Actionable Analytics

These days, most website owners and managers have some form of tracking on their site. The problem isn't getting the data, it's knowing what to do with it.

Transcript

1. ACTIONABLE ANALYTICS How your website is performing and how to improve. 3.7designs.com / @37designs ≈
2. WHAT IS ANALYTICS? 3.7designs.com / @37designs
3. WHY USE ANALYTICS? 3.7designs.com / @37designs
4. 3.7designs.com / @37designs ≈ LIFE CYCLE OF A WEBSITE IDEA PLAN DESIGN BUILD CONTENT LAUNCH
5. 3.7designs.com / @37designs ≈ LIFE CYCLE OF A WEBSITE IDEA LAUNCH ≈ ANALYIZE ITERATE ANALYIZE ITERATE
6. THE LAUNCH IS NOT THE END 3.7designs.com / @37designs
7. IT’S THE BEGINNING 3.7designs.com / @37designs
8. HOW DO YOU GET IT? www.google.com/analytics 3.7designs.com / @37designs
9. INSTALLING IT ON WORDPRESS 3.7designs.com / @37designs MonsterInsights Better Google Analytics Google Analyticator Google Analytics
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11. OVERVIEW 3.7designs.com / @37designs Sessions Pages / Session New Sessions Users Avg. Session Duration Pageviews Bounce Rate New vs Returning Visitors
12. THERE’S LOTS OF DATA 3.7designs.com / @37designs
13. OVERWHELMED 3.7designs.com / @37designs
14. S TA R T W I T H WHAT’S IMPORTANT 3.7designs.com / @37designs
15. I ’ M TA L K I N G A B O U T KEY PERFORMANCE INDICATORS ohhhh it’s all about those KPI’s baby… 3.7designs.com / @37designs
16. GOOD KPI’S? 3.7designs.com / @37designs Hits Visitors Time on Site Page Views Search Rankings Return Visits Popular Pages
17. G O T C H A NOT USUALLY! 3.7designs.com / @37designs
18. START WITH THE END 3.7designs.com / @37designs
19. M O S T P E O P L E WA N T SALES, LEADS OR SIGNUPS 3.7designs.com / @37designs
20. SALES -> CHECKOUTS 3.7designs.com / @37designs
21. LEADS -> FORM SUBMISSIONS 3.7designs.com / @37designs
22. LEADS -> CLICK 2 CALL 3.7designs.com / @37designs
23. SIGN UPS -> NEWSLETTER 3.7designs.com / @37designs
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27. SETTING UP GOALS 3.7designs.com / @37designs
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32. DEMONSTRATION Oh gonna set some GoOooOoAaaallllssss 3.7designs.com / @37designs
33. W I T H G O A L S Y O U G E T … VALUABLE INSIGHTS 3.7designs.com / @37designs
35. WORKING BACKWARD Kind of like doing the hustle, but with data… so not like the hustle at all. 3.7designs.com / @37designs
36. WHAT FACTORS INFLUENCE THE KPI’S? 3.7designs.com / @37designs Traffic Quality Traffic Quantity User Experience Content Content Misc. Events
37. TRAFFIC QUAL & QUANT Are users coming from sources that indicate they are likely to be interested in your good or service? 3.7designs.com / @37designs
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41. DIGGING THROUGH TRAFFIC Are your campaigns working? Let’s look and see (demo) 3.7designs.com / @37designs
42. USER EXPERIENCE Are people leaving before they find what they’re looking for? 3.7designs.com / @37designs
43. BOUNCE RATE, PAGES & DURATION
44. EXIT PAGES
45. SITE SPEED
46. MOBILE UX
47. CONTENT What content are users most interested in? 3.7designs.com / @37designs
48. TOP PAGES
51. TRACKING EVENTS Click a link, download a file, watch a video, etc… 3.7designs.com / @37designs
52. ADVANCED CONCEPTS Custom dimensions, split testing, realtime tracking, etc… 3.7designs.com / @37designs
53. THINGS TO KEEP IN MIND So you don’t make the wrong conclusions… 3.7designs.com / @37designs
54. CORRELATION != CAUSALITY So you don’t make the wrong conclusions… 3.7designs.com / @37designs
55. STATISTICALLY SIGNIFICANT Make sure you’re viewing a large enough sample set. Sometimes one months worth of data isn’t enough. 3.7designs.com / @37designs
56. SET BENCHMARKS FIRST Before you make a change, identify what you’re going to track and when the change has been made. 3.7designs.com / @37designs
57. ABT ALWAYS. BE. TRACKING. 3.7designs.com / @37designs
58. THANK YOU www.3.7designs.co 3.7designs.com / @37designs ≈