What are you not selling?

So you've built a successful career selling your services. But there is a vast untapped earning potential in your existing knowledge and skills that you're not selling.

In this talk, Adrian will discuss how to build and launch a successful product to supplement your services income, improve your own professional skills, and reduce your dependency on hourly billing or employment.

Transcript

1. WHAT ARE YOU NOT SELLING? @adrianmacneil
2. who is THIS GUY?
3. what ARE you selling?
4. “I’m selling websites” - you
5. you’re selling YOUR TIME
6. MULTIPLE INCOME STREAMS http:/ /www.flickr.com/photos/79666107@N00/234084520/
7. build A PRODUCT
8. MY BACKGROUND
9. it’s SATISFYING WHY build a product?
10. it’s SATISFYING http:/ /www.flickr.com/photos/pkingdesign/5550078101/
11. you’ll learn NEW SKILLS
12. it’s CREATIVE http:/ /www.flickr.com/photos/neo_ii/5717624382/
13. you’ll get A THRILL http:/ /www.flickr.com/photos/hagerman/12583869/
15. it’s easier than you THINK
16. what are you NOT SELLING?
17. sell your BY-PRODUCTS http:/ /www.flickr.com/photos/jbolles/5056426345/
18. sell your add-ons themes screencasts training material sell your ADD-ONS THEMES KNOWLEDGE
19. scratch YOUR OWN ITCH http:/ /www.flickr.com/photos/davedehetre/4813851450/
20. find A NICHE http:/ /www.flickr.com/photos/markbyzewski/4707235570/
25. build an MVP
26. “If you are not embarrassed by the first version of your product, you’ve launched too late” - Reid Hoffman
30. get started TODAY
31. “but I don’t have enough time” - you
32. “but I’m not smart enough” - you
33. there will ALWAYS be people SMARTER THAN YOU
34. “but I can’t write code” - you
35. EXPRESSIONENGINE DEVELOPMENT is WRITING CODE
36. PHP is NOT MAGIC
38. it gives you FREEDOM
41. happy CUSTOMERS
42. $0
43. support doesn’t have to be HARD
44. “The best customer service is if the customer... doesn’t need to talk to you. It just works.” - Jeff Bezos
45. manage EXPECTATIONS
47. don’t be afraid TO CHANGE your price
48. be THE BEST SOLUTION not THE CHEAPEST
49. July 2011 July 2012 July 2013 $20 $69 $149 $299 Store Revenue
51. TL;DR
52. WHAT ARE YOU NOT SELLING? @adrianmacneil