CMNS220 - TV and Ideology

Transcript

1. understanding television 220
2. JUDGMENT FREE ZONE 01 220
3. 1900 – 50s: Fordism capitalism. Mass production and broadcast media. Relatively undifferentiated audience. Ads as a relief against the anxiety of modernism. Be like the others. 50s – Late 1900: Post Fordism. Narrowcast media. Cable television. Fragmentation of the mass audience into differentiated groups identified by socio-demographic variables Late 1900 - Today: Marketing through immaterial labor of consumers. Viral ads, user generated contents. HISTORY OF PRODUCTION AND CONSUMER CULTURE In 5 minutes. Source: Banet-Weiser, S. (2012). Branding Consumer Citizen and the Emergence of Brand Culture. 01 220
4. In the world outside. • Outside the market • Outside the bourgeois social norms: the cowboy, the artist, the rebel, the minorities • Outside urbanization, in Nature WHERE TO LOOK FOR AUTHENTICITY? According to Goldman and Papson 01 220
5. The mid-western, the post-1960, the silent majority, those presumed to occupy a figurative and literal, ideological and geographical, affective tangible devout American Middle. A non-target too déclassé to merit the attention of targeted network. WHERE DOES PAX TV IDENTIFY AUTHENTICITY? Goldman and Papson 01 220
6. PAX TV restores the American National Life, the mythical Americal Pastoral, site of time bound values of expressed belief in God, pioneering, self sufficiency, Knowable community and heterosexual nuclear familiar ideas. PAX tv, by targeting the non-targetable, create a new target. A more authentic one, because not built (reified) through targeting. It’s the restoration of the modern in the postmodern. WHERE DOES PAX TV IDENTIFY AUTHENTICITY? Goldman and Papson 01 220
7. Technology: Analog, off the air reception. Free. A pubic service. Advertisement: Local and regional. Low quality. Real. https://www.youtube.com/watch?v=9Q8F3t5c8lY Programs: No hip hits such as ER of Friends but rather “not so chic programs” such as Touched by an angel CODES OF AUTHENTICITY BEYOND THE SCREEN McLeod, Kembrew 01 220
8. If you want to discuss your ideas or review your Short/Term paper with me , send an email asking to schedule an appointment during office hours. You can find me in Room K-8661 on Monday, from 13,30 to 14.20 OFFICE HOURS 01 220
9. K-8661 on Monday, from 13,30 to 14.20 alusoli@sfu.ca Alberto Lusoli twitter.com/albertolusoli #CMNS220 You can also find me at: * See you next week