SEO Goes Local

Transcript

1. SEO Goes Local Rich Owings http://bit.ly/BMTSEO
2. Q. Where’s the best place to hide a brewery? A. Page 2 of Google
5. Image via Wikimedia.org Image via RottenTomatoes.com
6. SEO vs Local SEO
7. Local SEO
8. Local Search Breweries Beer tour operators Bottle shops Suppliers Consultants
9. Local Search Brick and mortar Service area businesses Home-based businesses
10. Local Search 30%
13. Local search Where do you rank? Map pack vs. organic Personalization Proximity matters Diversity of results
14. Local search Wineries Sonoma Wineries
15. What impacts local rankings Avoiding disasters What maEers
16. Five components Major listings Website Reviews Links Citations
17. Social Media Major listings Reviews Links Citations
18. Major listngs
19. Claim it
20. Google.com/business
21. Verification
22. Verification
23. Verification
24. Verification
25. Verification
26. Verification Twitter.com/GoogleMyBiz Facebook.com/GoogleMyBusiness
30. Service Area Businesses
31. Service Area Businesses
33. Complete your profile Proper category Link to your home page Add photos Keep an eye on your photos
34. Profile photos
35. Profile photos
36. Profile photos
37. Profile photos https://google.com/business
39. Apple https://mapsconnect.apple.com/
40. Apple
41. Bing????
42. Bing
43. Facebook
45. Yelp
46. TripAdvisor
49. Google, etc.
50. Five components Major listings Website
51. Websites
52. Websites
53. Websites Mobile-responsive 50-60%
54. Websites Mobile-first indexing
55. Websites
56. “Google wants to be the presentation layer of the Internet” - Cindy Krum (@Suzzicks)
57. Websites
58. Websites A data source for search engines
59. Websites A data source for search engines Name, address and phone number Google Map
60. Websites
61. Websites
62. Websites
63. Websites
64. Websites
65. Websites Schema markup
66. Websites For people Hours Directions Contact info
67. Websites
68. Websites
69. Websites
70. Websites
71. Websites What do you want people to do?
72. Websites Image courtesy http://www.aqusagtechnologies.com/
73. Websites Image courtesy https://www.whitechalkroad.com.au/blog/speed-proves-key-optimising-mobile-web-2017
74. Websites Image source: http://backlinko.com/search-engine-ranking
75. Websites
76. Websites Sliders Slows your site Bad for SEO Distracting for visitors Too many messages Decreases conversions
77. Websites http://shouldiuseacarousel.com/
78. Five components Major listings Website Citations
79. Citations
80. Citations Name Address Phone number NAP consistency
81. Citations Moz.com/local
82. Citations When to take action Missing from map pack And address or phone number errors Revert
83. Citations Moz.com/Local
84. Citations Individual listings Target the right ones Claim listings Fix NAPs
85. Citations
86. Five components Major listings Website Links Citations
87. Links Competition Local links
88. Links Nonprofits/event sponsorship Local bloggers Related groups Chamber of Commerce Partners
89. Five components Major listings Website Reviews Links Citations
90. Reviews
91. Reviews
92. Reviews Reviews happen Do they matter to you? Stars matter
93. Reviews
94. Reviews Recency matters
95. Reviews Best practices Feedback first Segment it
96. Reviews Multiple review sites Image courtesy https://www.flickr.com/photos/jmunsworth/
97. Reviews Multiple review sites Protects against algorithm shifts More customers Makes it easy to leave a review Reputation management
98. Reviews
99. Reviews Negative reviews Perfection hurts Policy violations
100. Reviews Negative reviews Care Context Correction Be authentic
101. Reviews Things to avoid Incentives Fake reviews Threats
102. Five components Major listings Website Reviews Links Citations
103. Social Media Major listings Reviews Links Citations
104. Avoiding disasters
105. Avoiding disasters
106. Avoiding disasters
107. Avoiding disasters
108. Avoiding disasters
109. Avoiding disasters
110. Avoiding disasters Keep site updated User ID: Admin Backup Google Search Console
111. Avoiding disasters
112. Avoiding disasters
113. Avoiding disasters
114. Avoiding disasters Proper redirects
115. Avoiding disasters
116. Avoiding disasters
117. Avoiding disasters
118. Avoiding disasters Image courtesy https://www.flickr.com/photos/jmunsworth/
119. Avoiding disasters
120. What can drive business Be everywhere Correct category Reviews Website Fast Mobile-responsive Data source Customer-friendly
121. rich@localiswhereitsat.com Twitter: @richowings Rich Owings http://bit.ly/BMTSEO Image courtesy http://www.keepcalm-o-matic.co.uk/p/keep-calm-and-brew-beer-17/
122. rich@localiswhereitsat.com Twitter: @richowings Rich Owings http://bit.ly/BMTSEO