Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Best Practices for Brewery Guilds and Tourism O...

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for Zephyr Conferences Zephyr Conferences
March 28, 2017
61
0

Best Practices for Brewery Guilds and Tourism Organizations - San Diego

Avatar for Zephyr Conferences

Zephyr Conferences

March 28, 2017

More Decks by Zephyr Conferences

See All by Zephyr Conferences
WMTC20: Key Lessons Europe Can Share With US Wine Marketers
Avatar for Zephyr Conferences zephyr_con
0
75
WMTC20: The Future of Wine Tourism: What We are Doing Wrong and How We Can Better Move Forward
Avatar for Zephyr Conferences zephyr_con
0
78
WMTC20: Experiential Marketing
Avatar for Zephyr Conferences zephyr_con
0
61
WMTC20: Using Big Data to Drive Results
Avatar for Zephyr Conferences zephyr_con
0
130
WMTC20: After the Party: Continuing the Conversation
Avatar for Zephyr Conferences zephyr_con
0
54
WMTC20 360 Degrees Sharing Best Practices - Marketing
Avatar for Zephyr Conferences zephyr_con
0
60
WMTC20: Luxury and the Art of Excellence
Avatar for Zephyr Conferences zephyr_con
0
61
WMTC20: Opening Keynote: Lynda Schenk, Executive Director of the Wine Communicators of Australia
Avatar for Zephyr Conferences zephyr_con
0
110
WMTC20: How Do You Attract Attention In a Crowded, Busy World?
Avatar for Zephyr Conferences zephyr_con
0
83

Featured

See All Featured
Designing Experiences People Love
Avatar for Jonathan Moore moore
143
24k
Building a A Zero-Code AI SEO Workflow
Avatar for Ian Lurie portentint
PRO
0
560
Reflections from 52 weeks, 52 projects
Avatar for Jefferson Lam jeffersonlam
356
21k
Amusing Abliteration
Avatar for ianozsvald ianozsvald
1
200
Primal Persuasion: How to Engage the Brain for Learning That Lasts
Avatar for Mike Taylor tmiket
0
360
Dominate Local Search Results - an insider guide to GBP, reviews, and Local SEO
Avatar for Greg Gifford greggifford
PRO
0
190
A Guide to Academic Writing Using Generative AI - A Workshop
Avatar for Kenji Saito ks91
PRO
1
320
Unsuck your backbone
Avatar for Amy Palamountain ammeep
672
58k
Chasing Engaging Ingredients in Design
Avatar for Sebastian Deterding codingconduct
0
210
The AI Search Optimization Roadmap by Aleyda Solis
Avatar for Aleyda Solis aleyda
1
5.9k
Building AI with AI
Avatar for Ines Montani inesmontani
PRO
1
1.1k
Lightning Talk: Beautiful Slides for Beginners
Avatar for Ines Montani inesmontani
PRO
2
570

Transcript

  1. None

  2. San Diego’s Tourism Landscape 8th largest city in U.S. 35

    Million Visitors Beaches Major Attractions Great weather

  3. About San Diego’s Beer Scene 0 20 40 60 80

    100 120 140 2011 2017 Number of Craft Breweries

  4. SDTA + SDBG = Beer Tourism Products San Diego Brewers

    Guild Story San Diego Tourism Authority

  5. Storytelling via Public Relations

  6. Blank

  7. Media Coverage • $18 Million in media value • 3

    Billion total impressions

  8. Blank

  9. Content Marketing

  10. Creative Native Content

  11. None

  12. Social Media

  13. Web Content

  14. Challenges Ø Cutting through the noise Ø Partners expectations Ø

    Data collection
  15. None