Apps on Wheels – Connecting the Car to the Rest of Your Life

by John Ellis @ APIStrat 2014 in Chicago

Transcript

2. NEXT CREATING WHAT’S
3. “Cars are the Smartphones of the Future”
4. Connected to the World 1930s 1980s Today 1920s
6. Smartphones Tablets Netbooks PCs By 2015 1 Billion
7. Smartphones Tablets Netbooks PCs Smartphones and tablets projected to be the fastest growing technology
8. 55%  Of  connected  car  users  are  in  their  cars  an  hour  or  less  a  day   59%  Were  seeking  a  connected  car  before  going  to  buy   34%  Use  entertainment  connec=vity  every  =me  they  are  in  their  vehicle     40%  Of  connected  cars  came  with  an  assigned  wireless  provider   60%  Of  future  intenders  want  to  experience  the  latest  and  greatest  tech   Source: Nielsen Connected Life Report, Q2 2014
9. EYES ON THE ROAD HANDS ON THE WHEEL
11. Top Brands and Apps From Around the Globe
12. Contributed  the  award-­‐winning  solu=on  to  the  automo=ve   community.     Created  the  SmartDeviceLink  open  source  project  @   GENIVI  –  the  automo=ve  open  source  organiza=on   AppLink™  is  now  our  brand  for  linking  technology   delivered  using  SmartDeviceLink  technology.   Publicly  commiVed  to  building    the  SmartDeviceLink   technology  in  public.  Public  commits  and  public   roadmap.  
13. Over 10 Million SYNC-equipped Vehicles Currently on the Road Nearly 3 Million are AppLink Enabled 30 Million SYNC-equipped Vehicles Projected Globally by 2016 Most will be SDL Enabled 2014 2014 2014 2014 2014 2014 2011 SYNC AppLink 2014 Global Roll Out
14. Blueprint for Mobility
16. 1 Billion Today by 2050
17. by 2050 Up to 2-4 Billion
18. HOW DO WE AVOID GLOBAL GRIDLOCK?
21. “THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT.”
23. I’m not a car guy; I’m a software guy and I work at Ford.
24. I’m a car guy and a software guy and I work at Ford. Automotive Industry’s First-Ever Software Developer Conference September, 8, 2014
25. How do we deliver choice?   Ford Taurus 2012 50+ million lines of code Ford 2020 100+ million lines of code Ford Mustang 2011 ~25 million lines of code
26. This won’t scale!  
29. What, exactly, is SmartDeviceLink (“SDL”)?  
30. Open-­‐source  so,ware  for  in-­‐vehicle  head  units  and  mobile  phone   SDKs  which  allows  SDL-­‐enabled  applica<ons  to  connect  to  in-­‐vehicle   head  units   – Can  be  deployed  to  Linux,  QNX,  WinCE  and  other  popular   embedded  head  unit  opera=ng  systems   – Supports  different  HMI  technologies  (HTML5,  Qt,  etc.)   – So`ware  SDKs  for  applica=on  developers  on  Android  and  iPhone   devices  (and  how-­‐to  for  building  for  other  device  OSes)  
31. Huh?  
32. Write to the display Get Vehicle Data Use vehicle buttons Text-to-speech engine Voice commands •  SDL is a standard and reusable set of Application Programming Interfaces (APIs) that allow apps on mobile devices to use in-vehicle resources such as the display, buttons, microphone, vehicle data and the voice engine to create the appearance of a fully integrated app on the head unit. 32 SmartDeviceLink is designed to allow mobile device applications to look, feel and act like a part of the in-vehicle system
33. Still not groking it.  
34. AppLink allows driver’s to keep their hands on the wheel and their eyes on the road by locking the screen of a mobile device and transferring controls to the vehicle interface (HMI). Drivers perform the app commands that they already know by using Dash Mounted Buttons, Knobs, Touch Screens, Steering Wheel Buttons…and of course, Voice Command
36. OEM   Tier1   SDL   Tier1   Test   Business Model 1. OEM contracts Tier1 to deliver SDL for IVI system 2. Tier1 pulls source from SDL open source project 3. Tier1 integrates SDL in head unit hardware 4. Tier1 delivers production head unit to OEM 5. OEM validates Tier1 product against Appendix A of GENIVI Spec HOW DOES IT WORK? Others  
40. MyKey  (Ford   specific)     GPS     Speed     RPM     Accelera8on     Braking     Oil  Life     Tire  Pressure   External  Data  Feeds   Vehicle  Data   Cool  Features   Current  Weather  Data   Live  Traffic  Data   IFTT-­‐Ford  Channel   (Connects  Apps)   IF   Kids  Drive  Within  1  Mile   of  Home/School/Work     MyKey  Reports  More   Than  5  Speed  or  Belt   Alerts  In  30  Days     Fuel  Econ  Above/Below   X     Oil  Life  Below  X       Temp  Outside  is  Above/ Below  X  @  6AM     Traffic  Conges8on  on   Route  Home  Between   4:45-­‐5  PM   THEN   Send  Me  SMS  That   They  Have  Arrived         Create  a  Reminder  in   Gmail  to  Speak  to  Child       Post  Smile/Frown  on   Driver  Social  Graph     Send  Appointment   Request  to  Saved   Dealer     Precondi8on  Vehicle     Send  SMS  Reminder  to   Take  Alternate  Route   Courtesy  –  ScoV  Burnell,  Ford  Developer  Program,  BD  
41. Why is it important to have the automotive industry involved?  
42. HTTP://IMGS.XKCD.COM/COMICS/ESTIMATION.PNG  
43. We can evade reality, but we cannot evade the consequences of evading reality. -- Ayn Rand
44. Ford Motor Company is a software company. Come and code with us! developer.ford.com