#AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI SEO processes that don’t leverage the opportunities given by the latest AI functionalities & tools will struggle to be competitive
#AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI This started the race of search engines to release their own chatbot interfaces, some better than others still Bing Bard
#AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI The new interface shouldn’t be detrimental to SEO as it focuses on supportive tasks and informational queries https://blogs.bing.com/search-quality-insights/february-2023/Building-the-New-Bing
#AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI …as long as they keep referring traffic to source Websites, as Bing is committed to continue doing https://blogs.bing.com/search/march_2023/Driving-more- traffic-and-value-to-publishers-from-the-new-Bing/
#AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI Hopefully Google steps up in this way too https://searchengineland.com/google-explains-why-bard-rarely- lists-citations-and-links-to-content-creators-394635
#AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI However, it’s clear that G is shifting to give more prominence to human written content and authors https://blog.google/products/search/google- search-new-fact-checking-misinformation/ https://developers.google.com/search/blog/ 2022/12/google-raters-guidelines-e-e-a-t
#AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI In a world where content is commoditized by AI, it’s about having your own voice, experience, and differentiated insights to establish a brand
#AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI Before though, to maximize quality you need to integrate 2 key aspects when working w/ generative AI Clear and Concise Prompts as Inputs Task Execution Expert Output Validation and Edition 1 2
#AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI Start by ensuring your prompts are clear and concise to generate quality results using the 5Ws and the H • What [is the expected task]: Specify your task’s main action.
◦ Example: Create 5 title tags
• Where [Is it going to be used]: The location where your task will be used.
◦ Example: To be featured in a white jeans’ category page
• How [is the format / language / tone / structure / length / characteristics / constraints]: All the characteristics of your task.
◦ Example: descriptive, in English, relevant, engaging, following SEO best practices, of no more of 50 characters each
• Who [is the target audience]: Who’s the audience of your task
◦ Example: potential jeans buyers
• When [is it going to be used]: Your task timing
◦ Example: at an ongoing basis
• Why [you want to use it, the expected goal]: What’s the purpose of your task
◦ Example: to engage the audience and rank better in search results
#AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI I’ve created this Google Sheet Generator to write specific prompts using the 5Ws & the H for faster results https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/
#AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI Like these ones that you’ll see in the examples https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/
#AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI Then you shouldn’t fall into factual, originality, or lack of quality and helpfulness issues due to lack of validation
#AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI For quality and safe results, let’s follow this ChatGPT flowchart by Aleksandr Tiulkanov, and have a subject matter specialist to validate and edit the output
#AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI Use Sheets Add-Ons using Open AI API to easily integrate these insights w/ existing KWs & content data https://numerous.ai/ https://gptforwork.com/
#AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI As you can see, it’s about leveraging bots to empower our SEO day to day without hurting quality Search Engines
#AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI … and don’t get involved in the SEO execution management and coordination, which a bot can’t do https://www.linkedin.com/pulse/future-seo-ai-aleyda-sol%C3%ADs/
#AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI We’re "Findability" specialists working to surface, provide visibility & ultimately, sales to our clients whatever the search interface & paradigm is used
#AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI Just like bookkeepers shifted to become accountants and financial analysts after spreadsheets were released, we need to keep evolving
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