How might we design products and services for populations in which stigma is inherently part of their experience? In this talk, we will explore design and research methodologies to begin answering this question. Understanding how to address this problem will enable us to create solutions for some of the largest challenges humans face today - in healthcare, finance, government, etc.
More about the talk, authors & slides: https://addconf.com/2018/schedule/design-for-stigma/
Read about the conference: https://addconf.com
The framing effect is
an example of cognitive
bias, in which people react
on how something is
Period and Ovulation
Reframed as a tool to help
women know what is going
on in their bodies, and to be
empowered by that
Resource: Marketing Strategy, Text and Cases: Cengage Learning.
Use this exercise to collect data about user perceptions
of varying products and services.
Resource: Doing ethnography today: Theories, methods, exercises.
Design by Metaphor
Resource: A guide to metaphorical design
Use this exercise to collect qualitative data from any
Use this exercise to explore an idea or problem through
the application of many different metaphors.
Architecture Innovation is
innovation that comes about
by reassembling existing
components of a system.
Next Gen Smartphone
The original iPhone had
arguably the same components
as the leading Nokia phones.
Resource: From user-centered to participatory design approaches.
Design and the social sciences: Making connections.
Use this exercise to include, and make sure, the people
we are designing for are at the center or the process.
Resource: Using video for early interaction design. In Collaboration
in Creative Design.
Use this exercise to create a photo narrative of using a
product or service when involving users is not possible.
Use this exercise to create a video prototype to explain
your idea or show how people might interact with your
solution in the future, based off a scenario.
Research Rigorously test ALL your
assumptions consistently, in
addition to traditional qual/
quant research practices.
Mental Fitness Platform
We included many different
types of users from the very
Resource: Protocol Analysis.
Use this exercise to collect data about what your users
are thinking are their are using your, or an existing
Resource: This is service design thinking: Basics, tools, cases..
Resource: Competitive marketing: a strategic approach.
Use this exercise to assess all of the steps - visible and
invisible that exist in a system.
Use this exercise to understand where your prototype
fits in the market compared to existing solutions - offline
Too often, we try to
design solutions without first-
communities the stakes are
Exploration into community
serving as active redundancy
Explore communities on Ally
Resource: Diary and Narrative Methods. Research Methods in Psyc.
Use this exercise to document your experience while
using a prototype or product twice a day for five days.
Resource: Empathic modeling in teaching design for all.
Use this exercise to explore how your design applies to
people with reduced sensory or physical capabilities.
Use this exercise to assess a prototype or existing
problem by assigning different team members to act out
different roles of the scenario.
Resource: Evoking the future. Drama and props in user centered
Thank you -