Charlie Muirhead, CognitionX: The State Of AI In Marketing Across The World

Charlie Muirhead speaks at ADV Future of Media event in Moscow, November 15th, 2017

Transcript

1. STRICTLY CONFIDENTIAL 1 The State Of AI In Marketing Across The World Bringing Clarity to All Things AI ADV Future Of Media November 2017 @CharlieMuirhead
2. STRICTLY CONFIDENTIAL “ 2 STRICTLY CONFIDENTIAL Deploying AI well provides a rich customer experience that is engaging and highly personalised. Each customer receives the content they want in the format they best consume it and with a tone of voice that represents the brand. Being able to anticipate a customer’s requirements and to serve them improves the experience for the customers and allows the business to be more efficient in committing resource. Extract from our Impact Of AI On The Online Customer Experience report
3. STRICTLY CONFIDENTIAL 3 Who Are We? Founded in 2015, CognitionX is a leader in Market Intelligence for All Things AI. Our mission is to bring clarity to this complex and faced paced world, and help ensure a responsible transition to an increasingly AI-driven society. Charlie Muirhead, CEO Tabitha Goldstaub, Co Founder
4. STRICTLY CONFIDENTIAL 2005 1941 2006 Development Of Narrow/Applied AI & Cognitive Computing Google purchases DeepMind for $500m World chess champion Garry Kasparov is beaten by IBM Deep Blue Idea for early neural network, the perceptron, outlined by Frank Rosenblatt Stanford robot Stanley drives autonomously for 131 miles Apple debuts Siri Amazon launches Elastic Cloud Compute CIRP estimates over 10m Alexas are now in homes 1950 1960 1997 Where Is AI Today? Isaac Asimov creates the “Three Laws of Robotics” Alan Turing develops the Turing Test 2014 Quest For Superintelligent Robots/Artificial General Intelligence 2017 2011
5. STRICTLY CONFIDENTIAL Companies mentioning AI rising rapidly (Bloomberg) Corporate adoption? 20 apps expected / company 76% started, 1.3 apps on average. (IBM survey) Companies that adopt analytics seeing gains: ▪ 2.5x stock appreciation. ▪ 2x higher EBITDA growth. ▪ 1.6x higher revenue growth. Consumer use of AI is now advanced AI Is Happening Now
6. STRICTLY CONFIDENTIAL Cloud computing power Sensors and data everywhere Open source algorithms Global entrepreneurship Why now?
7. STRICTLY CONFIDENTIAL 1. MACHINE OR VEHICLE OBJECT DETECTION, IDENTIFICATION AND AVOIDANCE 2. STATIC IMAGE RECOGNITION, CLASSIFICATION AND TAGGING 3. PATIENT DATA PROCESSING 4. ALGORITHMIC TRADING STRATEGY PERFORMANCE IMPROVEMENT What Are The Most Popular AI Use Cases? By Market Revenue Source: Tractica
8. STRICTLY CONFIDENTIAL We’re crossing the chasm New waves of mainstream buyers looking for business solutions not technical AI features. Projected from McKinsey Global Institute data, 2017 Professional services Financial services Transportation & Logistics Healthcare High tech and telecommunications Media 8 AI is moving faster than anyone expected Where Are We In The Adoption Lifecycle? Just getting into the “Early Majority” Retail
9. STRICTLY CONFIDENTIAL ML Legal HR Healthcare Data management Processing & Storage Logistics Advertising & Marketing Financial Services Retail Insurance AI Verticals and Horizontals 10,000+ products, highly fragmented market 9 Markets are emerging around vertical applications and horizontal stack solutions = 900 use cases Many more verticals….
10. STRICTLY CONFIDENTIAL AI Heatmap: Deals Distribution By Industry Commerce, Advertising and Marketing are among the top 5 hottest markets for AI. High deal saturation Low deal saturation 10
11. STRICTLY CONFIDENTIAL Where Are The AI Engines? Most vibrant AI hubs: • Silicon Valley (US) • New York (US) • Beijing (China) • Boston (US) • London (UK) • Shenzhen (China) McKinsey Top AI research bases: China, US and UK McKinsey
12. STRICTLY CONFIDENTIAL AI Applications Market Forecast Plus the storage, processing, integration and outsourcing Sources: CognitionX analysis, Allied Market Research, CognitionX insights, Grandview Research, Markets & Markets, Statista,Tractica
13. STRICTLY CONFIDENTIAL Product search and suggestion 13 Key Applications Of AI In Marketing Market research, customer insights and evaluation Chatbots and dealing with inbound queries Generative design Optimised and programmatic advertising
14. STRICTLY CONFIDENTIAL In production Case studies