Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Best Practices for Brewery Guilds and Tourism Organizations - San Diego

Zephyr Conferences
March 28, 2017
0
56

Best Practices for Brewery Guilds and Tourism Organizations - San Diego

Zephyr Conferences

March 28, 2017
Tweet

More Decks by Zephyr Conferences

See All by Zephyr Conferences
WMTC20: Key Lessons Europe Can Share With US Wine Marketers
zephyr_con
0
26
WMTC20: The Future of Wine Tourism: What We are Doing Wrong and How We Can Better Move Forward
zephyr_con
0
34
WMTC20: Experiential Marketing
zephyr_con
0
25
WMTC20: Using Big Data to Drive Results
zephyr_con
0
77
WMTC20: After the Party: Continuing the Conversation
zephyr_con
0
36
WMTC20 360 Degrees Sharing Best Practices - Marketing
zephyr_con
0
29
WMTC20: Luxury and the Art of Excellence
zephyr_con
0
36
WMTC20: Opening Keynote: Lynda Schenk, Executive Director of the Wine Communicators of Australia
zephyr_con
0
36
WMTC20: How Do You Attract Attention In a Crowded, Busy World?
zephyr_con
0
44

Featured

See All Featured
How GitHub (no longer) Works
holman
304
140k
What's in a price? How to price your products and services
michaelherold
237
11k
It's Worth the Effort
3n
180
27k
Put a Button on it: Removing Barriers to Going Fast.
kastner
58
3.1k
Facilitating Awesome Meetings
lara
42
5.6k
Fontdeck: Realign not Redesign
paulrobertlloyd
76
4.9k
A better future with KSS
kneath
231
16k
JavaScript: Past, Present, and Future - NDC Porto 2020
reverentgeek
40
4.4k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
25
2.3k
In The Pink: A Labor of Love
frogandcode
138
21k
Fashionably flexible responsive web design (full day workshop)
malarkey
398
65k
Mobile First: as difficult as doing things right
swwweet
216
8.6k

Transcript

  1. None

  2. San Diego’s Tourism Landscape 8th largest city in U.S. 35

    Million Visitors Beaches Major Attractions Great weather

  3. About San Diego’s Beer Scene 0 20 40 60 80

    100 120 140 2011 2017 Number of Craft Breweries

  4. SDTA + SDBG = Beer Tourism Products San Diego Brewers

    Guild Story San Diego Tourism Authority

  5. Storytelling via Public Relations

  6. Blank

  7. Media Coverage • $18 Million in media value • 3

    Billion total impressions

  8. Blank

  9. Content Marketing

  10. Creative Native Content

  11. None

  12. Social Media

  13. Web Content

  14. Challenges Ø Cutting through the noise Ø Partners expectations Ø

    Data collection
  15. None