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The Big Squeeze - 7 Market Forces Affecting Bre...
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Zephyr Conferences
August 06, 2017
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The Big Squeeze - 7 Market Forces Affecting Breweries and Bloggers - Sumit Vohra
Zephyr Conferences
August 06, 2017
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Transcript
Sumit Vohra, CEO & Chief Drinking Officer
What do these things have in common
Out of all that came this …
{ but i am not here to talk about writing
}
{ i am here to talk about what may matter
in writing … }
{ i am here to talk from the perspective of
a brewery that sees this, day in and day out }
Pyramid of Affection Bud Awakening Enlightenment Nirvana { decreasing affection
}
Pyramid of Affection i am a brewer i love beer
i hate yelp Bud Awakening Enlightenment Nirvana { decreasing affection }
What makes it even more troublesome ?
What makes it even more troublesome ? { no, not
making a political or social statement }
What makes it even more troublesome ? { no, not
making a political or social statement } lets put a pin it for now
Beer (Quality, Affection, Industry) has evolved !
2014 - was the first real sign of the times
… { is now a craft brewery }
Since then … and so many more… Mergers Acquisitions PE
ESOP’s Partnerships
An example of A-B owned craft growth … • >
600,000 bbl • First priority for export • On sale every 2 weeks
{ First step in solving any problem is recognizing there
is one. }
{ First step in solving any problem is recognizing there
is one. } - newsroom
The big squeeze
The big squeeze mergers & acquisitions
The big squeeze mergers & acquisitions craft is dead, long
live craft
The big squeeze mergers & acquisitions craft is dead, long
live craft wholesaler consolidation & pressures
The big squeeze mergers & acquisitions craft is dead, long
live craft wholesaler consolidation & pressures Three tier, what is it good for?
The big squeeze mergers & acquisitions craft is dead, long
live craft wholesaler consolidation & pressures Three tier, what is it good for? supplies, supplies, & supplies
The big squeeze mergers & acquisitions craft is dead, long
live craft wholesaler consolidation & pressures Three tier, what is it good for? supplies, supplies, & supplies pricing pressures
The big squeeze mergers & acquisitions craft is dead, long
live craft wholesaler consolidation & pressures Three tier, what is it good for? supplies, supplies, & supplies pricing pressures musical chairs
but … { here is the feeling in craft world
}
None
{ that’s not the case }
{ help }
elevate the game
elevate the game because it matters …
elevate the game and it’s needed …
Thanks, Pardner !