Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Best Practices for Brewery Guilds and Tourism O...

Avatar for Zephyr Conferences Zephyr Conferences
March 28, 2017
0
60

Best Practices for Brewery Guilds and Tourism Organizations - San Diego

Avatar for Zephyr Conferences

Zephyr Conferences

March 28, 2017
Tweet

More Decks by Zephyr Conferences

See All by Zephyr Conferences
WMTC20: Key Lessons Europe Can Share With US Wine Marketers
Avatar for Zephyr Conferences zephyr_con
0
64
WMTC20: The Future of Wine Tourism: What We are Doing Wrong and How We Can Better Move Forward
Avatar for Zephyr Conferences zephyr_con
0
61
WMTC20: Experiential Marketing
Avatar for Zephyr Conferences zephyr_con
0
55
WMTC20: Using Big Data to Drive Results
Avatar for Zephyr Conferences zephyr_con
0
120
WMTC20: After the Party: Continuing the Conversation
Avatar for Zephyr Conferences zephyr_con
0
47
WMTC20 360 Degrees Sharing Best Practices - Marketing
Avatar for Zephyr Conferences zephyr_con
0
54
WMTC20: Luxury and the Art of Excellence
Avatar for Zephyr Conferences zephyr_con
0
53
WMTC20: Opening Keynote: Lynda Schenk, Executive Director of the Wine Communicators of Australia
Avatar for Zephyr Conferences zephyr_con
0
93
WMTC20: How Do You Attract Attention In a Crowded, Busy World?
Avatar for Zephyr Conferences zephyr_con
0
77

Featured

See All Featured
The Psychology of Web Performance [Beyond Tellerrand 2023]
Avatar for Tammy Everts tammyeverts
49
3.3k
Groundhog Day: Seeking Process in Gaming for Health
Avatar for Sebastian Deterding codingconduct
0
120
AI in Enterprises - Java and Open Source to the Rescue
Avatar for ivargrimstad ivargrimstad
0
1.2k
Test your architecture with Archunit
Avatar for Yoan thirion
1
2.2k
Darren the Foodie - Storyboard
Avatar for Kevinho.art khoart
PRO
3
2.9k
Git: the NoSQL Database
Avatar for Brandon Keepers bkeepers
PRO
432
66k
WENDY [Excerpt]
Avatar for Tessa Abrams tessaabrams
9
36k
4 Signs Your Business is Dying
Avatar for Josh Pigford shpigford
187
22k
Building Experiences: Design Systems, User Experience, and Full Site Editing
Avatar for Michelle Schulp Hunt marktimemedia
0
440
Faster Mobile Websites
Avatar for Dean Hume deanohume
310
31k
Making the Leap to Tech Lead
Avatar for Ryan Cromwell cromwellryan
135
9.8k
Put a Button on it: Removing Barriers to Going Fast.
Avatar for kastner kastner
60
4.2k

Transcript

  1. None

  2. San Diego’s Tourism Landscape 8th largest city in U.S. 35

    Million Visitors Beaches Major Attractions Great weather

  3. About San Diego’s Beer Scene 0 20 40 60 80

    100 120 140 2011 2017 Number of Craft Breweries

  4. SDTA + SDBG = Beer Tourism Products San Diego Brewers

    Guild Story San Diego Tourism Authority

  5. Storytelling via Public Relations

  6. Blank

  7. Media Coverage • $18 Million in media value • 3

    Billion total impressions

  8. Blank

  9. Content Marketing

  10. Creative Native Content

  11. None

  12. Social Media

  13. Web Content

  14. Challenges Ø Cutting through the noise Ø Partners expectations Ø

    Data collection
  15. None