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The power of habits in UX

andrewckor
April 22, 2017

The power of habits in UX

andrewckor

April 22, 2017
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  1. " #

  2. ACTION Button
 Link
 Sound The most common habit you can

    find in an app. Usually triggered by:
  3. ACTION / KEEP THE CONVENTIONS When you see a collection

    or a gallery you expect to slide to go to the next or previous.
  4. ACTION / KEEP THE CONVENTIONS When you see a collection

    or a gallery you expect to slide to go to the next or previous.
  5. Sound grabs the user’s attention and create strong connections between

    them and your app. After some time users know the action only by the sound of it. ACTION / USE CUSTOM SOUNDS
  6. ACTION / USE CUSTOM SOUNDS More about psychology of sounds:

    https://www.youtube.com/watch?v=S_gBMJe9A6Q
  7. By keeping your major actions to the same place for

    a long time, users create habits and navigate unconsciously. ACTION / KEEP A LAYOUT AND EXPERIMENT
  8. ACTION / KEEP A LAYOUT AND EXPERIMENT Use labels next

    to the icons and drop them when users are familiar with.
  9. Usually triggered by a user behaviour and their goal is

    to protect or reward the customer. BEHAVIOUR
  10. 'Designing a product with mental health issues in mind' BEHAVIOUR

    / PREVENT SELF-DESTRUCT BEHAVIOURS https://monzo.com/blog/
  11. ‘Research undertaken by the Money & Mental Health Policy Institute

    found that many sufferers of bipolar disorder tended to overspend on needless items — often late at night — while in a manic phase, only when morning came to be faced with this reality.’ BEHAVIOUR / PREVENT SELF-DESTRUCT BEHAVIOURS https://monzo.com/blog/2017/01/27/designing-product-mental-health-mind/
  12. BEHAVIOUR / REWARD POSITIVE BEHAVIOURS You get trophies based on

    the fuel points you have collected, here are mine…
  13. BEHAVIOUR / REWARD POSITIVE BEHAVIOURS But Nike took it one

    step further and created vending machines.
  14. BEHAVIOUR / REWARD POSITIVE BEHAVIOURS ‘Nike has a vending machine

    that lets you trade Fuel for gear’ https://www.engadget.com/2014/07/18/nike-fuelbox-vending-machine/
  15. BEHAVIOUR / DETECT REPEATED BEHAVIOURS A Philips hue user, turns

    on the lights when they arrive at home. SCENARIO
  16. Arrive home Turn on the lights ✅ 
 HABIT DETECTED

    MORE THAN
 5 TIMES BEHAVIOUR / DETECT REPEATED BEHAVIOURS
  17. The magic of this approach is the lack of user

    interaction; everything happens automagically in the background. BEHAVIOUR / DETECT REPEATED BEHAVIOURS