Despite the fact that the cycling industry is roughly 150 years old, bicycle design and engineering continue to evolve, especially as materials evolve. Four years ago, the founders of Rolo identified what they believed to be a gap in the carbon composite road racing bicycle frame market. Not being engineers, the two founders realized quickly that they would need to craft an engineering solution if they were to attempt to achieve their stated goal of designing, manufacturing and selling the highest performing road bicycle frame in the world. Having identified the key performance targets, and having designed the basic elements of the frame, they focused very quickly on Altair and its modeling capabilities. Together, they designed and built virtual test jigs to replicate the industry standard bench tests for fatigue, as well as stiffness and comfort. The result is that Rolo now manufactures the lightest, stiffest and most comfortable road racing frames as well as the only custom lay-up frames in the world, and achieved this objective in record time.