-to-app linking 2006 2008 2012
13. First mentions… in courts First mobile deep links First app-to-app linking The boom 2006 2008 2012 2013-14
14. MOBILE E-COMERCE
15. URI SCHEMES market://details?id=com.example.android reddit://r/androiddev
17. eBay://launch?itm=360703170135 eBay://item/view?id=360703170135 iOS Android
18. First mentions… in courts First mobile deep links First app-to-app linking The boom The standards 2006 2008 2012 2013-14 2015
19. Android App Links iOS Universal Links
20. First mentions… in courts First mobile deep links First app-to-app linking The boom The standards The next big thing 2006 2008 2012 2013-14 2015 Now
22. Deferred Deep Links Contextual Deep Links
23. DEFERRED DEEP LINK
24. CONTEXTUAL DEEP LINK Click context Click context
25. #1 DEEP LINKS ARE AROUND FOR A LONG TIME
26. USE CASES
27. DEEP LINK TO THE CONTENT It’s cool… yeah
28. PERSONALISED ON-BOARDING 77% higher Day 1 retention
29. REFERRAL CAMPAIGNS 25% conversion on referrals
30. INSTANT APPS
31. RE-TARGETING 1 2 3 4
32. #2 DEEP LINKS ARE MORE THAN “OPEN IN-APP CONTENT”
33. APP INDEXING
34. BACK TO 2014…
37. #3 DEEP LINKS ARE CORE FOR THE APP INDEXING
38. IMPLEMENTATION
40. CONFIGURE APP <activity ...> <intent-filter android:autoVerify="true"> <action android:name="android.intent.action.VIEW" /> <category android:name="android.intent.category.DEFAULT" /> <category android:name="android.intent.category.BROWSABLE" /> <data android:scheme=“https" android:host="www.example.com" /> </intent-filter> </activity>
41. CONFIGURE APP <activity ...> <intent-filter android:autoVerify="true"> <action android:name="android.intent.action.VIEW" /> <category android:name="android.intent.category.DEFAULT" /> <category android:name="android.intent.category.BROWSABLE" /> <data android:scheme=“https" android:host="www.example.com" /> </intent-filter> </activity>
42. CONFIGURE APP <activity ...> <intent-filter android:autoVerify="true"> <action android:name="android.intent.action.VIEW" /> <category android:name="android.intent.category.DEFAULT" /> <category android:name="android.intent.category.BROWSABLE" /> <data android:scheme=“https" android:host="www.example.com" /> </intent-filter> </activity>
43. CONFIGURE APP [{ "relation": ["delegate_permission/common.handle_all_urls"], "target": { "namespace": "android_app", "package_name": "com.example", "sha256_cert_fingerprints": [“14:6D:E9:83:C5:73:06:50:D8:EE:B9:95:2F…”] } }] https://www.example.com/.well-known/assetlinks.json
44. CONFIGURE APP [{ "relation": ["delegate_permission/common.handle_all_urls"], "target": { "namespace": "android_app", "package_name": "com.example", "sha256_cert_fingerprints": [“14:6D:E9:83:C5:73:06:50:D8:EE:B9:95:2F…”] } }] https://www.example.com/.well-known/assetlinks.json
46. FIRING AN INTENT IS NOT THAT EASY
47. FIRING AN INTENT IS NOT THAT EASY “Improved“ Android browsers Locking users inside the platform
48. “IMPROVED” ANDROID BROWSERS
49. LOCKING USERS INSIDE THE PLATFORM
50. WHAT IF APP IS NOT INSTALLED?
51. ATTRIBUTION • INSTALL_REFERRER is not reliable • Some apps remove referrer • Need for fingerprinting solution
52. #4 DEEP LINKS ARE NOT EASY TO IMPLEMENT
53. KEEP YOUR LIFE SIMPLE
54. and more…
55. #5 YOU DON’T HAVE TO BUILD DEEP LINKS INFRASTRUCTURE
56. SUMMARY
57. Imagine a web without URLs… that’s how mobile landscape can look like without deep links - VentureBeat “
58. @zasadnyy @zasadnyy Questions? Дякую за увагу! zasadnyy.com