Upgrade to Pro — share decks privately, control downloads, hide ads and more …
Sign up for free

Best Practices for Brewery Guilds and Tourism O...

Avatar for Zephyr Conferences Zephyr Conferences
March 28, 2017
64
0

Best Practices for Brewery Guilds and Tourism Organizations - San Diego

Avatar for Zephyr Conferences

Zephyr Conferences

March 28, 2017

More Decks by Zephyr Conferences

See All by Zephyr Conferences
WMTC20: Key Lessons Europe Can Share With US Wine Marketers
Avatar for Zephyr Conferences zephyr_con
0
84
WMTC20: The Future of Wine Tourism: What We are Doing Wrong and How We Can Better Move Forward
Avatar for Zephyr Conferences zephyr_con
0
96
WMTC20: Experiential Marketing
Avatar for Zephyr Conferences zephyr_con
0
67
WMTC20: Using Big Data to Drive Results
Avatar for Zephyr Conferences zephyr_con
0
150
WMTC20: After the Party: Continuing the Conversation
Avatar for Zephyr Conferences zephyr_con
0
65
WMTC20 360 Degrees Sharing Best Practices - Marketing
Avatar for Zephyr Conferences zephyr_con
0
71
WMTC20: Luxury and the Art of Excellence
Avatar for Zephyr Conferences zephyr_con
0
75
WMTC20: Opening Keynote: Lynda Schenk, Executive Director of the Wine Communicators of Australia
Avatar for Zephyr Conferences zephyr_con
0
130
WMTC20: How Do You Attract Attention In a Crowded, Busy World?
Avatar for Zephyr Conferences zephyr_con
0
100

Featured

See All Featured
Context Engineering - Making Every Token Count
Avatar for Addy Osmani addyosmani
9
1.2k
Mind Mapping
Avatar for Hélio Medeiros helmedeiros
1
400
Designing Experiences People Love
Avatar for Jonathan Moore moore
143
24k
Utilizing Notion as your number one productivity tool
Avatar for Mfonobong Umondia mfonobong
4
620
GitHub's CSS Performance
Avatar for Jon Rohan jonrohan
1033
470k
How to Ace a Technical Interview
Avatar for Jacob Kaplan-Moss jacobian
280
24k
We Have a Design System, Now What?
Avatar for Morgane Peng morganepeng
55
8.4k
Tips & Tricks on How to Get Your First Job In Tech
Avatar for Honza Javorek honzajavorek
1
790
We Are The Robots
Avatar for Honza Javorek honzajavorek
0
390
Gemini Prompt Engineering: Practical Techniques for Tangible AI Outcomes
Avatar for Mfonobong Umondia mfonobong
2
580
What’s in a name? Adding method to the madness
Avatar for The Alliance productmarketing
PRO
24
4.2k
Connecting the Dots Between Site Speed, User Experience & Your Business [WebExpo 2025]
Avatar for Tammy Everts tammyeverts
11
1.1k

Transcript

  1. None

  2. San Diego’s Tourism Landscape 8th largest city in U.S. 35

    Million Visitors Beaches Major Attractions Great weather

  3. About San Diego’s Beer Scene 0 20 40 60 80

    100 120 140 2011 2017 Number of Craft Breweries

  4. SDTA + SDBG = Beer Tourism Products San Diego Brewers

    Guild Story San Diego Tourism Authority

  5. Storytelling via Public Relations

  6. Blank

  7. Media Coverage • $18 Million in media value • 3

    Billion total impressions

  8. Blank

  9. Content Marketing

  10. Creative Native Content

  11. None

  12. Social Media

  13. Web Content

  14. Challenges Ø Cutting through the noise Ø Partners expectations Ø

    Data collection
  15. None