Connecting with Google+

How a small business can connect
with Google+ and through that to their users by connecting their Search, Social, Local and Youtube presences together.

Transcript

1. Connecting with Google+
2. 2 www.oshineye.com/+ I’m Ade Oshineye and I can usually be found on Google+ or behind a camera. I’ll be your Google+ Developer Advocate for the next 20 minutes.
3. 3 Google+ Project I’ve been working on the Google+ Project since it started.
4. 4 Google+ Is Different Aim to fix a lot of the places where products weren’t connected together and users were being exposed to multiple social graphs and social gestures. Weaving together various Google products to improve the experience for users
5. 5 How is Google+ different? Upgrading products you already use rather trying to get you to visit the stream. Google Bar is an iconic feature for us as it’s available everywhere.
6. 6 Toolbox for telling better stories AutoBackup: never lose a photo again AutoAwesome: random photos become a source of delight Semantic Image Search: find your photos without having to obsessively tag them
7. 7 What is Social?
8. 8 1 Sending traffic to someone else’s site? 2 Sending traffic to your site? What should social be? You want traffic, engagement and conversions happening on your site
9. 9 How do you connect the pieces?
10. 10 Start with Search Following Rich snippets Recent posts
11. 11 Google+ Page? We ask big brands to create Google+ Pages
12. 12 Claim your Local Page Local businesses can just claim their existing Local Page in Maps Often a better experience (better data) than their website
13. 13 Use your Local Page Upload photos Ask people to upload photos Share local expertise and write reviews
14. 14 Use Youtube Use Youtube to give people a richer experience of your business and brand
15. 15 Connect Youtube Bring those videos to your Google+ and Maps audience
16. 16 Verify your site in Webmaster Tools https://support.google.com/plus/answer/1713826?hl=en Verify and accept the link in WMT Link the site and Page in markup via rel=publisher
17. 17 Badges and direct links https://developers.google.com/+/web/badge/ Our badge: connects 2 URLs in the knowledge graph and keeps the user on-site
18. 18 #embedhacks https://plus.google.com/s/%23embedhacks
19. 19 Embedding a public Google+ post https://developers.google.com/+/web/embedded-post/
20. 20 Embedding a public Google+ post https://developers.google.com/+/web/embedded-post/
21. 21 Embedding a public Google+ post https://developers.google.com/+/web/embedded-post/
22. 22 http://demosbyade.appspot.com/ embeds/embeds-index.html Watch this space for more examples
23. 23 Possibilities... Youtube video Soundcloud sounds Reviews Docs Google Play content https://developers.google.com/+/web/embedded-post/
24. 24 Possibilities... Photos AutoAwesome Shared circles Interactive posts Communities https://developers.google.com/+/web/embedded-post/
25. 25 https://plus.google.com/s/ %23embedhacks https://developers.google.com/+/ web/embedded-post/
26. 26 Google+ Platform Platform that reaches across devices and ecosystems
27. 27 Connect on all devices and platforms When I authorise Soundcloud or Deezer in one place I do it in all the touchpoints they have with me now and in the future. If I get a new device at Christmas I can sign-in to Google and visit Soundcloud or Deezer and be automatically authenticated.
28. 28 Google sign-in not just Google+ Bring all of Google to your service (with the user’s permission)