Best Practices for Brewery Guilds and Tourism Organizations - San Diego

2. San Diego’s Tourism Landscape 8th largest city in U.S. 35 Million Visitors Beaches Major Attractions Great weather
3. About San Diego’s Beer Scene 0 20 40 60 80 100 120 140 2011 2017 Number of Craft Breweries
4. SDTA + SDBG = Beer Tourism Products San Diego Brewers Guild Story San Diego Tourism Authority
5. Storytelling via Public Relations
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7. Media Coverage • $18 Million in media value • 3 Billion total impressions
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9. Content Marketing
10. Creative Native Content
12. Social Media
13. Web Content
14. Challenges Ø Cutting through the noise Ø Partners expectations Ø Data collection