WMTC17: The Wine Country Fires and Crisis Recovery (Lynn Carpenter)

This panel will both address the actual fires that tore through wine country as well as discuss crisis recovery and how you can better prepare yourself for a potential future crisis in your own community or business. Our panel consists of:

Sonia Byck-Barwick: Co-owner of Paradise Ridge Winery which tragically burned during the fires.
George Rose: Well-known wine country photographer who will show slides and present his first-hand experience with the fires.
Tim Zahner: Acting CEO of Sonoma County Tourism
Clay Gregory: President & CEO, Visit Napa Valley
Brad Calkins: Executive Director of Visit Santa Rosa
Lynn Carpenter: VP of Global Marketing at Visit California
Nancy Light, Communications Director at the Wine Institute (Moderator)

Transcript

1. The image part with relationship ID rId2 was not found in the file. Vice President, Marketing Lynn Carpenter •Visit California
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3. #CaliforniaWineCountryNOW Oct. Nov. Dec. Jan. Feb. • Executive communications • Media monitoring • visitcalifornia.com content • Social media activation • Community forums • “Grateful Table” benefit dinner • CANow blog launch March April Owned and paid media extend the message
4. Messaging Construct Immediate Amplification, Gratitude & Welcome Near-Term California Wine Country on Display and “open for business” messaging Long-Term Inclusion of Wine Country across all Initiatives
5. The Grateful Table November 21, 2017 The image part with relationship ID rId3 was not found in the file. The image part with relationship ID rId3 was not found in the file.
6. The image part with relationship ID rId2 was not found in the file. Online TV
9. The image part with relationship ID rId2 was not found in the file. NYT Ad
10. New York Times Ad