About Alexander Heusingfeld § Occasional author and conference speaker § Member of International Software Architecture Qualification Board (iSAQB) § Twitter: @aheusingfeld Head of Architecture @ Vorwerk Digital [email protected]
AGENDA § Why are we talking Digital Transformation at DevOpsCon? § What is Digital Transformation? § Digital products are shaping our daily lives § Ways to approach Digital Product Design § The currency of the digital age and what it means for us § Issues with the current way § What are the takeaways?
What actually is Digital Transformation? My experience § Hardest challenge: cultural change § „If it hurts, do it more often“ – „Eh, no, it hurts!“ § „I can‘t touch and feel your product. How is it a real product?“ Change existing Business Strategy to build products upon Digital Technologies.
What are Digital products anyway? § Product created through software engineering § Digital delivery chain i.e. no physical supply chain § Available to customers anywhere at any time, payable online § Value is created by offering a service fulfilling customers‘ needs
When was the last time you… …rented a DVD disc at your local video rental? …used a printed map? …walked over to a friend to see whether she‘s home? …you and a friend scanned through printed photos… …and told her that you liked that photo?
Ways to approach Digital Product Design § START: Which service would solve a problem my customers have? § NEXT: What could be the simplest solution I can quickly try out? …another way is to start with „I have a software. How can I monetize it?“
Algorithms designed to draw your attention You installed the app to e.g. stay in touch with friends -> Desire/Reward The app sends a push notification about just anything -> Trigger/ Cue You think „While I‘m here, let‘s quickly check what my friends did“ -> Routine Habit Loop http://charlesduhigg.com/how-habits-work/
Algorithms designed to draw your attention http://wersm.com/facebook-tests-push- notifications-on-ios-app/ Facebook has been perfecting this since 2012
…some are even advertising it https://www.nirandfar.com/ Boundless Mind/ Dopamine Labs AI-optimized reinforcement that changes user behavior and drives business metrics. https://techcrunch.com/2017/02/13/dopamine- labs-slings-tools-to-boost-and-reduce-app- addiction/ Why We're All Addicted to Texts, Twitter and Google Dopamine makes you addicted to seeking information in an endless loop. Posted Sep 11, 2012 https://www.psychologytoday.com/intl/blog/brain- wise/201209/why-were-all-addicted-texts-twitter- and-google
TAKEAWAYS § Digital Products are our home turf – join in § Focus on problem solving, monetization will follow § Be mindful of the digital addiction problem § Let‘s Build products that we can be truly proud of § …because they serve the well-being of our customers
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