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Best Practices for Brewery Guilds and Tourism O...

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March 28, 2017
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Best Practices for Brewery Guilds and Tourism Organizations - San Diego

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Zephyr Conferences

March 28, 2017
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Transcript

  1. None

  2. San Diego’s Tourism Landscape 8th largest city in U.S. 35

    Million Visitors Beaches Major Attractions Great weather

  3. About San Diego’s Beer Scene 0 20 40 60 80

    100 120 140 2011 2017 Number of Craft Breweries

  4. SDTA + SDBG = Beer Tourism Products San Diego Brewers

    Guild Story San Diego Tourism Authority

  5. Storytelling via Public Relations

  6. Blank

  7. Media Coverage • $18 Million in media value • 3

    Billion total impressions

  8. Blank

  9. Content Marketing

  10. Creative Native Content

  11. None

  12. Social Media

  13. Web Content

  14. Challenges Ø Cutting through the noise Ø Partners expectations Ø

    Data collection
  15. None