Martin_Adams_ Codec: AI for Content Marketing

Martin Adams speaks at ADV Future of Media event in Moscow, November 15th 2017

Transcript

2. • AI for Content Marketing • Monthly subscription to understand what content any audience wants
4. THE WORLD HAS CHANGED…
7. VALUABLE TO TARGET AUDIENCES
8. SO THEY GUESS…
13. IT’S NOT ENOUGH 
 TO REACH YOUR AUDIENCE …
14. A.I. HELPS US CREATE BY PUTTING AUDIENCES FIRST, & UNDERSTANDING WHAT THEY VALUE…
15. HOW DO BRANDS USUALLY COMMUNICATE? PRODUCT CREATIVE WHAT DO WE WANT TO TALK ABOUT? WHERE WILL IT HAVE IMPACT HOW DO WE MAKE PEOPLE NOTICE? MEDIA THE ADVERTISING MODEL
16. HOW TO WIN WITH TRIBES AUDIENCE EMPATHY BRAND AND PRODUCT ROLE THE CONTENT MINDSET WHAT DO THE TRIBE REALLY CARE ABOUT? WHAT DON’T THIS TRIBE HAVE YET THAT THEY WOULD LOVE ? HOW CAN WE ROOT THAT DEPOSIT IN THE BRANDS OR PRODUCT PURPOSE? THE CONTENT OPPORTUNITY
21. 80%
25. Demand for Long Form Content
26. Demand for Spiritual Wellness Content
27. 2XIncrease in monthly revenue £640k /month £1.2m /month Dec Jan
28. Show the Right Colours and Tone : CONTENT ENGAGEMENT 12x
29. BRIDGING THE ‘LOCAL’ vs. ‘GLOBAL’ DIVIDE Reveal different localised content preferences-
30. SO, WHAT DOES THE SOLUTION LOOK LIKE?
31. ONE Build for the right people
32. DISTRIBUTE CONTENT MEASURE CONTENT MAKE CONTENT Content Creation Management Distribution Measurement What content does this Persona want? Content Creation CREATIVES, PLANNERS, BUDGET HOLDERS
33. -Winner of Best Artificial Intelligence Product in Marketing -Named Top 50 Disruptive Companies in the UK -Nominated as Best Artificial Intelligence Company in Europe
34. TWO Deliver information in the way those people need it
36. DATA MUST BE PROVIDES TO BE HELPFUL FOR CREATIVE OUTPUTS
37. THREE Deliver the right intelligence to them
38. Visual Imagery Analysis
39. Interests Over Time
40. Trending Content
41. Personality Analysis
42. FOUR Build with the right data
43. Search Data vs Empathy Data
45. EMPATHETIC MARKETING MUST BE THE FOUNDATION FOR THE DECISIONS WE MAKE
46. Thank you Martin Adams CEO & Co-founder Email martin@codec.ai Website www.codec.ai