$30 off During Our Annual Pro Sale. View Details »

Martin_Adams_ Codec: AI for Content Marketing

Avatar for ADV Group ADV Group
November 17, 2017
Business
0
90

Martin_Adams_ Codec: AI for Content Marketing

Martin Adams speaks at ADV Future of Media event in Moscow, November 15th 2017

Avatar for ADV Group

ADV Group

November 17, 2017
Tweet

More Decks by ADV Group

See All by ADV Group
Minter Dial, The Myndset Company: How to get your business ready for the next
Avatar for ADV Group adv_digital
1
84
Gabriel Hughes, Metageni: How do algorithms unlock the power within customer data?
Avatar for ADV Group adv_digital
0
91
Charlie Muirhead, CognitionX: The State Of AI In Marketing Across The World
Avatar for ADV Group adv_digital
0
81
Nic Oliver, People.io: Giving people ownership of their data
Avatar for ADV Group adv_digital
0
67
Платформа Aizek
Avatar for ADV Group adv_digital
0
620
Adtech на миллиард: какие технологии и стартапы заработают для нас новые деньги?
Avatar for ADV Group adv_digital
0
360
Аудитория киберспорта: кто все эти люди? И сколько их.
Avatar for ADV Group adv_digital
0
310

Other Decks in Business

See All in Business
会社紹介資料
Avatar for GA technologies gatechnologies
2
140k
辰巳電子工業株式会社 システムソリューション事業部のご紹介
Avatar for 辰巳電子工業株式会社 システムソリューション事業部 tatsumi_ss
0
550
株式会社ワークスアプリケーションズ 人的資本レポート”クリップ” 2025年版
Avatar for ワークスアプリケーションズ worksapplications
0
22k
VISASQ: ABOUT DEV TEAM
Avatar for VISASQ eikohashiba
6
39k
曖昧なLLMの出力をプロダクト価値へつなげる、要求の具体化と評価
Avatar for Higuchi kokoro zerebom
4
430
「スーパーマンの限界」は組織で突破！ PdM認知負荷を最適化する戦略的役割分担と Product Ops活用事例
Avatar for Naoya Sasaguchi sasaguchi
0
1.2k
株式会社IB_採用資料
Avatar for 株式会社IB hokenbo
0
140
Connected Robotics
Avatar for Connected Robotics cr
0
54k
任されるプロダクトマネージャーのリアル - プロダクトマネージャーの成長機会 に関する実例収集調査結果
Avatar for Minoru YOKOMICHI ykmc09
2
2.6k
メドピアグループ紹介資料
Avatar for MedPeer Inc. Recruit medpeer_recruit
10
140k
誰も置いて行かない、freee QAのAI活用戦略 / Inclusive freee QA's AI Strategy
Avatar for ropQa ropqa
0
2.2k
㈱サンエー 会社 採用資料
Avatar for クリヤマホールディングス㈱採用担当 uemura2024
0
260

Featured

See All Featured
Building Applications with DynamoDB
Avatar for Matt Wood mza
96
6.8k
Why Your Marketing Sucks and What You Can Do About It - Sophie Logan
Avatar for Sophie Logan marketingsoph
0
43
Understanding Cognitive Biases in Performance Measurement
Avatar for Philip Tellis bluesmoon
32
2.8k
The World Runs on Bad Software
Avatar for Brandon Keepers bkeepers
PRO
72
12k
First, design no harm
Avatar for Per Axbom axbom
PRO
1
1.1k
Crafting Experiences
Avatar for Bethany Jepchumba bethany
0
22
YesSQL, Process and Tooling at Scale
Avatar for Rocio Delgado rocio
174
15k
Facilitating Awesome Meetings
Avatar for Lara Hogan lara
57
6.7k
Leading Effective Engineering Teams in the AI Era
Avatar for Addy Osmani addyosmani
9
1.4k
Groundhog Day: Seeking Process in Gaming for Health
Avatar for Sebastian Deterding codingconduct
0
65
Paper Plane
Avatar for Katie Cordina Lindsey katiecoart
PRO
0
44k
Evolution of real-time – Irina Nazarova, EuRuKo, 2024
Avatar for Irina Nazarova irinanazarova
9
1.1k

Transcript

  1. None

  2. • AI for Content Marketing • Monthly subscription to understand

    what content any audience wants
  3. None

  4. THE WORLD HAS CHANGED…

  5. None
  6. None

  7. VALUABLE TO TARGET AUDIENCES

  8. SO THEY GUESS…

  9. None
  10. None
  11. None
  12. None

  13. IT’S NOT ENOUGH 
 TO REACH YOUR AUDIENCE …

  14. A.I. HELPS US CREATE BY PUTTING AUDIENCES FIRST, & UNDERSTANDING

    WHAT THEY VALUE…

  15. HOW DO BRANDS USUALLY COMMUNICATE? PRODUCT CREATIVE WHAT DO WE

    WANT TO TALK ABOUT? WHERE WILL IT HAVE IMPACT HOW DO WE MAKE PEOPLE NOTICE? MEDIA THE ADVERTISING MODEL

  16. HOW TO WIN WITH TRIBES AUDIENCE EMPATHY BRAND AND PRODUCT

    ROLE THE CONTENT MINDSET WHAT DO THE TRIBE REALLY CARE ABOUT? WHAT DON’T THIS TRIBE HAVE YET THAT THEY WOULD LOVE ? HOW CAN WE ROOT THAT DEPOSIT IN THE BRANDS OR PRODUCT PURPOSE? THE CONTENT OPPORTUNITY
  17. None
  18. None
  19. None
  20. None

  21. 80%

  22. None
  23. None
  24. None

  25. Demand for Long Form Content

  26. Demand for Spiritual Wellness Content

  27. 2XIncrease in monthly revenue £640k /month £1.2m /month Dec Jan

  28. Show the Right Colours and Tone : CONTENT ENGAGEMENT 12x

  29. BRIDGING THE ‘LOCAL’ vs. ‘GLOBAL’ DIVIDE Reveal different localised content

    preferences-

  30. SO, WHAT DOES THE SOLUTION LOOK LIKE?

  31. ONE Build for the right people

  32. DISTRIBUTE CONTENT MEASURE CONTENT MAKE CONTENT Content Creation Management Distribution

    Measurement What content does this Persona want? Content Creation CREATIVES, PLANNERS, BUDGET HOLDERS

  33. -Winner of Best Artificial Intelligence Product in Marketing -Named Top

    50 Disruptive Companies in the UK -Nominated as Best Artificial Intelligence Company in Europe

  34. TWO Deliver information in the way those people need it

  35. None

  36. DATA MUST BE PROVIDES TO BE HELPFUL FOR CREATIVE OUTPUTS

  37. THREE Deliver the right intelligence to them

  38. Visual Imagery Analysis

  39. Interests Over Time

  40. Trending Content

  41. Personality Analysis

  42. FOUR Build with the right data

  43. Search Data vs Empathy Data

  44. None

  45. EMPATHETIC MARKETING MUST BE THE FOUNDATION FOR THE DECISIONS WE

    MAKE

  46. Thank you Martin Adams CEO & Co-founder Email [email protected] Website

    www.codec.ai