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Martin_Adams_ Codec: AI for Content Marketing

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November 17, 2017
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Martin_Adams_ Codec: AI for Content Marketing

Martin Adams speaks at ADV Future of Media event in Moscow, November 15th 2017

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November 17, 2017
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Transcript

  1. None

  2. • AI for Content Marketing • Monthly subscription to understand

    what content any audience wants
  3. None

  4. THE WORLD HAS CHANGED…

  5. None
  6. None

  7. VALUABLE TO TARGET AUDIENCES

  8. SO THEY GUESS…

  9. None
  10. None
  11. None
  12. None

  13. IT’S NOT ENOUGH 
 TO REACH YOUR AUDIENCE …

  14. A.I. HELPS US CREATE BY PUTTING AUDIENCES FIRST, & UNDERSTANDING

    WHAT THEY VALUE…

  15. HOW DO BRANDS USUALLY COMMUNICATE? PRODUCT CREATIVE WHAT DO WE

    WANT TO TALK ABOUT? WHERE WILL IT HAVE IMPACT HOW DO WE MAKE PEOPLE NOTICE? MEDIA THE ADVERTISING MODEL

  16. HOW TO WIN WITH TRIBES AUDIENCE EMPATHY BRAND AND PRODUCT

    ROLE THE CONTENT MINDSET WHAT DO THE TRIBE REALLY CARE ABOUT? WHAT DON’T THIS TRIBE HAVE YET THAT THEY WOULD LOVE ? HOW CAN WE ROOT THAT DEPOSIT IN THE BRANDS OR PRODUCT PURPOSE? THE CONTENT OPPORTUNITY
  17. None
  18. None
  19. None
  20. None

  21. 80%

  22. None
  23. None
  24. None

  25. Demand for Long Form Content

  26. Demand for Spiritual Wellness Content

  27. 2XIncrease in monthly revenue £640k /month £1.2m /month Dec Jan

  28. Show the Right Colours and Tone : CONTENT ENGAGEMENT 12x

  29. BRIDGING THE ‘LOCAL’ vs. ‘GLOBAL’ DIVIDE Reveal different localised content

    preferences-

  30. SO, WHAT DOES THE SOLUTION LOOK LIKE?

  31. ONE Build for the right people

  32. DISTRIBUTE CONTENT MEASURE CONTENT MAKE CONTENT Content Creation Management Distribution

    Measurement What content does this Persona want? Content Creation CREATIVES, PLANNERS, BUDGET HOLDERS

  33. -Winner of Best Artificial Intelligence Product in Marketing -Named Top

    50 Disruptive Companies in the UK -Nominated as Best Artificial Intelligence Company in Europe

  34. TWO Deliver information in the way those people need it

  35. None

  36. DATA MUST BE PROVIDES TO BE HELPFUL FOR CREATIVE OUTPUTS

  37. THREE Deliver the right intelligence to them

  38. Visual Imagery Analysis

  39. Interests Over Time

  40. Trending Content

  41. Personality Analysis

  42. FOUR Build with the right data

  43. Search Data vs Empathy Data

  44. None

  45. EMPATHETIC MARKETING MUST BE THE FOUNDATION FOR THE DECISIONS WE

    MAKE

  46. Thank you Martin Adams CEO & Co-founder Email [email protected] Website

    www.codec.ai