In this session we’ll take a deep dive into three real-world examples of beer marketing done right. From brand launches and partnership-driven promos to full-fledged digital campaigns, Elle Tedder from BowStern Marketing Communications will walk through the “how” of deploying a successful, memorable marketing effort. This presentation of case studies will allow you to see behind the doors of a marketing shop, as we reveal the thought process and planning that goes into development of a results-driven strategy. Learn what questions you should be asking when starting any marketing endeavor, how to make the most of your dollars, and which activities will yield the highest results. You’ll gain actionable info that will inspire new ideas and help you better identify the best marketing approach for your situation.