Wootstrapping 101

Insight into how we've bootstrapped WooThemes.

Transcript

1. BOOTSTRAPPING 101 ADII PIENAAR. SILICON CAPE ACADEMY. 23.02.2012.
2. 4 YEARS, 19 WOOPEEPS, 150 000 USERS & QUITE A FEW $$$’s RIGHT NOW.
3. $0 FUNDING 100% BOOTSTRAPPED ALSO.
4. boot·strap·ping / verb To promote and develop by use of one's own initiative and work without reliance on outside help.
5. boot·strap·ping / verb To promote and develop by use of one's own initiative and work without reliance on outside help.
6. VC AIN’T EVIL. CAUTION.
7. A TALE OF INNOCENCE, INEXPERIENCE & (BLISSFUL?) IGNORANCE OUR BOOTSTRAPPING JOURNEY. OH... AND: THIRD TIME LUCKY.
8. REVENUES = MOMENTUM #1
9. LAUNCH USING YOUR OWN PROFILE #2
10. VALIDATE YOUR IDEA FIRST. DON’T WASTE MONEY. #3
12. “Lean is a process and Entrepreneurship is an Art. There’s no paint by numbers.” DAN MARTELL, “LEAN STARTUPS IS NOT ABOUT BEING CHEAP” http://maplebutter.com/lean-startup-is-not-about-being-cheap/
13. DON’T REINVENT THE WHEEL. HACK INSTEAD. #4
14. “Hacking is also an inherently hands-on and active discipline. Instead of debating for days whether a new idea is possible or what the best way to build something is, hackers would rather just prototype something and see what works.” EXTRACT FROM “THE HACKER WAY”
15. DONE IS BETTER THAN PERFECT.
16. SPEND SOME MONEY #5
17. HIRE BEHIND THE CURVE #6
18. SUPPLY DEMAND POTENTIAL
19. HIRE HERE
20. INCREASED EFFICIENCY DOESN’T INCREASE OVERHEADS #7
21. KILL IT QUICK! #8
22. BOOTSTRAPPING 101 ADII PIENAAR HTTP://ADII.ME @ADII