Deep linking myths debunked

Deep linking myths debunked

“Imagine a Web without URLs. That’s how mobile apps world looks like without deep links.” – VentureBeat.

According to AppSight data, only 41% of top Android apps have deep links implemented. Why? It’s is not obvious how you can leverage them, and implementation is not as transparent as documentation states. As a result, a lot of myths around the topic.

Vitaliy will show how you can use deep links to create an excellent onboarding experience, get more organic installs with app indexing and referral campaigns. In the second part, we will talk about the technical details of deep links implementation, different standards, corner cases and what are the missing parts of the deep linking ecosystem that you will have to build on your own.

The talk will be interesting for Android and iOS developers who don’t want to spend days trying to figure out the best way to implement deep links and product managers who want to learn how deep links can help their apps grow organically and retain existing users.

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Vitaliy Zasadnyy

April 11, 2018
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Transcript

  1. 3.

    @zasadnyy Hey bro, what should I check in Amsterdam? Open

    Foursquare, search “Fun”, go to 2nd result
  2. 5.
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  9. 18.

    @zasadnyy First mentions… in courts First mobile deep links First

    app-to-app linking The boom 2006 2008 2012 2013-14
  10. 21.
  11. 23.

    @zasadnyy First mentions… in courts First mobile deep links First

    app-to-app linking The boom The standards 2006 2008 2012 2013-14 2015
  12. 26.

    @zasadnyy First mentions… in courts First mobile deep links First

    app-to-app linking The boom The standards The next big thing 2006 2008 2012 2013-14 2015 Now
  13. 27.
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    @zasadnyy App installed? Yes No Deep link to in-app content

    Deep link data lost Link click DEEP LINKS
  15. 30.

    @zasadnyy App installed? Yes No Deep link to in-app content

    Deep link data lost Link click DEEP LINKS
  16. 32.

    @zasadnyy App installed? Yes No Deep link to in-app content

    Link click CONTEXTUAL DEEP LINKS Click context Who? When? Where?
  17. 45.

    Just Links MOBILE Universal Links App Links iOS Android URI

    Schemes Facebook App Links Chrome Intents WEB
  18. 46.

    Universal Links App Links iOS Android URI Schemes Facebook App

    Links Chrome Intents Pre iOS 9 iOS 9+ Never actually worked Android 6+ Android only
  19. 47.
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    @zasadnyy App installed? Yes Deep link to in-app content No

    Deep link data lost Link click DEEP LINKING
  22. 61.

    @zasadnyy ANDROID REFERRER • Some apps remove referrer parameter •

    INSTALL_REFERRER may be delayed • INSTALL_REFERRER may not arrive • Google Play Install Referrer API
  23. 64.

    @zasadnyy IOS 2 [fingerprint]:[data] [cookie id]:[???] 6 [data] [fingerprint] [cookie

    id]:[device id] [cookie id]:[???] 1 [cookie id]:[device id] 5 3 4
  24. 68.
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    @zasadnyy ECOSYSTEM 3 Concepts 5 Standards 400+ Combinations 30+ Edge

    cases ? Custom solution for deferred deep links
  26. 71.

    @zasadnyy Imagine a web without URLs… “That’s how mobile landscape

    can look like without deep links - VentureBeat