323W - Tutorial Jan13th

Transcript

1. cultural dimensions of advertising W323 welcome and introduction
2. Former marketing consultant – 6yrs in the industry PhD Student at SFU, Communication School Main field of interests: New media, innovation dynamics and the mix of the two things Passions: Kiteboarding and Start-ups ALBERTO LUSOLI Let me introduce myself 01 W323
3. What is your name? Where are you from? What are your top 3 passions? What is the most amazing thing that happened to you in 2014? WHAT ABOUT YOU? Pair & Share 01 W323
4. Abstract Write an abstract for your term paper. Abstracts can be found at the beginning of most research papers. If you are unclear as to what one is/looks like, consult a few examples before beginning. First Iteration The aim of this assignment is to produce the first draft of your paper and work through editing, clarifying arguments, and developing a clear analysis on one topic, over the course of the semester. Final paper The expectation is that term papers will be worked on throughout the semester, incorporating feedback from TA's on the abstract and first iteration, and feedback from the peer-review on the first iteration. ASSIGNMENTS Creative Ad Project Groupwork Electronic Press Kit 30” video W323
5. The journey Assignments and deadlines Jan.27th Abstract Mar.3rd First iteration Mar. 31st FINAL PAPER Apr.7th Video Mar.24th EPK W323 Jan.20th GROUPS
6. Always read the required readings During tutorials there will be the possibility to go over readings and discuss the most controversial ideas READINGS See the syllabus for a complete list of reading 01 W323
7. • Attendance: The final grade will reflect the % of tutorial attended • Participation: Bring to tutorials one example of advertising related to the course (not necessarily from the previous week lecture) and interpret it using the ideas coming from the readings. Each week 3-4 students will be asked to show their ads and to PARTICIPATION Participation and engagement in tutorial count for the 15% of the final vote 01 W323
8. Participation Share your thoughts. Do you see an interesting, brilliant, controversial Ad? Share ideas, pics or videos using SM and Canvas* #SFU323 The official course hashtag for your pics, idea and, videos Regularly check for updates and news on Canvas. Course URL: https://canvas.sfu.ca/courses/19575/ Canvas * W323
9. For questions, suggestions and information about tutorials, send me a message: alusoli@sfu.ca Short e-mail please. I will reply in 24 business hours. E-MAIL POLICY 01 W323
10. If you want to discuss your ideas or review your Abstract/Term paper/Creative ad with me , send an email asking to schedule an appointment during office hours. You can find me in Room HC 2146 on Tuesday, from 8,30 to ∞ OFFICE HOURS 01 W323
11. Room HC 2146 right after class alusoli@sfu.ca Alberto Lusoli twitter.com/albertolusoli #SFU323 You can also find me at: * See you next week