The Big Squeeze - 7 Market Forces Affecting Breweries and Bloggers - Sumit Vohra

Transcript

1. Sumit Vohra, CEO & Chief Drinking Officer
2. What do these things have in common
3. Out of all that came this …
4. { but i am not here to talk about writing }
5. { i am here to talk about what may matter in writing … }
6. { i am here to talk from the perspective of a brewery that sees this, day in and day out }
7. Pyramid of Affection Bud Awakening Enlightenment Nirvana { decreasing affection }
8. Pyramid of Affection i am a brewer i love beer i hate yelp Bud Awakening Enlightenment Nirvana { decreasing affection }
9. What makes it even more troublesome ?
10. What makes it even more troublesome ? { no, not making a political or social statement }
11. What makes it even more troublesome ? { no, not making a political or social statement } lets put a pin it for now
12. Beer (Quality, Affection, Industry) has evolved !
13. 2014 - was the first real sign of the times … { is now a craft brewery }
14. Since then … and so many more… Mergers Acquisitions PE ESOP’s Partnerships
15. An example of A-B owned craft growth … • > 600,000 bbl 
 • First priority for export
 • On sale every 2 weeks
16. { First step in solving any problem is recognizing there is one. }
17. { First step in solving any problem is recognizing there is one. } - newsroom
18. The big squeeze
19. The big squeeze mergers & acquisitions
20. The big squeeze mergers & acquisitions craft is dead, long live craft
21. The big squeeze mergers & acquisitions craft is dead, long live craft wholesaler consolidation & pressures
22. The big squeeze mergers & acquisitions craft is dead, long live craft wholesaler consolidation & pressures Three tier, what is it good for?
23. The big squeeze mergers & acquisitions craft is dead, long live craft wholesaler consolidation & pressures Three tier, what is it good for? supplies, supplies, & supplies
24. The big squeeze mergers & acquisitions craft is dead, long live craft wholesaler consolidation & pressures Three tier, what is it good for? supplies, supplies, & supplies pricing pressures
25. The big squeeze mergers & acquisitions craft is dead, long live craft wholesaler consolidation & pressures Three tier, what is it good for? supplies, supplies, & supplies pricing pressures musical chairs
26. but … { here is the feeling in craft world }
28. { that’s not the case }
29. { help }
30. elevate the game
31. elevate the game because it matters …
32. elevate the game and it’s needed …
33. Thanks, Pardner !