Top 2 Exhibition Planning Tips to Ensure a Successful Show!
1. Clear Goals or Objectives
Planning the exhibition for promotion? or sales? Or engagement? or networking? Before booking the space, be sure of your goals.
Once you have defined your goals, set realistic targets- (the number of expected sales or leads, etc.)
2. Marketing Strategy
Soon after planning the entire exhibition, start your marketing or promotional campaign at least 6 weeks prior to the exhibition date.
You can use digital media to spread the word and to engage with the audience. Use it to inform the attendees about the event, activities, location, and stall.
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