§ What is Digital Transformation? § Digital products are shaping our daily lives § Ways to approach Digital Product Design § The currency of the digital age and what it means for us § Issues with the current way § What are the takeaways?
cultural change § „If it hurts, do it more often“ – „Eh, no, it hurts!“ § „I can‘t touch and feel your product. How is it a real product?“ Change existing Business Strategy to build products upon Digital Technologies.
to e.g. stay in touch with friends -> Desire/Reward The app sends a push notification about just anything -> Trigger/ Cue You think „While I‘m here, let‘s quickly check what my friends did“ -> Routine Habit Loop http://charlesduhigg.com/how-habits-work/
AI-optimized reinforcement that changes user behavior and drives business metrics. https://techcrunch.com/2017/02/13/dopamine- labs-slings-tools-to-boost-and-reduce-app- addiction/ Why We're All Addicted to Texts, Twitter and Google Dopamine makes you addicted to seeking information in an endless loop. Posted Sep 11, 2012 https://www.psychologytoday.com/intl/blog/brain- wise/201209/why-were-all-addicted-texts-twitter- and-google
in § Focus on problem solving, monetization will follow § Be mindful of the digital addiction problem § Let‘s Build products that we can be truly proud of § …because they serve the well-being of our customers