[Kartuku] Gift Card or Prepaid System Spin Analysis

Transcript

1. GIFT CARD SPIN ANALYSIS
2. ACTOR MERCHANT CAPABILITIES ELECTRONIC GIFTCARD SITUATION VOUCHER INVENTORY PROBLEM ‣ Space  to  keep  the  voucher     ‣ Complex  SOP   ‣ Security IMPLICATION ‣ CAPEX   ‣ Fraud NEED PAYOFF ‣ Inventory  System   ‣ Paper  reduc>on
3. MERCHANT CAPABILITIES WEB REPORTING SYSTEM WEB BASED RECONCILIATION CUSTOMER SERVICES SITUATION BACK OFFICE OPERATION PROBLEM MANUAL RECONCILIATION MANUAL REPORTING LATE PAYMENT NEED PAYOFF REAL TIME REPORTING ONLINE RECONCILIATION IMPLICATION REQUIRE RESOURCES AND TIME
4. PREPAID SELLER CAPABILITIES SINGLE VOUCHER MULTI MERCHANT HOW TO GET THE VOUCHER??? PROCESS  COMPLEXITY     DIFFERENT  VOUCHER   AT  DIFFERENT  STORE PROBLEM IMPLICATION NEED PAYOFF TOO  MANY  VOUCHER   CUSTOMER  UNHAPPY   SIMPLIFY  VOUCHER     SOLUTION  
5. ACTOR BLITZMEGAPLEX SITUATION Compe>>on  for  beAer  customer  service     Customer  service  expecta>on PROBLEM Long  queuing  causing  lost  oppty  of  sales   How  to  aAract  customer   How  to    keep  customer   Market  expecta>on   IMPLICATION Customer  dissa>sfac>on   customer  move  to  compe>tor   No  customer  loyalty   NEED PAYOFF Special  privilege  for  customer     Branding   Providing  beAer  service   CAPABILITIES BLITZCARD
6. CONCLUSION SOLUTION PREPAID SYSTEM (MANUAL OR ELECTRONIC) • Prepaid  management  system   • Web  repor>ng  system   • Support  maintenance  (technology  and  opera>onal)   • Marke>ng  campaign   • MPOS  integra>on THE VERDICT • Prepaid  is  becoming  a  need  in  the  society   • Prepaid  business  keep  growing,  following  trend  and  technology,  innova>on  of  new  prepaid   system  is  needed  to  compete  in  the  market
7. THANK YOU